Some properties offer special rooms.
It is understood that a brand developer in Nanjing will launch a "just need to sell foreign exchange" activity for its three properties from April 16 to May 16, including weekly special housing, purchase coupons, total price concessions 1 points. It is reported that Jiangbei Real Estate, a subsidiary of the real estate enterprise, started this activity ahead of schedule on April 9.
It is reported that many sets of special rooms in Building 30 of 12 plot are low-key, close to the subway entrance, with a total of 10 sets, with a unit size of 76-92 square meters and golf facilities. "These special rooms are small and medium-sized units, and the total price of each house is 50,000-60,000 yuan, which is equivalent to a unit price discount of more than 900 yuan per square meter." According to Xiao Chen Rongxian, a property consultant, "All 1002 buildings are left, and only 1000 suites are left. As soon as these houses are taken out, two sets are sold on a first-come-first-served basis."
In addition to Jiangbei, there are also properties in the north of the city that offer special rooms. Last weekend, a property in Yanziji launched a 200-300 square meter duplex room discount, which is equivalent to a total price discount of10.5 million yuan per suite.
When sales are cold, developers will not be able to promote sales.
In addition to the number of properties with special prices, developers have also introduced various hasty sales tactics to attract buyers, such as Jiangning's first property launch 10% down payment activity, and the first property in Didaokou, Jiangbei proposed to "buy a house and send it across the river".
In this regard, the industry pointed out that compared with the previous various promotional tactics, developers were more realistic at first, and directly attracted buyers from the price by launching special-priced houses to achieve the purpose of increasing sales. "At present, all sales are not virtual, and developers are doing the same."
At the same time, some properties that are about to launch new houses are also very cautious in pricing. Jiangbei Chaoyang Love City will launch a number of new houses in mid-April. "The recent sales situation is individual, and the small apartment is definitely selling faster. These situations are expected. " However, Du Yongbin, the sales manager of the real estate, also pointed out that "the company does not intend to reduce the price of the houses for sale, and the estimated price of the houses to be launched is the same as that of previous issues."
The wave of price reduction is approaching. The industry says that the difficulty of price reduction lies in mastering customers.
Although the slogan of price reduction has not been shouted out, it seems that the Nanjing property market has been looming a wave of price reduction with various signs such as the launch of special rooms by many developers.
It is understood that last weekend, two properties in Jiangbei launched more than 270 suites, and less than 40% of the houses were vacant, and the sales were obviously not as good as before. At the same time, the sales of other sectors such as Chengbei and Hexi are not ideal. "Under the influence of restrictions on purchases and bank interest rate hikes, the number of real estate houses has decreased significantly recently," said Xiao Li, a property consultant of Dafa Yanlanwan. "Many customers want to buy a house, but because they can't buy a house or because of improvement, they have no choice but to make up the down payment."
At present, with the promulgation of the "National Eight Articles" of the property market and the landing of the Nanjing purchase restriction order, the promulgation of new housing growth control indicators, the central bank's interest rate hike and other multiple policies have been introduced one after another, and the regulatory superposition effect is becoming more and more obvious.
"The cumulative effect of policies makes the market look more emotional," said Zhao Xun, deputy general manager of Tongchuang Real Estate. "In the first half of this year, it is difficult for the property market to improve, and there may be a price reduction trend in the market. There will be more properties with price cuts in the future. " In view of the current situation, Marco and Golf Ironsets, marketing director of Nanjing Cheng Kai Group, said, "If the policy continues to tighten, there will be some changes in the future price, but it is difficult to see a big price adjustment, and some housing enterprises with poor financial conditions will compromise on the price."
However, some insiders pointed out that if the expected purpose of buyers is not achieved, the price reduction by developers may not be effective. "The difficulty of price reduction lies in how appropriate it is. If the price reduction is slow, when the developer determines it, the customer has already lost! " Wang Qing (Weibo), president of House, said through Weibo, "If developers want to get certain consequences through price reduction, then the key is the number of customers and the mastery of customer acceptance."
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