1, the actual analysis of commodity classification sales;
2. Dynamic analysis of regional market;
3, new product market sales analysis;
4. Analysis of consumers' purchase types and sales;
5. Analysis of sales expenses.
Second, the market analysis mainly includes three aspects:
1, market demand forecast and analysis.
Market demand forecast analysis can be divided into market demand estimation, forecasting future market capacity and product competitiveness. Commonly used methods include investigation and analysis, statistical analysis, correlation analysis and prediction.
2. Regional market demand level and market demand analysis.
According to the characteristics, population distribution, economic income, consumption habits and productive consumption of each market. , determines the needs of different regions, different consumers and users. Commonly used methods include production and marketing segmentation, market segmentation, market share and investigation and analysis.
3. Estimate the product life cycle and sales time.
That is to predict the time required by the market, so that activities such as production and distribution can best match the market demand.
Extended data
First, the role of market analysis, mainly in:
1 is the basis for enterprises to formulate marketing strategies correctly.
Only when the marketing strategic decision of an enterprise is based on a solid market analysis, and only when the external factors affecting demand and the internal factors affecting the purchase, production and sales of an enterprise are fully understood and mastered, can mistakes be reduced, the scientific and correct decision-making be improved, and the operational risk be minimized.
2. It is the guarantee of implementing the marketing strategic plan.
In the process of implementing the marketing strategic plan, enterprises can test and judge whether the marketing strategic plan needs to be revised and how to adapt to the new situation or the situation that enterprises have not mastered in advance according to the latest information obtained from market analysis.
Two, in the process of market analysis, the main strategies should be followed include:
1, grasp the overall development of the industry
(1) Macro development of the industry
(2) Understand the degree of demand satisfaction of different industries.
(3) estimate the market capacity of different industries
(4) Evaluate the matching between enterprise resource level and industry competitive environment.
(5) Assess the potential of different industries.
2, judge the development trend of the industry.
By analyzing the trend of macro-economy and industrial policy, combined with the current development and competition pattern of the industry, we can judge the development trend of the industry and grasp the market trend.
3. Provide decision-making consultation for industrial investment.
Reference source: Baidu Encyclopedia-Market Analysis