(1) lively and interesting. Traditional business management courses are generally boring, and it is very lively and interesting to teach by simulating the actual business environment through the sand table. Most of the previous business management courses were taught by teachers, and students listened and took notes, combined with some actual business examples. In the sand table simulation teaching, students can personally simulate the operation of enterprises and experience the management process of enterprises, which is vivid and interesting.
(2) Experience actual combat. "Sandplay Simulation" course is a way for students to "learn" through "doing", and each student can experience the business operation of the enterprise in a practical way. This kind of experiential teaching can make students learn to collect information and apply it to practice in the future.
(3) Teamwork. "Sandplay Simulation" course divides students into 4-6 groups, each group represents a virtual company, and each group has 4-5 people, who hold important positions in the company (CEO, CFO, marketing director, production director, etc. ). Students should communicate and negotiate frequently when simulating the actual operation of enterprises, which can cultivate students' communication and coordination ability and learn teamwork.
(4) visible and tangible. "Sand table simulation" course shows all the operations of enterprise structure and management on the simulated sand table, so that students can experience and learn complex and abstract management theories in the most intuitive way, which can make students understand what they have learned more thoroughly and remember more deeply.
(5) think about it and do it. In the traditional teaching of enterprise management, students can only think about some ideas and ideas, and the course of "ERP sand table simulation" allows students to fully experience their own ideas and business ideas in 4-5 days of enterprise simulation operation, and see the actual effect of their business decisions, so as to give full play to students' intelligence.
(1) The overall business strategy of the enterprise. "ERP sand table simulation" course can formulate long-term, medium-term and short-term business strategies of enterprises; Evaluate the internal resources and external environment of the enterprise; Predict market trends and adjust established strategies.
(2) product R&D decision. Through the "Sand Table Simulation" course, you can make product R&D decisions, modify product R&D plans, and even interrupt project decisions.
(3) Production and operation decisions. Decide on the selection of production equipment; Equipment renewal and production line improvement decision; Production planning, production quantity scheduling, etc.
(4) Marketing and sales decisions. Make market development decisions; New product development, product mix and market positioning decision; Simulate the bidding process of enterprises in the market; Spy on the business situation of peers and seize the market; Establish and maintain market position, and make exit decision when necessary.
(5) financial decision-making. Make long-term and short-term capital demand plans for enterprises and seek sources of funds; Master the current use of funds and control the cost reasonably; Make an investment plan and evaluate the amount of accounts receivable and the payback period; Analyze the financial statements, and master the main points and data meanings of the statements; Use financial indicators for internal diagnosis to assist management decision-making; How to turn losses into profits with limited funds and create high profits; Prepare financial statements, settle investment returns and evaluate decision-making benefits.
(6) Teamwork and communication skills. Through the "sand table simulation" course, you can learn how to communicate and coordinate between departments in different positions; Cultivate the same values and business philosophy of people in different departments; Establish an organizational team oriented to the overall interests.
(a) Preparing for the implementation of the course
1. Personnel grouping
Divide students into 6-8 groups, and 6 students in each group set up a virtual company.
2. Role assignment
Each student serves as general manager, financial manager, sales manager, personnel manager, production manager and R&D manager respectively, and * * * forms 6-8 competition simulation companies and has been engaged in business activities for 4-6 years continuously.
3. Sand table teaching software
Teaching software can directly output various financial statements and calculate the operation and capital flow of enterprises at all stages.
4. Laboratory
The laboratory should be equipped with corresponding computers and other necessary equipment.
(2) Practical application process Students operate several enterprises with average performance in groups. The business premises, fixed equipment, raw materials, cash flow, accounts receivable, bank loans, wages, management fees, marketing, interest, taxes payable, etc. of the enterprise are fully displayed on the sand table, and the operation of various financial indicators is represented by mobile "chips" and props. According to the market information, the management of the company composed of students will decide their own positioning and marketing strategy, how to invest in what products, when to enter the target market, when to expand production capacity, when to raise funds and when to balance funds. Therefore, every decision made by every manager will have an impact on the overall financial situation of the enterprise.
"Sand table simulation" has a business cycle of 4-6 years, and each cycle goes through four stages:
(1) Set up a team to determine the enterprise purpose, vision, role positioning or role rotation.
