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As a pillar industry of the national economy, real estate plays a vital role in stimulating the growth of China's national economy, and the investment value of real estate is the focus of investors' attention. Enterprise value evaluation is to analyze and measure the fair market value of enterprises through scientific evaluation methods. However, different industries will have different attributes and characteristics, so it is difficult to make an objective and effective evaluation by using a common system. This is especially true for real estate enterprises, whose complex operation mode, wide range of professional categories and long project cycle are incomparable to other industries. Understand the evaluation methods of foreign enterprises, combine the characteristics of the real estate industry, and establish a more suitable model for the evaluation of real estate enterprises according to their different objects, properties and management methods, so as to evaluate the value of real estate enterprises better, more effectively and more objectively.