3. Touching customers: Touching customers by creating customer priority value.
4. Technological innovation: continuous efforts to achieve people-centered cutting-edge technology.
Create culture: respect individuals and create people-oriented automobile culture 1. Expand new income undertakings.
Support the corresponding follow-up supplement and develop new profitable business.
2. Technical support
Give full play to the role of legal person support window, support local information services, and build China technology center system. 3. Raise awareness.
Support the development of local products and improve the environmental image of enterprises.
4. Effective operation
Build a high-level management reporting system to support the combination of * * * and business (address: Huacheng, Gyeonggi Province, South Korea)
North Korea's core R&D base has the most complete facilities. (Europe) (Address: Heim, Lourseyre)
European Technology Center and Modern Design Center (Europe) and local subsidiaries * * * supervise the product planning, sales and marketing of Hyundai Motor in Europe to strengthen regional sales capabilities. (Address: Hyderabad, India)
The Indian Engineering Technology Center has provided active support for automobile design and analysis, and will expand its support for products developed in the local market (under construction). (Address: Chipiwa County, Michigan, USA)
American technology center plays an important role in American R&D, and is connected with the design technology center and test site in California. California proving ground plays a key role in vehicle development in the North American market, where all Hyundai and Kia motors that sell parts in the United States and develop parts locally conduct performance and durability tests. The American Design and Technology Center is responsible for the research of concept cars and the development of production cars to meet the needs of the American market. (Address: Chiba, Japan)
Japan's R&D center, near Tokyo, is dedicated to developing the latest electronic and hybrid technologies. 1942, Zheng Zhouyong set up a garage in a small street in Seoul.
1966, Zheng Zhouyong, who led Hyundai Construction Group at that time, won the construction project in expressway, Thailand, and took the first step in overseas construction and enterprise internationalization.
1967 65438+In February, Hyundai Construction Company established Hyundai Motor Company with the help of post-war construction wave.
1967 In February, Hyundai Motor and Ford Motor Company jointly established and formally entered the heavy industry.
During the period of 1976, the pony car produced by Hyundai Motor Factory in North America, the largest automobile market in the world, entered the Volkswagen market at an unprecedented low price of $5,900, which caused great shock to consumers and the industry.
198 1 year was a joint venture with Mitsubishi motors (funded by Mitsubishi 10%). By 1983, a second new car was developed, and 1985, a factory with an annual output of 654.38 million cars was established in Quebec, Canada.
1982 the establishment of modern electronics has become a powerful backing for the modernization of modern automobiles.
1983 The newly modified buggy came out and exported to Canada in large quantities, which received rave reviews.
1985, the Excel car developed in response to the demand of North America was accepted by North American consumers as soon as it went on the market. 1985, with an unprecedented sales volume of 85,000 vehicles, set a championship record for imported cars in Canada in that year, and sold170,000 vehicles in the United States in the same year.
199 1 year, the company released the first self-designed powertrain-alpha engine.
1992, Detroit auto show, the first concept car HCD-I was completely independently developed.
1993, the second trump card-HCD-II appeared at Detroit Auto Show.
1994, excellent (Excel) models from 28 countries and regions around the world1994 were sold as the "Best Safe Small RV" in the American car book.
1998, EF Sonata and XG models went on the market, and modern new models were successful.
1999 introduced four latest models: centennial, new accord, coupe improved version and Trajet.
From June 5438 to February 2000, the predecessor of Hyundai Motor (China) Automobile Sales Headquarters was established in Shanghai.
In July of 200 1 year, the factory in Chennai, India, one of the largest overseas factories of Hyundai Motor, began to produce the new Sonata.
In 2002, Hyundai Motor became the sole car sponsor of the Korea-Japan World Cup.
In 2002, Hyundai Motor and Beijing Automotive Industry Holding Co., Ltd. established their second branch in China.
In 2005, Hyundai Motor Headquarters put forward the slogan that 2005 is the first year of internationalization of Hyundai Motor.
On June 5438+ 10, 2005, the sales headquarters of Hyundai Motor (China) was moved from Shanghai to Beijing.
On September 23rd, 2008, the executive and luxury model Lawns landed in China.
On March 3rd, 2009, the luxury rear-wheel drive sports car Lawns Coolpad landed in China.
