According to Baidu Encyclopedia, the full name of IKEA is IKEA Life Plaza, which is located atNo. Changyang Road 1 18 1, third floor, Yangpu District. Adjacent to Qiqihar Road and Lanzhou Road, the transportation is convenient, and the location advantage and development prospect are superior. The full name of IKEA is IKEA, a world-renowned furniture and household goods retailer from Sweden. Harmonious product series can be described as diverse in functions and styles. Sales mainly include about 65,438+00,000 products such as chair/sofa series, office supplies, bedroom series, kitchen series, lighting series, textiles, cookware series, housing storage series and children's products series. So the difference between them lies in their different functions and business scope.
IKEA adopts the global purchasing mode, and has established 65,438+06 purchasing regions in the world, including three in Chinese mainland, namely South China, Central China and North China. The purchase volume of IKEA in China has accounted for 18% of the total, ranking first. By March 3, 2065438, IKEA had 19 retail stores in China, and the required storage capacity was expanded from 654.38+10,000 cubic meters to more than 400,000 cubic meters. China has become IKEA's largest purchasing market and one of the most important business growth spaces, and plays an important role in IKEA's global strategy.