Market research organization

The most representative market research institutions in China (in no particular order)

1, China Market Research Center (CMRC)

China Market Research Center (CMRC for short) is an unincorporated organization established according to Article 50 of the General Principles of Civil Law, approved by the National Bureau of Statistics of People's Republic of China (PRC) 1992 423, reported to the Central Organization Establishment Committee and the State Science and Technology Commission for the record, and managed by the National Bureau of Statistics. Later, due to the need of national system reform, it is now an independent scientific research institution according to laws and regulations. On the basis of resource sharing, aiming at the hot and difficult problems in the process of China's economic reform and industrial development, adhering to the authoritative, forward-looking and high-end service tenet, relying on professional, complete and real-time updated data resources, and combining the breadth of industrial development background and the depth of current research, we will carry out investigation and research on products, markets, industries and industries for government departments and industries.

2. Beijing Shenghua Zhi Bo Institute of Information Technology (hereinafter referred to as Shenghua Zhi Bo)

Established in 2008, Beijing Shenghua Zhi Bo Information Technology Research Institute (hereinafter referred to as Shenghua Zhi Bo) is a professional consulting and research institution focusing on industry research, product analysis, market research and enterprise strategic planning. Sublimate Zhi Bo takes "creating deep value for customers" as its mission and "providing valuable guidance and suggestions for enterprises" as its core concept. Shenghua Zhi Bo provides a strong basis for enterprises to make accurate market positioning, grasp the correct decision-making direction and formulate medium-and long-term strategies by understanding market information such as industry environment, sales situation, product technology and competitors, and supports and helps enterprises to maximize resource value. Beijing Shenghua Zhi Bo Information Technology Research Institute is a professional organization that sells all kinds of research reports and analysis reports of China Market Research Center, undertakes planning consultation, management consultation and investment consultation of China Market Research Center, and organizes the compilation of industry yearbooks.

3. China Social and Economic Decision-making Consultation Center (hereinafter referred to as Zhongjing Consulting)

China Social and Economic Decision-making Consultation Center is a national official professional organization approved by the National Bureau of Statistics 1992 (Zi (1992) No.424). 1999 left the national bureau of statistics due to the requirements of system reform, and is now an independent national official professional consulting institution. Guided by the concept of taking strategy as the goal, talent as the foundation, management as the weapon and culture as the soul, Zhongjing Consulting has become a banner of China local consulting industry in the fields of management consulting, investment consulting, planning consulting and industry consulting, public relations consulting and science and technology consulting with its profound government background, huge expert resources, exquisite professional team and informative market data. As a large-scale comprehensive national official professional consulting organization in China, Zhongjing Consulting keeps expanding and establishing regional strategic alliances and partners in industries, industries and market segments according to the needs of market and industrial development. Its job functions include: undertaking special research projects entrusted by ministries and commissions, provincial and municipal governments. Participate in the strategic planning and decision-making of major economic projects of the government and enterprises, assist the government and enterprises to formulate strategic transformation, conduct research, design and promotion of regional economy, and act as the government's staff and assistant in regional science and regional economic research.

4. CCTV market research

CTR Market Research is a leading market research company in China, which was founded in 1995 and transformed into a joint-stock enterprise in 200 1. Its main shareholders are China International Television Company and TNS. Fixed sample groups of consumers, case studies, research on consumption patterns of media and products, research on media strategies, media advertisements and news monitoring. Can provide continuous multi-customer research, tailor-made targeted solutions for different customers.

5. Shenzhen Shangshufang Information Consulting Co., Ltd. (hereinafter referred to as Shangshufang Information Consulting)

Shangshufang Information Consulting Co., Ltd. is a well-known comprehensive professional information consulting company in China, which is established by senior experts in the industry and outstanding teachers in academia, focusing on market research, industry research and public information consulting. The company is based in the Pearl River Delta of Guangdong Province and radiates to more than 50 first-and second-tier cities across the country. Since its establishment, it has provided professional third-party research work for more than 3000 enterprises and units at home and abroad.

6. Guangzhou Cedian Market Research Co., Ltd.

Cedian Market Research Company is the most competitive cross-industry market research company in China. Policy research focuses on the collection of basic market data, giving enterprises decision support, so that enterprises can better understand the market. Good at satisfaction research, consumer research, government and public service research, market entry research, new product development research, real estate research, industry research and so on. Headquartered in Guangzhou, it has branches in Chengdu, Nanjing and Beijing.

