China Research International Brand Management Consulting Agency is an authoritative organization that specializes in providing marketing management training, brand planning, market strategic planning and introducing advanced management modes for Chinese and foreign garment enterprises. By popularizing advanced management methods, training methods and providing perfect services, we can help garment enterprises to create a good brand image, enhance their management ability and create commercial success. "China Research International Brand Business School" is the first international clothing business school to enter China. In view of the commercial operation of garment enterprises, this paper provides systematic, professional and practical ideas and practical skills for brand operation and retail management for China garment industry from the perspective of brand operation, marketing and management, and is committed to building a "brand manager aircraft carrier". Relying on and gathering consultants and lecturers with rich practical experience at home and abroad, the college absorbs the essence of clothing business and cultivates international practical talents. So that enterprises can get rid of the current situation of being tired of dealing with various affairs, have the energy and time to study the improvement and development of enterprises, and truly embark on the road of becoming bigger and stronger. With the growth of enterprises and the changes of environment and conditions, new problems appear constantly, and the original management methods are no longer in line with the management situation. According to the characteristics of clothing enterprises, it is a shortcut to break through the management bottleneck to charge in time and learn new knowledge.
As the first clothing brand retailer college in China built by CIRI, CIRI will design a series of courses according to the terminal operation management of clothing enterprises, focusing on the practical operation norms closely related to the actual operation of enterprises, conveying the latest trends in the retail market, providing the latest marketing and management consulting support for the operation and management of clothing enterprises, as well as all-round practical and effective management experience. "China Research Gold Medal Store Manager Special Training Camp" is a store, which is managed by different store managers, and the sales performance may be very different! A competent manager has a great influence on the performance of the store! Because having a competent manager is the basic and primary condition for a store to produce good sales performance! "China Research Institute Gold Medal Store Manager Special Training Camp" analyzes in detail the basic qualities and necessary work skills that a competent store manager should possess, which is very practical.
China Research Institute's special training camp for excellent supervision, the cradle of excellent supervision in the clothing industry, and comprehensively cultivate the comprehensive quality of supervision! Cultivate all-round excellent marketing experts! Become a marketing weapon for enterprise terminals! The special training camp for excellent supervisors of Academia Sinica focuses on the basic functions of supervisors, the basic qualities and necessary work skills of becoming excellent supervisors, and helps supervisors improve their work ability, execution ability and work performance, which has strong practical operability.
Do you know the first secret of attracting customers into the store? Do you know how to match clothes to increase the rate of customers entering the store? Do you understand the great contribution of changing windows to sales performance? Do you understand the meaning of "small investment in image, big money in market"? You will get the answer of "China Research Exhibition Special Training Camp"! The expert team of China Research Institute has been focusing on the research and practice of garment enterprises for a long time, and has accumulated rich practical experience in the industry, providing diagnostic services for a large number of garment enterprises at home and abroad, and achieved remarkable results.
Through the diagnosis and consultation of Academia Sinica, enterprises have clearly seen their own advantages and existing problems, and realized their position in the industry. Through the in-depth analysis of the problem, the deep-seated reasons of the problem were found. On this basis, the consultant of China Research Institute discussed the systematic solution, clarified the development ideas for the enterprise, and put forward detailed improvement suggestions to help the enterprise tide over the difficulties and make it quickly embark on the road of standardized management. Main projects: strategic sector diagnosis consultation, management system diagnosis consultation, commodity planning diagnosis consultation, marketing system diagnosis consultation, logistics and informatization diagnosis consultation, production operation diagnosis consultation, sales terminal/shop diagnosis consultation, agency company operation consultation. China is the first private venture capital fund focusing on "clothing and fashion consumer goods industry".
Through the integrated investment of capital, intelligence and resources, we are committed to creating added value and high returns for high-quality listed and planned listed enterprises and investors with professional and differentiated competitive strategies in the process of China's transition to a consumer economy.
By gathering and integrating the far-reaching brand influence, high-quality customer resources and rich industry government resources of China clothing industry for more than ten years, relying on the profound understanding of the clothing industry and effective solutions practiced for many years, Guoyan International has created a business model of investment+consultation based on all-round listing and value-added services. The "Blue Ocean Strategy" represents the urgently needed market space, the creation of new demand and the opportunity for high profit growth. Although some blue oceans are completely created outside the existing industrial boundaries, most of them are developed through the existing industrial boundaries. In the blue ocean, competition is impossible, because the rules of the game have not yet been worked out!
The seven-year struggle of China Research Institute is a successful example of "Blue Ocean Strategy"! Academia Sinica not only created the clothing consulting industry in China, but also created customized training consulting products and service models for the clothing industry and enterprises in China. In the next three years, Academia Sinica will build the most competitive "Blue Ocean Fleet" in China garment consulting industry in the new blue ocean field! At present, China International Research Center is a professional organization that publishes professional books, VCD and market competitive intelligence.
(1) Introduction to the Product Catalogue of China Research Institute
(2) Beifu-China Tobacco Brand &; Marketing research center
Beifu-China Tobacco Brand &; Established in May 2005, Market Research Center is a market research center jointly established by China International Brand Management Consulting Institute and Beijing Institute of Fashion Technology. Mr. Zhu Wenxin is a special consultant of the R&D Center for Brand & Marketing of Beijing Institute of Fashion Technology, which consists of more than 40 professional clothing consultant experts and more than 65,438+0,000 professional bachelor and master students. It has a strong ability to research and develop clothing products. The purpose of the research institute is to create a three-dimensional platform for the exchange and development of production (industry), learning (education consultation) and business (enterprise) resources.
Quickly transform knowledge and information into strength, wisdom and wealth and promote the development of industries and enterprises. Combining the market resources of "China Research Institute", we will provide enterprise consulting services, transform the college resources into effective market resources, and build a product platform for the clothing industry. In other words, while providing the transformation of industry practice and research results for the college, the college is regarded as the external brain and innovative energy of the clothing consulting industry. The cooperation resources are abundant and the cooperation platform is broad.
"Gather wisdom, enjoy talents and wealth" has always been the development philosophy of CIRI. Over the years, China Research International has always attached importance to and devoted itself to integrating the advantageous resources that are beneficial to the development of the clothing industry in all aspects of society. Including: college resources (Zhejiang International Fashion Institute, Donghua University, Beijing Fashion Institute, Shenzhen University Fashion Institute, Beijing Normal University International Franchise College), industry associations, government and industry media resources (China Department Store Industry Association, Hangzhou Women's Wear Office, Hangzhou Fashion Association, Zhejiang Zhili Town Government, Changshu Fashion Association, Guangdong Fashion Association, Shenzhen Fashion Association, Shantou Fashion Association, Chaozhou Fashion Association, Zhengzhou Municipal Government, Zhejiang Zhili Town Government. Over the past seven years, China Research Institute has been carrying out arduous exploration, breakthrough and development with the domestic clothing industry, knowing the actual needs of enterprises best, and sorting out and developing a set of training courses, consulting projects, professional books, industry development and competition research reports that can solve practical problems for enterprises through years of service to enterprises. With the exploration, innovation and development of domestic clothing industry, we have accumulated valuable localized consulting products and experience in the process of growth!