(A) from the perspective of social function, brokerage practice
(1) Value realization. Rural brokers promote the integration of agriculture and related industrial and commercial departments, reduce the intermediate links in the circulation of agricultural products, shorten the circulation process, and make products moderately reduce or avoid the losses of agricultural products in the circulation field, thus ensuring the smooth realization of their values.
(2) Brokerage agencies. According to the objective requirements of market economy, rural brokers guide farmers to organize production in various forms, adjust production structure, form product advantages, carry out comprehensive management, realize processing value-added, expand transaction scale, reduce transaction costs, enhance competitive strength and improve brokerage organization functions.
(3) information dissemination. One of the important functions of rural brokers is to collect a large amount of market information through extensive market research, study and analyze the obtained information, judge and predict the market supply and demand of various agricultural products and their changing trends, and provide them to farmers in time to guide them to make decisions that meet market demand.
(4) technical transformation. On the one hand, rural brokers organize farmers, set up various scientific research entities, popularize scientific knowledge to farmers, popularize applicable agricultural technologies, integrate education, scientific research, popularization and production, strengthen the cultivation of agricultural scientific and technological personnel, improve farmers' scientific and technological level, promote the commercialization and technical popularization of agricultural scientific and technological achievements, and shorten the time and space distance between agricultural scientific and technological achievements and real productivity.
(5) combination of elements. Rural brokers organize extensive cooperation among farmers, agricultural, industrial and commercial sectors, regions and departments according to the market mechanism, promote the flow and rational allocation of production demand, realize the optimal combination of production factors such as capital, labor, land and agricultural raw materials, and make full use of limited production resources.
(6) Economic accounting. Rural brokers can provide economic accounting services for farmers according to their needs, help them analyze the reasons for profits and losses in the process of production and operation, find out ways to save costs and improve economic benefits, and provide consulting services to help them make feasible production plans, so that their production and operation activities can better meet the requirements.
(7) Legal services. By providing a series of legal services to farmers, farmers are generally promoted to know and abide by the law, and their ability to protect themselves in strict accordance with the law in economic life is improved.
(8) Policy transmission. Rural brokers have the function of policy transmission, and the preferential policies and specific measures of the state for farmers can be directly publicized in all aspects through rural brokers to ensure the smooth and effective implementation of national policies.
(2) Look at brokerage business from the perspective of market classification.
(1) Strive to expand the market of final products and products.
● Coordinate the relationship between farmers' economic cooperation organizations, commercial enterprises and government supervision departments;
● Grasp the grain market information transmitted by wholesale markets (including national grain retail outlets);
● Adjust the surplus and shortage of grain in the production and marketing areas between regions.
(2) Increase the added value of products. The work done by rural brokers is mainly to maximize the product income of customers under many equal conditions, which requires diligent investigation and more search, based on the law, and to maximize the product income on the premise of high quality and qualification.
(3) Strive to open up employment opportunities for rural labor. Due to the lack of experience and legal awareness of self-protection, migrant farmers objectively require rural brokers to give full play to their intermediary role, disseminate legal knowledge to farmers, assist farmers to sign contracts with employers, supervise the implementation of contracts, and coordinate the relationship between farmers and employers in the process of signing contracts, so as to achieve the expected effect of * * * *.
The Management Way of Jiang Qinnai, the Boss of "Multinational Corporation" —— Liang Case
Chen Nailiang, the "King of wickerwork" in Yancheng City, Jiangsu Province, organized more than 3,000 local farmers to use local resources such as reeds, rushes and willows to process handicrafts and export them to Europe, America and other countries. Later, he changed from a broker to the chairman of Yancheng Libin Craft Products Co., Ltd., and set up six branches in Canada, Britain, Germany, Italy and other countries. Relying on more than 50 brokers, he set up 28 processing points in 26 large and medium-sized cities across the country and developed more than 8,600 knitting households. The products have reached more than 4,000 varieties in 12 series, and the annual income is more than RMB 10. Chen Nailiang not only made himself rich, but also opened up employment opportunities for rural labor employment. He initiated the establishment of wickerwork Association, and absorbed the participation of three other large enterprises, which led more than 20,000 local farmers to become rich, with an annual turnover of more than 80 million yuan. Through brokerage practice, Chen Nailiang led the local villagers to achieve the success of "turning leisure into busy, turning waste into treasure, and turning poverty into wealth".