There may be different understandings of the relationship between CRM and ERP from different angles. We believe that ERP and CRM are interdependent and different.
1. Different focus groups
CRM and ERP software focus on different enterprise problems.
CRM system pays more attention to export-oriented issues, such as marketing, service and other external resources related to the market and customers, emphasizes the rational use of high-quality services to develop and retain customers, and optimizes customer-oriented processes to reduce the cost of acquiring and retaining customers.
ERP focuses on internal problems and enterprise resources, such as production, inventory, quality and cost. Its main approach is to optimize internal management processes and other internal resources.
CRM is customer relationship management. Customer-oriented data segmentation, combing and combing the customers of the whole company, and providing valuable data for enterprises. CRM also refers to the automatic analysis of a series of aspects about customers, such as the basic situation of customers, targeted marketing and customer service, with the help of computers. So as to improve customer satisfaction and profitability of the company's marketing, and bring additional profit space. And consolidate old customers, expand new customers, and provide effective data support through new channels.
ERP is an enterprise resource management system, which mainly faces the internal resources such as purchasing, sales, warehousing, production, cost accounting, etc. within the company, aiming at rationally allocating the company's resources without generating additional waste. Some ERP can connect customer management with their own supply chain, also called ERP. It is an enterprise management software aiming at the integration of materials, manpower, finance, cost, purchase, sale and storage.
There may be different understandings of the relationship between CRM and ERP from different angles. We believe that ERP and CRM are interdependent and different.
1. Different focus groups
CRM and ERP software focus on different enterprise problems.
CRM system pays more attention to export-oriented issues, such as marketing, service and other external resources related to the market and customers, emphasizes the rational use of high-quality services to develop and retain customers, and optimizes customer-oriented processes to reduce the cost of acquiring and retaining customers.
ERP focuses on internal problems and enterprise resources, such as production, inventory, quality and cost. Its main approach is to optimize internal management processes and other internal resources.