A common phenomenon is that we edit the information well and send it in one click. This form is not desirable, because the customers in our WeChat friends have different age groups, but their needs are different. Therefore, it is necessary to classify and group according to different customer levels in advance, and choose different objects to send commodity information in groups according to different product activities, but it may also lead to repeated sending of some information during group sending, which will cause some customers to resent and be blocked.
Second, please use soft text in advertisements, and don't go straight to the subject.
The ultimate goal of mass messaging is to stimulate potential customers. The beginning of mass sending information starts with soft text, which makes them look happy and keep reading in a happy state, so that the information sent is absorbed by customers. In fact, the subtlety of soft articles compared with hard advertisements lies in the word "soft", which pursues a silent communication effect and can perfectly combine the propaganda content with the article content.
Third, enhance feelings through group questions or funny jokes.
In addition to the mass sending of activity information, it is also essential to maintain the feelings with customers at ordinary times. Send questions to customers occasionally, make them feel that you need him, make customers feel needed, and deepen their impression on you. You can also send some interesting jokes and entertainment to stimulate chatting with customers and increase feelings. This way is also one of the ways to quickly improve the relationship with customers.
Fourth, use nicknames to refuse collective address.
If you use nicknames at the beginning of the soft text, don't collectively refer to it, such as "friends" and "everyone", which obviously makes people feel that the news is mass. Everyone wants to be special in the eyes of others. If it is obvious from the beginning that it is a mass message, customers will resist. Use nicknames to make customers feel comfortable, so that they can better digest information and absorb customers.
Fifth, choose the right time to send it in groups.
Lunch break, tea time, dinner time and weekends are all good opportunities for mass sending, so choose the rest time to send better reading. In fact, individuals still don't recommend sending messages in groups during holidays, because the holidays are the peak period for sending messages in groups, and the contents are the same, so few people really have the time and patience to read them. Therefore, the mass sending of blessing information and holiday promotion information should be chosen as far as possible two days in advance to avoid the peak and avoid the information being blocked.
Sixth, create with your heart, not copy and paste.
You know, many wonderful blessings forwarded by people will become the content of rotten streets. It is better to spend some time and thought to write a blessing group, and customers will feel it. Compared with a long list of flashy content, sincere wishes can touch people's hearts more and will become a "clean stream" in customers' WeChat.