* * * storage strategy: put your own store in the high-end store community and store it with high-end peers. When using this strategy, pay attention to your own scale, decoration grade and service level. You must not be lower than your peers, preferably slightly higher than your peers, otherwise you will always be in a passive position in the competition.
Benefit-exclusive strategy: If after investigation, it is found that there is an area where a certain target consumer group is concentrated, but there is no similar store nearby, what should you do at this time? The first person to eat crabs? Will enjoy exclusive benefits.
Hitchhiking strategy: in principle, don't be too close to a clothing store bigger than yourself. However, if the clothing store is only large in scale, but the service level is not high and the products are too cheap, it shows that the peers are not competitive in the market, so the store can be close enough to effectively capture competitors' customers.
Stand out strategy: when your store is in other store communities smaller than you, you will get good results. The use of this strategy should be moderate. If other shops around are too small and low-grade, it may lower the grade image of our shop.
Extended reading:
Clothing has appeared in the early stage of the development of human society. The ancients made all kinds of materials that could be found around them very rough? Clothes? , for protection. The earliest clothes of human beings were made of animal skins, which were first used to wrap the body? Fabric? Made of hemp fiber and grass. In primitive society, people began to have simple textile production, collect wild textile fibers and the rise of personalized clothing to create beautiful hot stamping, and began to be interested in the concept of personalized clothing. Personalized clothing? There are two kinds of patterns: one is fixed patterns, such as movie and television sports stars, zodiac, animals, flowers, science fiction, etc., and there are many kinds; One is personalized photos, in which photos of yourself or your family and loved ones are printed on clothes, backpacks and other physical objects. Through computer processing, as long as you can think of all kinds of effects can be produced. This is the selling point of personalized clothing printing shop. In the process of customer participation, what have you achieved? From the only clothes that belong to you. Personalized clothing highlights individual elements and keeps up with the world fashion trend, but it can better meet people's demand for clothing in the new era.
Men's wear prospect
At present, China has become one of the largest clothing consumption markets in the world, among which men's wear, as a major category in the clothing industry, occupies an important position in the whole clothing industry. In the past few years, the compound annual growth rate of men's wear industry has reached 17%, which is much higher than the overall growth rate of clothing industry. In 20 12, the market scale of men's wear industry in China reached 564.2 billion yuan, accounting for nearly 40% of the whole clothing market.
According to the survey data of China Project Consulting Network, with the transformation and upgrading of China's clothing industry, the vast market space makes the whole clothing industry rapidly tilt towards casual clothes, personalized and comfortable casual clothes are favored by more and more men, and the market scale of casual men's wear is rapidly expanding.
The retail channels of men's wear industry in China mainly include: specialty stores, department stores, supermarkets, wholesale markets and other channels, among which specialty stores and department stores are the main retail channels for men's wear sales, accounting for 72% of the retail sales of men's wear.
Specialty stores have become an important channel for casual men's wear enterprises to explore the market. With the improvement of residents' consumption level, many well-known brands began to enter third-and fourth-tier cities. Because the rents in these cities are relatively cheap, opening specialty stores has become an important channel for enterprises to explore the market.