For example, brand remolding, as its name implies, is the remolding of the brand, which refers to the process and activities of improving product quality and service, overthrowing the brand's previous image in people's minds, re-enhancing the brand image, improving brand awareness, gradually generating brand appeal, and forming brand effect and brand core value through repositioning the target consumer groups.
Job remodeling refers to the process that employees gain job recognition and job roles by reconstructing their own jobs. Its core purpose is to let employees redesign their work, so as to get a higher sense of work meaning, job involvement and job satisfaction.
The influence of job remodeling
On the personal level, first of all, job remodeling can help employees find the meaning of work and improve their job engagement; Secondly, job remodeling helps to improve employees' job satisfaction, job matching and happiness. Finally, job remodeling also has a significant positive impact on employees' creative performance.
On the organizational level, on the one hand, individual job remodeling can strengthen employees' sense of belonging and reduce the turnover rate of the organization; On the other hand, the remodeling of teamwork can have a positive impact on organizational commitment, job satisfaction and job performance.
However, the impact of job remodeling is not all positive. When the goal of employee job remodeling is inconsistent with the organization, employee job remodeling behavior may destroy the rules of the organization and bring negative effects to the organization.