(2) According to the market information and competition rules, determine the company's development strategy, formulate the business plan and production scale (involving business environment analysis, enterprise competitiveness evaluation, competitor analysis, effective resource allocation and efficient team division of labor and cooperation).
(3) simulate the production and operation of enterprises, participate in market competition, win customer orders, design and develop products, recruit personnel, organize production, and prepare regular financial statements.
(4) Settlement of operating results, preparation of financial statements, financial analysis and summary of experiences and lessons. The teacher analyzes the comments and interprets the financial points. Enterprises adjust their business policies, turn to the next step of operation and enter a new round of competition.
After 4-6 years of simulated operation, some enterprises are unable to return to heaven and go bankrupt and liquidate; Some enterprises are struggling to support, and mediocrity remains the same; Some enterprises have turned the tide and come back to life. With the same starting point and different endings, students have learned a lot of real things in simulating business operations.
1. Changed the traditional teaching mode "sand table simulation" course, integrated theory with practice, integrated role-playing with post experience, and enabled students to complete the transformation from knowledge to skills in participation and experience. This experiential teaching method is completely different from the traditional theoretical teaching and case teaching, and it is a great innovation in teaching methods.
2. Expand knowledge system and improve management skills. Traditional teaching is divided into multiple professional directions, and students can only choose one as an elective. Professional barriers restrict students' development space and way of thinking. ERP sand table simulation is an all-round display of enterprise management. Through simulation training, students can get practical training in strategic management, marketing management, production management, financial management, human resource management and information management.
3. Improve the overall quality of students. Sand table simulation, as an enterprise management simulation teaching system, can comprehensively improve students' comprehensive quality. Through sand table simulation management, students can personally feel the importance of establishing comprehensive qualities such as winning concept, overall concept and teamwork, and maintaining integrity, personality and career orientation.
4. In the process of sand table simulation, students have experienced a rising process from theory to practice and then to theory, and can fully and profoundly understand the meaning of strategic management, marketing strategy, production plan and material demand plan management, cash flow forecast and financial management, as well as the importance of comprehensive management; Learn the analysis and application of financial statements, mobilize funds, control costs and benefits, and understand the importance of liquidation plan and departmental cost control; Learn to master the best purchasing mode and reasonable inventory management of enterprises, and engage in overall production process planning and planned production capacity and flexibility coordinated with market demand and production capacity; We will build an effective market system and sales system to accurately grasp the best profit opportunities, so as to maximize the benefits.
5. Comprehensively improve students' decision-making ability, communication ability and enterprise management experience. Through the sand table simulation course, improve the decision-making ability and long-term planning ability of middle and senior managers, and further understand the influence of decision-making on enterprise management; Strengthen the communication skills between departments, enhance the communication ability with other departments, understand and learn the effect of teamwork, so as to improve students' management experience.
Sand table simulation, which is popular all over the world, has become the main course of business management training for fortune 500 enterprises. It is believed that sand table simulation will also play a great role in the teaching reform of enterprise management course in China.
Application of Sand Table Simulation in College Students' Employment and Entrepreneurship Teaching
In order to let students know the operating characteristics of actual enterprises and enrich the forms of employment education, Beijing Xinluming Management Consulting Co., Ltd., based on its long-term experience in enterprise management consulting, faced with practical problems such as college students' social practice, job hunting and career development, Zhang Ping, Yu Zizheng and other experts who have been engaged in enterprise management practice for many years have developed a series of sand tables suitable for employment guidance teaching in colleges and universities. Xinminglu tries to present a vivid and three-dimensional panorama of enterprise operation for college students through the comprehensive display of sand table simulation teaching, so that college students can deeply simulate various important functional positions of enterprises, experience the actual characteristics of enterprise work through their own operation practice, and find a suitable work direction. I look forward to sharing the research and development results of "employment and entrepreneurship series sand table" with the majority of students waiting for employment, making unremitting efforts and exploration for the continuous search for higher education mode combining theory with practice, and becoming a bridge for students to better step into enterprises and society in the future!
New Luming sand table training series for employment and entrepreneurship: understanding enterprises, learning management, the road to entrepreneurship, and marketing first.