According to the requirements of digital development of national cable TV, An Guang Network plans to build business platforms such as program integration and transmission, user management, digital TV information service, video on demand, high-definition TV and two-way interactive TV. Through digitalization, broadband and intelligence, the cable TV network will be transformed into a comprehensive multimedia service network, so that thousands of televisions will become multimedia information terminals integrating radio and television, culture and entertainment, popular science education, information service and sunshine government affairs, become an indispensable link and bridge for the party Committee and government to contact the masses in the new era, and become an important part of "Digital Anhui".
At present, An Guang Network Company provides 1 17 sets of standard definition programs and 9 sets of high definition programs to digital TV users in the province, and also provides interactive, time-shifted TV, public consultation information, digital music broadcasting, interactive games and entertainment, home broadband access and other services; In addition, it can also provide information private network, network video conference, line rental, system integration, information service and consultation to group users. At present, Internet companies in An Guang are actively promoting the construction and implementation of projects such as high-definition interaction, multimedia advertising and independent broadband operation. Golden Roll Advertising Co., Ltd. was established on August 8, 1993 with a registered capital of 70 million yuan, nearly 400 employees and total assets of1970,000 yuan. It has the right to operate five terrestrial channels of Anhui Radio and Television Station, provides the content industry of film and television production, an advertising company that provides integrated marketing services, a new media industry with outdoor, cinema, network and public relations as the core, and an entity industry that operates cultural derivatives. Since its establishment, the business scale has maintained a rapid growth of 18 years. It has won 264 awards in previous international, national and provincial advertising competitions, including national 1 17 and international 2. Won the 17 China Great Wall Advertising Award and the "first gold" in Anhui advertising industry. Elected as the executive director of China Broadcasting Association. At present, Golden Coil Company has become the largest and most professional all-media industry operation organization in our province. On 20th11June17th, Golden Roll Advertising Co., Ltd. was formally established.
Jinjuan Advertising Co., Ltd. is a first-class advertising enterprise in China.
Executive director of China Advertising Association;
Executive Director of China Marketing Committee;
The first batch of "China Advertising Advantage Enterprises" certified by China Advertising Association (49 enterprises nationwide);
20 10 the most competitive company in China advertising industry;
2008-20 10 provincial civilized unit;
For 7 consecutive years (14), it was awarded the title of "Advanced Civilized Unit in China Advertising Industry" by China Advertising Association. At the same time, Golden Coil Company has also won many awards in the professional field, including 2 international awards, 2 national awards 162, and 2 provincial awards 156. In 2006, Golden Roll Company won the title of "Top 0/00 Most Satisfied and Honest Employers for College Students in China", and in 2009, it won the 16th China International Advertising Festival and the Great Wall Award for China's Advertising Industry in Anhui Province.
The business purpose and mission of Golden Roll Advertising Co., Ltd. is to become an excellent media integrated operation business organization in China; Provide the safest and most valuable marketing platform for enterprises; To provide consumers with the best quality, the most favorable, the most convenient and the most credible business services.
Jinjuan Advertising Company's service scope:
Comprehensive advertising agency: provide comprehensive advertising agency services or marketing project services from brand building and integration promotion, new product launch to channel planning and management, and put forward effective overall solutions for local enterprises in China to build famous brands and create market performance.
Program production and output: film and television advertising production, and launch TV programs such as "Big Talk Entertainment", "I Love Rice" and "Jianghuai Small Theater". It is the most influential and largest TV program content provider in this province.
Media management: The advertising management center of the ground channel of Anhui Radio and Television Station comprehensively manages the film and television channel, economic life channel, public channel, variety channel and science and education channel of Anhui TV Station.
Cultural derivatives: creative research and development, production and marketing of animation, film and television, advertising derivatives, and building a nationwide distribution center for literature derivatives. Taking Jinjuan resources as a platform advantage, it can act as an agent for commercial projects and realize the greatest driving force of resource integration for the development of commercial industries.
New media: through the integrated marketing of diversified new media resources, traditional TV advertising resources will be integrated with all-round communication methods such as network, cinema, outdoor and offline content to help customers maximize their social and commercial value. Anhui Wuxing Oriental Film and Television Investment Co., Ltd. was established in 2005 with a registered capital of190,000 yuan and existing employees of 176. Mainly engaged in the investment, production and distribution of movies and TV series, the operation of TV media and the cooperative development of animation industry. Since the company was transferred to the Group, it has successively invested in shooting a series of film and television works that have produced great social repercussions, such as Xin 'an Family, Forever Loyalty, Pear Blossom as Snow, General Su Yu, Hou of Gungun and Crazy GPS. Among them, "Xin 'an Family" won the Flying Award; Forever Loyalty, a drama dedicated to the 90th anniversary of the founding of the Party, has become the latest "champion drama" in China, and it is also the highest-rated TV series of CCTV 20 1 1. While doing a good job in film and television industry, the company actively carries out diversified industrial management. An Guang Digital TV Program Production Center has been established, which has many powerful media resources such as Anhui Guide and Anhui Animation, and rich talents and intellectual resources in film and television investment, production, distribution and related aspects. The company also established Xingdong Animation Company, with original animation as the core, media operation as the feature, and industrial operation as the driving force, with three business sections: media operation center, industrial operation center and original animation production center.