No one is destined to succeed.
Many people think that genius or success is doomed. However, there are definitely more people in the world who are called geniuses than those who really achieve geniuses. Why? Many people have achieved nothing because they lack the ambition to overcome all difficulties and succeed, and dare not set a lofty goal for themselves. No matter how excellent a person is, he will accomplish nothing without lofty goals. To set a high goal is to achieve part of it.
From 65438 to 0969, Deb Thomas, who loved hamburgers since childhood, opened a hamburger shop in Ohio, USA, and named it Wendy's after her daughter. At that time, American chain fast food companies were everywhere, and McDonald's, KFC, Burger King and other big stores were very famous. Compared with them, Wendy's is just an unknown little brother.
Dube Thomas was not discouraged by his little brother status. From the beginning, he set himself a high goal, that is, to catch up with McDonald's, the leader of the fast food industry!
In 1980s, the competition in American fast food industry became increasingly fierce. McDonald's has made great efforts to keep its position as the boss, which makes it difficult for Dube Thomas to take advantage. Dube Thomas took the gap route from the beginning, McDonald's positioned its customers as teenagers, and Wendy positioned its customers as young adults over 20 years old. In order to attract customers, Dub Thomas wrote a lot about the weight of hamburger meat. Every time he makes a hamburger, he adds a few tenths of an ounce of beef. This humble move won Wendy a lot of success and became a powerful weapon to challenge McDonald's in the future. Wendy has always regarded McDonald's as her competitor, and has developed herself rapidly in this encouragement. Finally, a chance to compete with McDonald's came.
1983 A survey organized by the US Department of Agriculture found that McDonald's claimed to have 4 ounces of hamburger meat, which never weighed more than 3 ounces! At this time, the annual income of Wendy's fast food restaurant has exceeded1900 million dollars. Dub Thomas thought that the beef incident was an opportunity to win the dominance of the fast food industry, so he dealt a heavy blow to McDonald's. He invited the famous movie star Clara Pellet to shoot a world-famous advertisement for himself:
The advertisement is about a serious, aggressive and critical old lady who is smiling at a huge hamburger on the table. When she opened the hamburger, she was surprised to find that the beef was only the size of a fingernail! At first she was confused and surprised, and then she began to shout, "Where is the beef?" Needless to say, this advertisement is aimed at McDonald's. The American people have a lot of dissatisfaction with McDonald's. This advertisement came out at the right time and immediately aroused widespread public concern. In an instant, "Where is the beef?" This sentence spread like wildfire and quickly spread to thousands of households. While the advertisement was a great success, the support rate of Dube Thomas' Wendy's fast food restaurant also soared, and the turnover suddenly increased by 18%.
Thanks to the unremitting efforts of McDonald's, Wendy's turnover has increased year by year, reaching $3.7 billion in 1990, developing more than 3,200 chain stores, and her market share in the United States has also increased to 15%. It forced McDonald's to take the third place in the American fast food industry.
Ziwab, the founder of Bethlehem Steel Company, was born in rural America and received only a short school education. Despite this, Chiwabo is ambitious and has been looking for opportunities for development. He believes that he can achieve great things.
/Kloc-When he was 0/8 years old, Chiwabo came to work in a construction site owned by Carnegie, the steel king. As soon as he stepped into the construction site, Chiwabo was determined to be the best among his colleagues.
One night, all the companions were chatting, but Ziwab was hiding in the corner reading a book. This happened to be seen by the manager of the company who went to the construction site to inspect the work and asked, "Why are you learning those things?" Chiwabo said: "I don't think our company lacks migrant workers, but technicians or managers with both work experience and professional knowledge, right?" Someone satirized Chiwabo, and he replied, "I don't just work for the boss, not just to make money." I am working hard for my dream and a bright future. " With this belief, Chiwabo gradually rose to the position of chief engineer and general manager, and was finally appointed as the chairman of the steel company by Carnegie. Finally, Chiwab finally established a large Bethlehem Steel Company on his own, and achieved remarkable results. With a long-term dream and successful practice, Chiwabo has achieved a leap from migrant workers to entrepreneurs.
Having a high goal from the beginning means that you know where your destination is and where you are now from the beginning. Towards your goal, at least you can be sure that every step you take is in the right direction Keeping the ultimate goal in mind from the beginning will help you gradually form a good working method and develop rational judgment rules and work habits. If you have the ultimate goal from the beginning, you will show different horizons. Aim high, and your life will be half successful. If the mind is pale and the style is low, the quality of life will tend to be inferior; On the contrary, life is colorful, enjoy life.
: the entrepreneurial process of female bosses after 90 s
She is a post-90s girl. After graduating from junior high school, she stepped into the society. She has experienced one different occupation after another, and her identity has been constantly changing among workers, salespeople and working girls. Now, she has become the owner of a teahouse and created her own management style. Today, we will walk into the tea-flavored life of Suzhou and Hangzhou together.
We sell our own products while producing tea. In the process of starting a business, in order to open up the tea market and gain a firm foothold in the cruel market competition, Suzhou and Hangzhou adopted the business model of self-production and self-marketing to ensure the product quality. Today, her tea business is booming. What is even more unexpected is that Suzhou and Hangzhou realized the truth of life after they became attached to tea. She said, "tea is like your own life, from which you can taste the ups and downs."
