Internet TV, operator IPTV, Internet box, radio and television department, etc. On the basis of the original content channels, large-screen education columns have been added to occupy the family living room education market, and the family large-screen education ecology has been gradually completed.
1. Features of big screen education
(1) Immersive learning: The big screen mode brings more sense of scene, allowing learners to immerse themselves in the learning process and experience the fun of the education process. Combine lively and interesting video content to enhance their learning fun.
(2) Wide business coverage: covering video content such as preschool, primary school, junior high school, senior high school, occupation and special courses, covering members of different roles in the family, and providing one-stop video learning service for the whole family.
put strees on the key point
(1) Children's IP: Cartoons, cartoons, cartoons and movies are especially suitable for preschool children. Focusing on the educational characteristics of preschool children, such as "language communication, material cognition, personality habits, music rhythm, numerical reasoning, spatial imagination, physical exercise, interpersonal communication", a series of children's IP films were launched to realize "moving the kindergarten home".
(2) Personal customization: according to the learners' viewing habits, record the learners' viewing characteristics, personalize the relevant learning videos, establish the learners' learning path, and provide accurate video content services.
(3) Combination with AR/VR: Large-screen education is combined with AR/VR to provide a brand-new immersive learning experience, or to connect with somatosensory devices, so that learners can learn happily and enhance interaction in a relaxed family environment.
(4) Human-computer interaction: Through the external somatosensory device of TV, the camera captures human movements, realizing the interaction between people and TV content, immersing people in TV content, and realizing vivid, interesting and interactive learning.
3. Commercial landing
(1) Business model: Generally, large-screen TV education is operated with "basic service+value-added payment". Basic services are embodied in hardware sales or monthly rental fees, and value-added payment establishes commercial charging points around fine content and topics.
(2) Commercial operation: Establish special channels around "campus movies" and "parent-child channels" for children in primary and secondary schools, and conduct specialized boutique content operation; Or set up special courses around research training, enrollment prediction, teacher counseling, etc., and improve the transformation of commercial operating expenses of big-screen education.
4. Related challenges
(1) The interaction is not strong: the big-screen education uses the scene with the family as the core, and the family is more suitable for entertainment, which is not conducive to formal learning. And it has the characteristics of one-way transmission and insufficient interaction, and lacks interaction with learners.
(2) It is difficult to develop independently: Large-screen education generally relies on Internet TV and radio channels, so it is difficult to develop independently. Moreover, video content needs to be formatted and transcoded after being audited by the broadcast control licensee, and there are many related thresholds.
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