Methods and charging standards for planning and design of agricultural parks
First, the planning and design methods of agricultural parks
1, site reconnaissance and data collection
(1) The main contents of field investigation and data collection include climate, sunshine, hydrology, rainfall, soil conditions, topography, environmental pollution, population, labor, economic conditions, traffic conditions, agricultural biological resources, as well as major agricultural industrial projects, tourism resources and surrounding tourism projects, leisure agricultural resources and surrounding leisure agricultural projects.
(2) At the same time, it also includes planning texts related to the overall planning of urban and rural construction, land use planning, new rural construction planning, agricultural planning and tourism planning, as well as maps, surveying and mapping maps, land use status maps and other maps.
Methods and charging standards for planning and design of agricultural parks
2. Status analysis and SWOT analysis
(2) According to the above investigation and collection, the local conditions, leisure agriculture resources, existing leisure agriculture and leisure agriculture development environment were analyzed and evaluated. SWOT analysis should determine the competitive advantages, disadvantages, opportunities and threats of leisure agriculture projects.
(2) According to the internal strengths, weaknesses and external environment, understand the opportunities and challenges faced by this project, and provide the basis for the strategic positioning of this project.
Methods and charging standards for planning and design of agricultural parks
3, determine the goals and strategic positioning
(1) On the basis of investigation, division and integration, put forward development orientation and development goals. Development orientation includes function orientation, development direction, image orientation, theme planning, market orientation and target customer orientation. Functional orientation is to determine the main functions around the six major elements of "food, shelter, transportation, shopping and entertainment" tourism, combined with agricultural sightseeing and leisure methods.
(2) such as leisure and entertainment, sightseeing, farming experience, recuperation and holiday, folk festivals, conferences and catering, etc. ; Image positioning is to introduce familiar image concepts such as humanity, ecology, biology and science and technology according to the characteristics of the project, and put forward unique, clear and fascinating themes, such as "Peach Blossom Garden" in Feicheng Leisure Taoyuan.
(3) Market positioning is to analyze and determine the target market and target customers, and build a three-dimensional marketing strategy framework according to functional areas, marketing sequences and customer categories; Development target positioning is the target of tourists, sales and profits in a certain development period and its time period.
Methods and charging standards for planning and design of agricultural parks
4, zoning planning and setting up monomer
(1) Large-scale leisure agriculture should be divided into functional areas, which should be determined according to the requirements of agricultural production layout, resource differentiation and tourists' sightseeing and leisure. Each functional area should have an image orientation and a theme, and at the same time, it is necessary to plan the important units of each functional area.
(2) Make a preliminary design for the iconic monomer such as sculpture, garden, architecture and memorial archway. In the planning stage, leisure agriculture should draw the layout of functional areas, and then attach the iconic monomer effect map.
Methods and charging standards for planning and design of agricultural parks
5, marketing planning and holiday arrangements
(1) Marketing planning includes brand planning, publicity planning and promotion planning. Promotion planning includes promotion strategy, arrangement of festivals and other promotion activities, and specific promotion schemes for different target markets and target customers. Festivals are often an important form to promote leisure agricultural products and attract investment, and an important means to attract tourists, establish a tourism image, improve visibility and increase the number of tourists.
(2) Festival activities should be carried out around the theme, and the forms of expression should be lively. Market-oriented operation will be implemented, and festival activities will be combined with leisure agriculture promotion, agricultural product sales, corporate publicity and naming, such as Peach Blossom Festival, Grape Festival and Dragon Boat Race. Leisure agriculture planning also includes financing planning, investment promotion planning, management planning and security planning.
Methods and charging standards for planning and design of agricultural parks
Second, the agricultural park planning and design fees
1. Generally, fees are charged according to the park area, project depth and project difficulty, and the cost is about 654.38+10,000 yuan. The planning and design of agricultural parks need to find experienced units to cooperate.
2. To judge the quality of an agricultural park planning consulting company, we should not only look at the product price, but also consider many other factors. It is suggested that several companies can be compared.