China Market Research Center (CMRC) is a scientific research institution managed by the National Bureau of Statistics. It was approved by People's Republic of China (PRC) 1992423 and reported to the Central Organization Establishment Committee and the State Science and Technology Commission for the record. Later, due to the needs of the national system reform, it was separated from the National Bureau of Statistics on September 30th in accordance with laws and regulations. 1999, and the current business director is Contemporary Urban and Rural Planning Institute.
Based on the database of product market segments, the analysis and development forecast of various product markets, focusing on the breadth of industrial development background and the depth of current investigation and research, adhering to the purpose of authoritative, forward-looking and high-end service, and taking improving the scientific level of China market research as its own responsibility, we will strengthen the research and application of product market segments, industries and industry market statistical techniques and investigation methods, systematically investigate and study the problems and needs encountered by enterprises in market economy construction, and put forward feasible solutions.
As the weather vane of China's industries and industrial markets, China Market Dispatch scientifically and accurately grasps the market dynamics of product segmentation based on massive enterprise data, product segmentation data, import and export data, market monitoring data and first-hand market survey data, and provides macro-and micro-economic information and services for industry management institutions and product production (distribution) enterprises, as well as industrial economic development ideas, industrial technology consulting programs and industrial development suggestions; Share resources with the National Bureau of Statistics, the State Council Development Research Center, General Administration of Customs, General Administration of Quality Supervision, Inspection and Quarantine, Ministry of Environmental Protection, Ministry of Housing and Urban-Rural Development, industrial and commercial authorities at all levels, and business departments (bureaus) at all levels. We have also established strategic alliances with China Academy of Social Sciences, Science and Technology Department of China Academy of Sciences, functional departments of National Development and Reform Commission, trade associations, National Information Center, Institute of Industrial Economics and Technical Economics of National Development and Reform Commission, Guanghua School of Management of Peking University, Tsinghua University, Renmin University and Central University of Finance and Economics. To study and discuss the hot and difficult problems encountered in China's economic reform and development, discuss the control of enterprise production technology and product technology, and put forward feasible suggestions.
The core team of the Central Market Dispatching Bureau emphasizes quality, professionalism and thinking from the perspective of enterprise and market development in order to seek effective solutions. After nearly 20 years of experience accumulation, it has formed a huge professional team. The core personnel come from experts with professional experience in various industries in China; External experts are senior people from various industry associations and research institutes, involving a wide range of research projects, detailed product breakdown data and timely updates; Master the research methods of quantitative research and qualitative analysis and various research models.
At present, China Municipal Transportation Bureau has nearly 100 full-time researchers including doctors, masters and double degrees, and nearly 80 professional investigation teams and interviewers, and has established a huge market research network throughout the country. The huge database resources come from the first-hand information of official and market research. For IT, household appliances, automobiles, energy, finance, minerals and products, industrial raw materials, HVAC, metal products, ferrous metals, nonferrous metals, precious metals, pumps and valves, electric power, electrical equipment, instrumentation, electronic equipment, medical equipment, chemical industry, security, packaging and printing real estate, building materials, home, daily chemicals, toys, gifts, food and beverages. Set up research groups in industrial economic zones and other fields to study their market trends, analyze competitors, and collect all kinds of product market development research reports, product market investigation and analysis reports, project investment value analysis reports, product sales research reports, enterprise credit depth analysis reports, investment decision-making reports, industrial credit risk analysis reports submitted to financial institutions, industrial investment consulting reports and feasibility research reports submitted by customers to the government, so as to provide some enterprises with all kinds of authoritative and accurate personalized special investigation services and lead enterprises to develop healthily and rapidly.
Central market dispatching provides users with high-quality information services through special line transmission, online browsing, e-mail, CD-ROM, media periodicals, information customization, industry and product market forums, etc.
Its services cover product trends and product data; Cross-industry, cross-regional and cross-departmental comprehensive macroeconomic information and real-time information analysis of industry and industry classification; Product segment market research report, special investigation of upstream and downstream customers of enterprise products, investigation of raw materials and production costs of products, investigation of product marketing channels, special investigation of regional sales volume, sales volume, delivery cycle and payment cycle of products; Conduct special investigations on the technology, production equipment, output value, capacity and output of competitive enterprises, process massive survey data, provide customers with paper and electronic reports, and provide monthly, quarterly and annual market monitoring data of products; Regional news, product market monitoring and forecasting information; Regional economic research, policy trends, development planning, statistical bulletin, enterprise competitiveness evaluation, project evaluation, project feasibility study; Product and enterprise competitive intelligence analysis, industry prosperity and performance analysis and evaluation services.
