2. "Merging media" is first and foremost an idea. This concept takes development as the premise, promotes Excellence as the means, gives full play to the advantages of traditional media and new media, and turns the competitiveness of single media into the competitiveness of multimedia, thus serving "me". "Converged media" is not an independent physical media, but an operation mode that integrates the advantages of radio, television and Internet, so that its functions, means and value can be comprehensively improved. It is a real scientific method and a tangible behavior in the practice of governing Taiwan.
3. "Media integration" is a unit, a voice and a price. Radio, TV and Internet have become three forms, means and methods to serve the same project activity at the same time, and the price will be much higher than any single media, and the customer's recognition of this activity will be greatly improved. In the past, the advertisements we inserted in TV programs had to be rearranged and removed when surfing the Internet. Now many customers come to talk about advertising, and they take the initiative to talk about prices with the "financial media" and stay online. "Merging the media" has become the "same body" in interests.