On August 8, 2009, 18, the flagship model of rear-wheel drive, the new Equus was listed in China.
In 2009, Hyundai Motor was rated as "the fastest rising manufacturer in 2009" in the satisfaction award survey organized by AutoPacific, a famous American automobile industry analysis and research company.
On 20 1 1, the famous American automobile magazine MotorTrend published the list of the top ten most influential people in the automobile industry that year, and Zheng Mengjiu, president of Hyundai Motor Group, ranked second in the automobile industry with 20 1 1.
20 12 Hyundai motor group exceeded the target of 7 million, and its sales volume in China was 1.39 million.
20 12, 10, 10 On October 30th, Hyundai Motor won five awards of "20 12 Focus Award" in the global communication competition led by the world-renowned institution LACP.
2013,65438123 October, Hyundai motor was elected as "the most responsible enterprise" in 20 12. Marketing big
Football Marketing: Overview: 1999, Hyundai Motor officially signed a contract with FIFA (World Football Federation) and became the official sponsor of ten international football events, including the 2002 World Cup in Korea and Japan. At the same time, by signing the sponsorship contract of UEFA, the largest European football championship, Hyundai Motor successfully appeared as a hardcore sponsor of football, a popular sport all over the world. 2002 World Cup in Korea and Japan: Hyundai Motor Group invested 65.438+0.5 billion euros to become an official sponsor. 2004 European World Cup, 2006 German World Cup and 2007 FIFA Women's World Cup in China: With the opening match of the China Women's World Cup on September 6th, 2007 approaching, Hyundai-Kia Motors, as the main sponsor of this World Cup and the official partner of FIFA in 2007-20 14, launched a series of vehicles in order to promote the smooth work of the organizing committee by providing the most effective models. Official Partner of China Football Association 2006-2065438+00: On March 19, 2007, Kia Motors, Dongfeng Da Yue Kia Motors Co., Ltd. and China Football Association held the signing ceremony of "Kia Motors-Dongfeng Da Yue Kia China Football Association Official Partner". 2008 European Championship: In 2008, Hyundai Motor Group was the exclusive official partner of UEFA's automobile industry. 20 10 world cup in south Africa: Hyundai motor group is the only officially designated car sponsor of the world cup in south Africa. European Cup 20 12: UEFA announced that Hyundai Motor Group has become the official automobile partner of European Championships 20 12 and 20 16. The agreement means that Hyundai Motor Group will become the official automobile supplier for the next two European Championships and Champions League. 20 14 World Cup in Brazil: Hyundai-Kia Motors, one of the six official partners of the 20 14 World Cup in Brazil and the exclusive sponsor in the automotive field, undertook the official car use task of this World Cup, demonstrating its strong strength and leading position in the industry. Olympic Marketing 1988 Seoul Olympic Games: Hyundai Motor won the exclusive sponsorship of the Olympic Games by virtue of the host advantage, and an Asian automobile brand became famous all over the world, and Hyundai became an international brand. 2004 Summer Olympic Games in Athens: Hyundai Motor Group, as the sole sponsor of the automobile manufacturers in the 2004 Athens Olympic Games, had 3,700 Hyundai Motor Group cars running all over the Olympic roads in Athens during the Olympic Games, connecting all the Olympic venues and venues. 20 13 Universiade: On March 2nd, Hyundai Motor signed the sponsorship agreement for the 27th Universiade held in Tatarstan. Hyundai Motor CIS will provide 65,438+0,400 Hyundai Motors to serve official delegates and athletes. Ski marketing:
Hyundai Motor Group is the core sponsor of FIS ski jumping World Cup and the main sponsor of FIS ski jumping World Championship, which is very popular in Europe and Asia. 201February 10, Hyundai Motor Group announced its sponsorship of the global ski jumping competitions from FIS held in Viksson, Norway on February 23rd.
Oscar marketing:
At the 85th Academy Awards Ceremony held on February 25th, 20 13, Beijing time, Hyundai Motor, as the exclusive car sponsor of the ceremony, promoted its main models with nine 30-second advertisements, which were broadcast in the ceremony time and previous media reports. These nine advertisements with different styles belong to modern "BigVoice, BigPlaces" (huge stage, powerful voice) marketing activities, focusing on promoting modern major models such as Equus, Lawns, Shengda, Yazun and Hybrid.