The main course of advertising design major is advertising design and production. This major is to cultivate senior advertising professionals with advertising theory and skills, who can engage in advertising operation and management, advertising planning creativity and design production, advertising market investigation and analysis and marketing in news publishing, film and television media advertising department, advertising companies, enterprises and institutions.
Main courses: introduction to advertising, introduction to communication, advertising psychology, advertising planning and creativity, advertising management, Chinese and foreign advertising laws and regulations, advertising copy writing, advertising effect research, advertising photography and video, advertising art design, computer art-aided design, computer graphics and image information processing, 3DS, advertising market research and analysis, advertising marketing.
The employment prospect of advertising design major is good. With the development of commodity economy and the increasing richness of social commodities, the competition among commodities is becoming more and more fierce. With the continuous development of information technology, advertising design often plays a decisive role in the circulation of goods. As porter dixon, an American historian, once pointed out, "Nowadays, the social influence of advertising can be comparable to that of teaching and schools with a long tradition. Advertising plays a leading role in propaganda tools, and it plays a great role in the formation of public standards.