So what is training? Training is a kind of organized transmission of knowledge, skills, standards and beliefs to trainees mainly through oral lectures, which affects trainees' behaviors and concepts, enables trainees to make correct behaviors by using the information they receive, and achieves the purpose of solving problems and promoting the healthy development of enterprises.
As can be seen from the above introduction, management consulting and training are very different. But at present, some companies in the market are doing training under the signboard of management consulting. This practice is not only unfavorable to the development of management consulting industry, but also dangerous to purchasing enterprises themselves. Why do you say that?
First of all, the starting point of management consulting and training is different, so the final effect of enterprises is also very different.
Management consulting starts with the problems encountered in the actual operation of the enterprise, conducts research and diagnosis according to the actual situation of the enterprise itself, such as enterprise scale, business model, enterprise culture, development stage and external environment, analyzes the problems existing in the enterprise, and then designs the solution bill according to the actually obtained information and carries out auxiliary implementation. Management consulting emphasizes conformity with the actual situation of the enterprise, rather than simple scheme replication.
Training, the main content is some commonly used management methods, models, thinking, etc. In most enterprises. Generally, it can be copied on a large scale, and the case is prone to obvious tendencies. It is often the successful experience of some other enterprises or the personal understanding of training lecturers, which can not provide professional and meticulous solutions to the specific problems of a certain enterprise.
Therefore, the effect of training depends more on the level of training instructors, and the content is more reproducible, which does not necessarily conform to the actual situation of the current enterprise. Management consulting is based on reality, the company participates in the whole process control, and the final result also meets the requirements and is close to reality.
Then, management consulting and training have different functions on enterprises, which greatly affects the final effect of actual operation.
Management consulting is to start with the company's system, solve the actual problems of the company from the organizational level, and form a mechanism that conforms to the effective and long-term operation of the enterprise. The result of consultation is produced through practice in the process of consultation, which is in line with the company's situation and can be directly operated.
Training is to change people's views on "people, things and things" consciously, and more importantly, to influence the management of the company in theory without being tested by the actual situation of the company. Some training is even "brainwashing" training. Although it unifies employees' thinking, it also inhibits employees' innovation, which is not conducive to the long-term development of the company.
Therefore, the role of training is to stay at the ideological and spiritual level, but not practical. The result of management consulting is a complete and operable system, which is tangible and practical.
Secondly, there is a big gap between management consulting and training, which is related to whether the effect of a project can be maintained for a long time.
Management consulting, in the process of consulting, not only provides a series of solutions for enterprises, but also carries out systematic mechanism training for employees, so that employees can learn management ideas, management techniques and management methods in the process of consulting. The results of the consultation have had a far-reaching impact on the company's management system.
Training is also a way for enterprise managers to improve their management level and efficiency with less investment and quick results. However, the training is only in oral form, and it is not translated into written language, so the trainees can directly translate it into the action plan, and the content mainly focuses on the theory that is no longer in line with the actual situation of the company. During the training, the enthusiasm is high, but the theory learned after the training is useless or can not be applied to practice.
Therefore, the training effect that basically stays at the ideological and spiritual level will gradually weaken with the passage of time, and enterprises have to retrain. The system finally formulated through consultation also develops with the development of enterprises, and its function can be sustained for a long time.
Thirdly, management consulting and training have essential differences in the ability and quality of their own team members, leading to different working methods and ideas.
As a consultant, management consulting emphasizes the professional ability and the ability to think systematically as a whole. It is the responsibility of the team to manage the consulting project. Most project managers have master's degrees, rich experience in enterprise management, careful thinking and strong logic. Project consultants also need to undergo two to three years of professional ability and thinking mode training.
Training, mostly for one or several trainers, is responsible for the whole training work, requiring trainers to have a relatively deep theoretical foundation and certain enterprise management experience, and demanding lecturers' eloquence, expression ability and incitement ability.
It can be seen that the comprehensive ability of becoming a qualified consultant is much higher than that of training lecturers, and the training period of consultants is also much higher than that of training lecturers.
In addition, management consulting and training work in different ways and methods, which is also the most significant difference between them.
Management consultation, in the process of consultation, the project team should go deep into the company, conduct comprehensive consultation through interviews, questionnaires, seminars, etc., and finally form a solution bill that conforms to the actual situation of the company. There may be some training for company managers during the consultation process. The general project cycle is about 2~6 months.
Training, in various forms, mainly adopts oral teaching method, so that students can receive knowledge, experience and skills through hearing and perspective, and more often use cases. The project cycle is relatively short, generally within 1 month.
Finally, there is a big cost gap between management consulting and training. Generally, powerful companies will buy management consulting business.
The cost of management consulting depends on the content of enterprise consulting, for example, the consulting cost of corporate strategy consulting is higher than that of human resources consulting. The cost of domestic management consulting companies is generally between 200,000 yuan and 200,000 yuan, and the cost of foreign-funded consulting companies is about 10 times that of domestic consulting companies.
Training, training fees are mainly paid according to a certain labor fee, and various training institutions in China vary in quality and standards, generally around 2- 1.5 million yuan. (Note: The above data are from the Internet)
Therefore, it can be seen that the cost of management consulting is much higher than that of training, but from the perspective of the effect, form and long-term value of consulting, management consulting is worthy of this price. Some experts once said: "it is very expensive to do management consulting, and it is more expensive not to do management consulting."
From the above comparison, we can see that although there are some similarities between training and management consulting, they are very different in essence and can be regarded as different fields and different industries. In short, training cannot be equated with management consulting, which is equivalent to the "health medicine" of enterprises, and management consulting is the "good medicine" of enterprises. Enterprises should clearly see the difference between training and management consulting, and buy the way that suits them according to their own situation. (End)