Gongmei creative kai tea house
Suhang Teahouse is located at Fengtian Avenue 130, with a storefront area of only 10 square meters. Mainly engaged in Longjing, Tieguanyin, Pu 'er tea, Maojian tea, Gele pine needle series and other well-known tea. When the author came to her shop, she was performing a tea ceremony with skillful movements to explain the relevant knowledge of tea to customers.
It turned out that in 2007, after graduating from junior high school, Suzhou and Hangzhou went to an electronics factory in Dongguan as a worker, and then went to a clothing store in Guangzhou as a clerk. In 2009, she came to work in Kunming, Yunnan, and was introduced as a commentator in a teahouse. After a year's study, she has a good understanding of the types, uses, usage and other related knowledge of tea, and also obtained the national third-class tea examiner certificate. "Although I just graduated from junior high school, my dream is to start my own business as a boss one day." After accumulating a certain amount of funds, at the end of 20 10, Suzhou and Hangzhou borrowed money from relatives and friends, raised more than 50,000 yuan and opened this small teahouse.
Self-produced and self-sold to ensure quality
"To do tea business, we must first learn to be a man and be honest with others!" Su Hang said that at the beginning, it was not as easy as she imagined. Because there are many tea shops and the competition is fierce, the products she sells are mainly aimed at middle-end customers, and there are few customers, so it is difficult to open up sales. At the same time, Suzhou and Hangzhou are struggling to operate because of the backlog of tea and the difficulty of working capital. "Customers don't want to use my tea, which shows that the tea I operate has no own brand and characteristics." In the predicament, she often thinks about how to break through the "bottleneck" of sales.
In order to ensure the quality of tea, at the end of 20 1 1, she invested another 50,000 yuan to open a small tea factory and set up a tea-picking base in Geleshan. She also went to Yunnan and other places to buy raw materials to process tea, carefully packaged it, and then took the products to the store to sell. With the business model of self-production and self-marketing, and Suzhou and Hangzhou taking the initiative to go out of the store to promote their products, over time, her product popularity has been continuously improved, and more and more repeat customers have come. Tea business is very prosperous. At present, she has solved the employment of laid-off workers 10.
Taste life from tea
"I have been in the tea industry for 1 1 year, and I have learned a lot about life." Su Hang told the author that in the past, she was prone to violence. After dealing with tea, she gradually realized a lot of life truths: "Why not have your own life like a cup of tea and taste the ups and downs of life?" Su Hang said that tea in China has a long history and its tea culture is profound. Drinking tea can cultivate one's self-cultivation and get pleasure from it. Now people are not satisfied with simply drinking tea. Tea tasting has become a realm and a way of leisure and entertainment.
Talking about the next step, Su Hang said, from picking tea, counting tea and finally making tea, each link needs high technology. The tea brewed from the same tea leaves may or may not be good, depending on the level of the tea artist. She said that she will continue to pursue further studies, improve her professional skills, gradually expand the production scale of enterprises, solve the employment problems of more people in difficulty, and repay the society with practical actions.
Although the teahouse in Suzhou and Hangzhou is small, it is also very rich, which is exactly the sentence "the sparrow is small and has all the organs." From the production, tea picking, processing and sales of tea, she did not leave a program and managed it vividly. The process of starting a business has also changed Suzhou and Hangzhou's personality and attitude towards life, making this vicissitudes of working girl more calm and calm.
The old witch's black cat
There is an old witch named witch Jenny. She lives in a black house in the forest. The house looks dark not only from the outside, but also from the inside. In order to show how dark it is, this picture book uses a spread at the beginning to explain the black house of the witch Jenny, so that readers can see at a glance that her living room, dining room, kitchen, bathroom and even all the furniture are gray and gray-black.
Jenny has a black cat named Webber. If Webber keeps his eyes open, everything will be fine, and Jenny will see its green eyes; But it's not good if Webber dozes off with his eyes closed. Jenny either tripped over it or sat on it. Once, because Jenny couldn't see the black cat in the dark house, she fell heavily down the high stairs. Jenny was very angry. She decided to make some changes, so she picked up her wand and turned Webber into a bright green cat.
There is no problem now. No matter where Webber is in the darkroom, Jenny can easily see it, until one day, Webber ran to the grass outside the house to play, and the problem came again. A green cat is on the green grass. Even with green eyes, Jenny can hardly find it.
Jenny waved her wand again. This time, she turned Webber into a colorful cat! It has a red head, a yellow body, a pink tail handle, a blue beard and four purple feet. Jenny's troubles seem to have been completely solved. Now, whether Webber is indoors or outdoors, lying on the carpet or on the grass, she can see it at a glance.
However, Weber's distress reached its peak at this time. Earlier, when Jenny turned it into a green cat, it was not very happy because it lost some "rights". Now, Jenny has turned it into a funny colored cat, and even the birds laugh at it. In order to show * * *, the sad Webber stayed in the tree all night and refused to come down.
The next morning, Webber stayed in the tree. Jenny is getting more and more worried. She loves Weber very much and doesn't want to see him so sad, so she is a little more. This is really a good idea. She turned Webber back into a black cat and turned the big black house into a house with color and sunshine. In this way, the "black cat" will never cause any trouble again.
This picture book provides an idea: for external challenges or seemingly intractable problems, the best countermeasure is often not to change each other, but to change yourself.