"There are indeed some routines in the industry." A Cheng (pseudonym upon request) said. He is a "zero starting point" post-90 s, short and medium build. Even in the dog days, he meticulously tucked his shirt into his pants. This year, he transferred his intermediary business from second-hand housing to first-hand housing.
"In March (Dongguan), Da Lang Yuanda Plaza checked out. Throughout April, our customers in Shenzhen decreased sharply. Later, once the industry chaos was reported, our losses were great. " Acheng said that his confession is more of goodwill, and he is looking forward to the improvement of the industry environment: "In the big environment, some of my practices are inevitably' on the edge', but I really appreciate this industry and want to continue to do it, so I hope it will be better."
Intermediary self-exposure
More than 200 calls a day, about three or two houses.
It is no longer an "unknown" secret that every real estate agent has to obtain personal information of customers, such as name, telephone number and real estate information. We know this is a gray area, and we must do the same. When we received these calls, we started to call them one after another at 9: 00 every morning, and made more than 200 calls during our stay in Jin Jiu.
We saw in the intermediary company where A Cheng is located that everyone has a flower list, and the salesmen dial it one by one. If you are rudely rejected, make a mark and call again later; If you ask about the price and location, mark it as a key target. It's good to get three or two houses a day.
Cross-city residence: psychological warfare about "sunk cost"
What do you think of the maximum turnover rate? Of course, it is on-site viewing, especially cross-city viewing. As long as the customer is willing to go, there is a 30% to 40% chance, and then there is psychological warfare.
On one occasion, A Cheng took a client to see the house of Dongjiang House in Huizhou near Shilong, Dongguan, which cost more than 8,000 yuan per square meter. It usually takes 1.5 hours to get to work in Cheng Nan, Dongcheng. At first, I was disappointed to see the supported customers. Most people hold the psychology of "coming all the way here for nothing", and they have to toss and turn for a long time, as if the psychology book called "sunk cost". Grind it and the guests will buy it as soon as they grind their teeth.
Compared with on-site subscription, subscription is easier to arouse the sense of crisis of guests. During the opening of Huilongwan in March, the bus pulled several buses from Shenzhen. Many people frankly didn't look at the model house and the surrounding environment, and were directly scared by the atmosphere of "no room to grab". They gave the money to the intermediary to jump the queue, rushed in to choose a house, and chose it in a few seconds.
Tea fee: "Green Channel" has a price tag.
A real estate opened on September 10, and the unit price was10.5 million-10.6 million, which was sold out immediately after opening. What should I do if I really can't come up with a particularly hot offer like this? Generally, tea fees will be charged, and customers can subscribe in advance by paying 10000-20000. I want to know the specific direction, floor and house number, and then add a little money appropriately. This pricing is negotiable. There is also a "tea fee" of 50,000 to 60,000 at the peak.
"The tea fee is indeed like this, and there are related complaints." Chen Junliang, secretary-general of Dongguan Real Estate Association, said that this is prohibited by the regulations on intermediary management, but the words "tea fee" are generally not written on the books of the contracts between the two parties, and the price is raised in disguise by other means, so it is difficult to define.
Renaming fee: the increase of 50,000-60,000 yuan is not big.
There is also a way of "rushing to raise funds", which is more expensive. That is, the intermediary first decides to subscribe for a house, and then finds an interested buyer, with a minimum price increase of 50,000 to 60,000 and a maximum price increase of 100,000.
All the strict rules of housing management, once subscribed, the owner's name cannot be changed. There are policies on the top and countermeasures on the bottom. One way is to adopt the mode of "ordering". Both the original purchaser and the developer apply for cancellation, and the developer and the new purchaser re-sign the purchase contract after examination and approval. A Cheng said that a friend made a single 50,000 yuan name change, and then the house rose by 200,000 in a few months, and the owner did not feel a loss. However, renaming is risky and takes a long time. Actually, I haven't tried intermediary participation in real estate speculation.
Buyer feedback
Eat posts
In May, Miss Wang from Dongguan took a fancy to an apartment, and the intermediary promised to help bargain and finally bid 660,000 yuan. Afraid of rising house prices, she braved the heavy rain and paid a deposit of 50 thousand yuan. Later, she learned that the intermediary told the seller that the price was 650,000. She was very angry and went to the agency to complain. Finally, the intermediary promised to help her "reduce" the tax of 1 10,000 yuan, and made a deal with 650,000 yuan, paying 5,000 yuan more to the intermediary.
Down payment loan
Although down payment loans have been banned, some intermediary companies still promise to "get down payment loans". There are also intermediaries who package consumer loans with banks.
deposit
The First Court of Dongguan recently announced a case in which a citizen of Dongguan, Liang, signed a house purchase contract with an intermediary company, and handed over 20,000 yuan as sincerity money to the intermediary to ensure that he could buy his favorite house. I didn't expect to get the house I liked, but the intermediary company directly deducted 20 thousand yuan and refused to return it. After trial, the court held that there was no legal basis for the intermediary company to accept 1 ten thousand yuan, and the judgment was returned.
expert's statement
(The above answers were published on 20 17-0 1-06. Please refer to the actual situation for the current purchase policy. )
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