? Zhang Yongyue, Dean of Shanghai Yiju Real Estate Research Institute and tenured professor of East China Normal University, pointed out in his speech that the real estate industry in China still needs to play an important role in further promoting the development of high-quality urbanization. In the process of accelerating the integration of the Yangtze River Delta, the real estate industry is indispensable. The development of real estate needs to find new kinetic energy, so we need to actively pay attention to the new challenges, new spaces and new opportunities in the development of central cities, urban agglomerations and small towns, especially the new plans and opportunities under the rise of emerging industries. We should attach importance to this new topic at the policy level, theoretical level and practical operation level.
? Six channels will affect the real estate market.
? Associate Professor Hu Jinxing, Executive Dean of Oriental Real Estate Research Institute, Department of Economics and Management, East China Normal University, made a special report on behalf of the research group on "The development of real estate market under the background of Yangtze River Delta integration rising to national strategy". He analyzed the connotation of the Yangtze River Delta integration, the comparison of the coordinated development of the five major urban agglomerations in the world and its enlightenment to the Yangtze River Delta integration, the influence channels of the Yangtze River Delta integration on the real estate market, and the research conclusions and suggestions. The research group believes that the integration of the Yangtze River Delta will affect the housing market through urbanization, urban positioning, industrial transfer, infrastructure, population mobility and investment. For example, in terms of public infrastructure construction, the report believes that the impact of high-speed rail on cities of different sizes in an urban agglomeration is heterogeneous, while the subway plays an obvious role in driving the local and surrounding real estate markets. In the conclusion and suggestion part, the research group pointed out that under the background of Yangtze River Delta integration, the choice of investment area for real estate enterprises is more important, whether in real estate development or housing rental market. For the rental housing market, core cities and regional central cities are the focus of investment. For the commercial housing market, we need to make strategic choices according to the development level of urbanization, urban repositioning, industrial structure, population inflow and resident population scale, fixed infrastructure construction such as subway and rail transit, and investment scale.
? Cooperative development creates investment opportunities.
? Shen, president of Shanghai Real Estate Economic Society, said: First of all, the integration of the Yangtze River Delta has become a national strategy. Over the past year, the government, enterprises, theoretical circles and research institutions have attached great importance to it and conducted research from different angles, deepening their understanding of the importance of realizing the integration of the Yangtze River Delta to China's economic development; Second, with the development of Yangtze River Delta integration, the current research focus should be on how to promote the implementation of integration; Third, the Yangtze River Delta Integration Demonstration Zone is a good starting point. From the perspective of real estate, this paper studies and puts forward the idea and operation path of real estate system design in the Yangtze River Delta integration demonstration zone, and implements integration. Based on the current research trends and next work of real estate societies and related research institutions in Shanghai, Jiangsu, Zhejiang and Anhui, it will have corresponding enlightenment significance for the concrete promotion of Yangtze River Delta integration.
? Lin Zhong, chairman of Xuhui Holding Group, said that facing the concept of Yangtze River Delta integration, as an enterprise, it will deeply think about its strategic intention, goals and objectives to be achieved, related technologies and methods, the results of future planning, and the opportunities and challenges faced by related enterprises. In particular, we need to pay attention to several issues. First, the driving force and competitiveness of the integrated development of the Yangtze River Delta cannot rely on a single city, but on the cooperation and joint efforts of more cities. Second, under the constraint of land area, we should pay attention to smoother circulation mechanisms such as people flow, logistics, information flow and capital flow, so that participants can play a more important role. Third, we should study the content of filling shortcomings and making long boards, realize the ecological development goal of * * * cooperation and win-win, and at the same time realize the market mechanism with no obstacles and higher efficiency in division of labor and cooperation.
? Ma, general manager of Yiwo Senior Management Education Division of Yiju Enterprise Group, said that compared with the concept of coordinated development of Beijing, Tianjin and Hebei, the concept level of Yangtze River Delta integration is higher, which is its advantage and needs to be actively grasped. For the development of Yangtze River Delta integration, we should see that the construction goal is not achieved overnight, and we need to follow objective laws step by step. From the perspective of development and investment, we need to pay attention to the new urban opportunities in the integrated development of the Yangtze River Delta. The first one is similar to the junction of Qingpu, Wujiang, Jiashan and other three provinces and cities, and its future may be the focus of planning. The second is to study some new areas of policy reform, including Shanghai Lingang and Nantong. The third is to study the satellite city and its related new industries. The fourth is to study the investment opportunities for the population to continue to move into cities, including Tongling, Taizhou, Shaoxing and Quzhou.
? Multi-dimensional research and implementation of integration concept
? Li Xiang, chief strategy officer of Greenland Financial Group, said that the study of Yangtze River Delta integration needs to study its corresponding differences. For example, in terms of the elements of population mobility, we need to see that there may be obvious population transfer from rural areas to cities in other regions, but this phenomenon is relatively not obvious in the Yangtze River Delta region, and it is more a two-way flow effect, including pension and talent flow. The research on this particularity is an important support for the follow-up precision investment market. In addition, from the perspective of real estate, future research needs to emphasize the guidance of policy direction, and focus on what role and role the real estate industry needs to play in this field, as well as the relevant international and domestic excellent experiences that can be used for reference.
? Huang Chaojun, general manager of Vanke Shanghai Regional Investment and Cooperation Development Department, said that simply understanding the Yangtze River Delta from the perspective of "integration", we can see that the Yangtze River Delta is characterized by very close cities. For example, the number and density of similar high-speed service areas are significantly higher than those in other parts of the country. Similar examples show that the integration of the Yangtze River Delta has inherent advantages. From the perspective of national development, the integration of the Yangtze River Delta should be understood as a new window for national reform and opening up, as well as a new window for international development. The follow-up development of these areas will pay more attention to the barrier-free flow of production materials, population and technology. For example, some cities have been experimenting with the tax-sharing mechanism to prevent the problem of competing for tax sources, which actually reflects the effect of more efficient flow of resources in integration.
? Tian Hanxiong, director of the academic department of Shanghai Real Estate Economics Association, said that the integrated development of the Yangtze River Delta needs new ideas based on traditional ideas to reflect high-quality development orientation. In the future integrated development, we need to emphasize the concept of "complementarity", that is, we need to plan new development on this premise. The concept of "complementarity" can be understood as a city can give full play to its own advantages and help other cities learn from each other's strengths. Other cities can have similar mechanisms. By bringing this mechanism into play, we can avoid the wrong practice of fragmented localities. For example, in the past, in order to introduce a certain enterprise, some cities often competed for it, and it was difficult to coordinate their interests. To solve this contradiction, we need to strengthen the concept of "complementarity".
? Pang Yuan, honorary vice president of China Property Management Society, concluded that the research and investment in the integration of the Yangtze River Delta should be based on international and domestic comparisons, which will help to form a deeper understanding. At the same time, in this process, we should broaden our thinking and turn the two-dimensional model into a three-dimensional model, or even more. For example, on the issue of population import and export, it can be divided into natural import and export and policy import and export. In terms of time, it can be divided into three dimensions: short-term, medium-term and long-term. This multi-dimensional thinking is helpful to grasp the concept and concept of Yangtze River Delta integration more comprehensively. From the perspective of the development of real estate industry, especially in combination with the development experience of other regions, actively study the innovation of land supply and land use mode, real estate system arrangement, related methods and paths in the new period.