Statistical survey service
Data integration service based on government statistical data for re-survey, integrating macro data, industry data, enterprise data, product market survey data, census data and other services, providing high-quality information services from basic data consultation and statistical data interpretation to economic situation analysis and prediction.
Industrial analysis and research report
Take the industry as the main line, comprehensively integrate multi-level data information resources such as macro-environment, industry, industry, enterprises and product market segments, and provide industry research reports and product research data services to help customers accurately grasp the development context of the industries they care about, formulate correct strategies for entering new industries, find the best investment and marketing opportunities, and accurately evaluate investment risks.
Market research and consulting services
Focus on market research and consulting services, and provide special research and consulting services such as market research, user research, channel research, new industry entry strategy, new product positioning and pricing.
Enterprise survey and marketing services
Taking products and enterprises as research objects, we will provide customers with special enterprise research services, enterprise credit investigation and database support services based on enterprise competition analysis, help customers understand the development and credit status of major competitors in time and accurately, make full use of data resources and executive ability advantages, and provide customers with potential customer mining and database marketing services.
One of the advantages: experienced international professional training and business training.
Relying on the powerful database resources of the National Bureau of Statistics, the center has long-term cooperation with international companies, enabling its main members to receive professional training in international market research. Under the background of localization, the center has basically mastered the methods and analytical techniques of international market research, and cultivated outstanding professional abilities in the selection and design of research methods, the design and implementation of research projects and samples, and the application and improvement of analytical models.
The second advantage: the ability to deeply identify problems, strong resource control ability, rich experience and the ability to effectively solve problems in various environments.
With more than 20 years' working experience, I have accumulated a lot of project operation experience and control technology, and can identify deep-seated technical problems and errors, control the operation, and ensure the standardization of project operation and the reliability of data. It has strong environmental adaptability and data quality assurance in terms of full understanding of problems and background, effective control of operational factors and research resources.
The third advantage: it can generate research ideas from the customer's commercial value and adapt the research results to the customer's application ability.
Any advanced technology must fully adapt to the reality in order to exert its power and gain the value of existence. The nature of market research work is very similar to the familiar doctor's diagnosis. Only by effectively applying advanced methods and techniques and investigation means to different cases can the research value be realized.
working range
● Industrial investigation and product market research;
(1) Understand the development background and current situation of specific industries;
⑵ Analysis and research on raw material supply and production equipment;
⑶ Analysis and research on market changes and competitive factors;
(4) Investigation and analysis of market trends and marketing strategies;
(5) Analysis and research on market supply and demand and sustainability;
(6) Investigation and research on product characteristics and product strategies.
Once the product sales channels and sales are investigated and studied.
(8) Investigation and research on product specifications, models, prices and application fields.
(9) Credit investigation of upstream and downstream customers of products
● Consumer behavior research and consumer intention survey;
(1) product purchase and use survey;
(2) product awareness and market share survey;
(3) Investigation on consumers' impressions of products;
(4) the investigation of consumers' preference for products;
(5) Investigation of consumers' brand preference;
(6) Investigation on consumers' reaction to product taste and quality;
(7) consumer surveys on product packaging and prices;
(8) Investigation on consumers' attitude towards enterprise service.
● Investigation and analysis of investment market:
(1) capital investment and recovery analysis;
(2) Research on plant equipment and land;
(3) Research on transportation system and production technology;
(4) Research on factory establishment, production and manpower supply;
(5) Research on potential consumers of product sales;
(6) Research on consumption and tax information.
● Research and measurement of advertising effect;
(1) advertising effect measurement;
(2) Research on advertising motivation;
(3) the determination of consumers' opinions on advertising content;
(4) consumers' memory determination of advertising titles and trademarks;
(5) consumer's memory measurement of advertising patterns and contents;
[6] Consumer survey of advertising media.
● Project feasibility study
(a) the feasibility study of investment projects;
(two) the feasibility study of financing projects;
(3) product market survey and investment strategy analysis;
(4) investment project review;
5. Analysis of investment value;
(6) industrial investment consultation;
(7) Feasibility study on industrial chain, industrial park and industrial economic belt.
research field
● Strategic planning research
● Research and analysis of product segmentation market
● Industrial investigation and research
● Research and monitoring of advertising effect
● Competitiveness survey and research
● Competitor survey and research
● Media research and analysis
● Poll research
● Research on macro-environment of enterprises
● Research on enterprise microenvironment
● Forecast and analysis of business conditions
● Study statistical techniques and methods.
● Investment consulting survey
● Consumer behavior research
● Sales and market research
● Marketing environment monitoring survey
● Marketing information analysis
● Strategic thought research
● Research on organizational structure