Weibo "Fantong" is a marketing product based on a large number of users in Weibo, which widely transmits enterprise information to fans and potential fans. It will accurately deliver information to the target population according to user attributes and social relationships. At the same time, Weibo Fan Tong also has all the functions of ordinary Weibo, such as forwarding, commenting, collecting and liking.
Weibo's "Taobao Fan Tong" will appear at or near the top of Weibo's information flow. Weibo Precision Advertising Engine will determine the different display locations of Weibo Fan Tong according to social relations, relevance and popularity.
Advantages of extended data standard products:
1, massive reach. Spread brand information to fans and potential fans, covering 400 million users.
2. Accurate delivery. According to user attributes, social relationships and other information, help you find the target population more accurately.
3. Multidimensional communication. Weibo can be spread many times after it is delivered to the target users, so as to maximize the advertising effect.
Bidding method:
1, CPM: charge according to CPM: 5 yuan/thousand exposures, with the lowest bid of 0. 1 yuan each time, that is, every active fan sees the advertisement Weibo, and charges 5 yuan every thousand times, which will be accumulated with the bidding.
2.CPE: Effective interaction is charged according to CPE: 0.5 yuan/time, and the lowest bid is 0.0 1 yuan/time. Effective interactions include: forwarding, attention, collection, and short-chain clicking.
Baidu Encyclopedia-Fan Tong