7. CCTV-Sophomore Media Research (CSM)

Media research is a sino-foreign joint venture jointly established by CTR and TNS. It has the largest TV ratings survey network in the world, providing independent ratings survey data. Committed to professional TV viewing and radio listening market research, providing reliable and uninterrupted ratings survey services for the media industry in Chinese mainland and Hongkong.

8. Shanghai AC Nielsen Market Research Co., Ltd.

Nielsen is the world's leading media and information group. Nielsen Company is a private company, which covers more than 65,438+000 countries and is headquartered in new york, USA. Provide the world's leading market information, media information, online research, mobile media monitoring, commercial exhibition services and commercial publishing information.

9. Beijing sainz Market Research Consulting Co., Ltd. (TNS)

TNS China, which was merged from former TNS, is one of the best specialized market research companies in China, and is committed to providing customers with feasible market insight and business consultation based on research, so as to help customers make more effective business decisions. We provide customers with comprehensive and profound professional market research services and industry knowledge in the fields of consumer goods, science and technology, finance and automobiles, and have an advanced and unique business solution covering all aspects of marketing and business operation, among which product development and innovation, brand and communication, stakeholder relationship management, retail and shopper research and qualitative research are the company's characteristic advantages.

10, Beijing Ipsos Market Consulting Co., Ltd. (Ipsos)

Ipsos entered China in 2000 and has developed into one of the largest case study companies in China. Ipsos has more than 700 professionals in China and branches in Beijing, Shanghai, Guangzhou and Chengdu. Focus on market research services in four areas: market research, advertising research, satisfaction and loyalty research and public affairs research.

1 1, China Credit Trust.

At the end of 1992, Xinhua letter was established in Beijing, taking the lead in developing market research and consulting services and business information consulting services in China, and launched database marketing services in 2000. At present, Xinhua letter has developed into a leading provider of marketing solutions and credit solutions in China. Collect, analyze and manage information about markets, consumers and commercial organizations, and provide market research, business information, consulting and database marketing services through the integration of information, services and technology to help enterprises make better marketing decisions and credit decisions and develop profitable customer relationships.

12, Beijing GFK Market Research Co., Ltd. (GfK)

GfK Group, headquartered in Nuremberg, Germany, is one of the five largest market research groups in the world with a history of 80 years. In 2005, GfK Group's global annual revenue exceeded 65.438 billion euros, with more than 6,000 full-time employees and more than 654.38+0.20 branches in 69 countries and regions. GfK Group's global market research business in 2005 involves five major areas: thematic research, health care research, consumer electronics research, consumer tracking and media research.

13, Beijing New Generation Market Monitoring Agency Co., Ltd.

Founded in 1998, it introduced foreign capital in 2003 and became a Sino-foreign joint venture. Since 1998, Cenozoic has been tracking and monitoring the changes in China market, recording the changes in China market, providing insight into the market and consumers, and assisting customers to make successful decisions in business wars. Continuous research: continuous, annual and single-source mass market research and focus market research. Media research: print media research, broadcast media research, outdoor media research, network media research, new media research. Consumption research: industry and market analysis, sales research, marketing research (brand/product/price/advertisement/promotion), consumption research, customer satisfaction research.

14, Sailixin Research Group (SMR)

SMR was established in 1996 and consists of three subsidiaries, namely, selim Market Research Co., Ltd., selim Commercial Credit Information Co., Ltd., selim Media Research Co., Ltd., Shanghai selim Information Consulting Co., Ltd., Beijing selim Market Research Co., Ltd., selim Information (Hong Kong) Co., Ltd., and the on-site executing agencies in cities such as Shenzhen, Wuhan, Chengdu, Xi and Xiamen. The service scope covers market research services, media research services, competitive intelligence research services and commercial credit investigation services. Among them, Media Research is the largest broadcast listening rate data service provider in China, accounting for more than 70% of the market share in this field; At the same time, Celine is also the leader of competitive intelligence research service in Chinese mainland.

15, Beijing Zhongyan Century Consulting Co., Ltd. (Zhongyan Consulting)

Academia Sinica is the first professional institution in China that specializes in industrial manufacturing market research. Since 1992, SINAR has been providing professional research services in China industrial manufacturing market for more than ten years. According to the discipline attribute of market research, the industry attribute of China's industrial manufacturing industry and the market management experience of international key enterprises, the industrial market research system of China Research Institute is established, including data monitoring, industry monitoring, target industry market research, key competitive enterprises research, industrial market brand research and industrial market satisfaction research.