1. As the main application field of information technology, e-commerce is becoming a new growth point of national economy in the future. The leading technology of e-commerce is information technology, and its development will drive the development of a number of information industries and information services, promote the adjustment of economic structure, and thus promote economic development. By the beginning of 200 1, the American economy had grown by 109 months, making it the longest economic growth period in American history. The sustained growth of American economy is inseparable from the development of information industry. The contribution rate of information industry growth to American economic growth has exceeded 35%, and the United States has taken the lead in entering the era of knowledge economy. The high-tech industry, led by the information industry, has become the main driving force for the sustained growth of the American economy. In the securities market, since 1998 10, the American Nasdaq stock index has been climbing all the way, and broke through the 5000-point mark in early March this year. According to the World Bank's estimation, countries will compete fiercely to attract capital to build information infrastructure in the future.
2. E-commerce links information, network, bioengineering and other high-tech industries, giving birth to a huge market and unlimited business opportunities. With the rapid development of the Internet, the market has broken through national boundaries and territories, enabling enterprises or businesses to establish a global business marketing network and gain unlimited global business space. In the next 10 year, the global13 international trade will be completed in the form of internet trade. The huge market and unlimited business opportunities show huge commercial profits.
3. Enterprises gain global competitive advantage with the help of new means of e-commerce. One of the characteristics of the new economy is technological innovation, with endless inventions and rapid inventions; High-tech industrialization is fast and capital market efficiency is high. A word "fast" means "fast" and "slow". "Fast" is expressed by information. Whoever can get the information quickly will win. Information has become the most important strategic resource in the information age. Enterprises use e-commerce to implement global business strategy, strengthen inter-industry cooperation around the world, and enhance global competitiveness. Especially for small enterprises or industries, understanding the worldwide market demand through e-commerce and promoting cooperation with companies around the world can form larger and more effective economies of scale and make enterprises more competitive.
4. In order to adapt to the new business model, the production organization and management mode of enterprises have changed, which greatly improves the production and management efficiency and international competitiveness of enterprises and makes international enterprises even more powerful and icing on the cake. Network, communication and information technology connect e-commerce with customers, vendors, suppliers and employees in a maximized network way, so that both the supply and demand sides can obtain the most appropriate market information at the most appropriate time, greatly promote the economic activities of both the supply and demand sides and reduce transaction costs and operating costs. For example, North American car dealers can save 1 billion dollars every year by selling cars through the Internet. At present,13 of American airport tickets are sold through the internet, and the handling fee for each ticket is only $65,438 +0.
The brand-new business model will have an important impact on human social life. E-commerce is a business activity in virtual space, which is a fundamental revolution to traditional business activities and will bring profound changes to human social, political and cultural life. In the new economy, information technology makes the economy based on knowledge, the way of human communication changes, the communication distance disappears, the continuous innovation of operation mode makes the economy and society full of vitality, and technological innovation constantly creates new market demand, induces new production and competition, and promotes the continuous development of the economy. Information is represented by numbers. A large number of digital information is compressed and transmitted at the speed of light, and the information becomes digital and communicated through the network. From invention, design and planning, production and sales to after-sales service, it will be more and more closely linked with the network, and digital computer networks will produce new forms of wealth. When the network bandwidth is increased enough to undertake complete multimedia (including data, text, audio, images and video media), human beings will be able to communicate in time and space and observe and understand the development process of things from a new perspective. Creativity, information and technology have become an indispensable part of products. The knowledge connotation of products and services has increased. Knowledge becomes the most critical factor of production; Knowledge products are more widely used in social life; Lifelong learning and the pursuit of knowledge have become the first need for the survival and development of members of society.