Mobile e-commerce platform project business plan outline template
Chapter 1: Summary of Contents
1. 1 company basic information
1.2 product introduction
1.3 Brief introduction of business model
1.4 development goals
1.5 financing methods and capital requirements
1.6 listing plan
Chapter II Company Introduction
2. 1 Company Profile
2.2 Ownership structure
2.3 Core personnel
Chapter III Industry and Market Analysis
3. 1 Macro situation
? 3. 1. 1 The new thinking of creating wealth in the future-the rise of consumption theory
? 3. 1.2 Presentation of new business model
? 3. 1.3 opportunities for the transformation of domestic and international economic development models
3.2 Industry Market Analysis
? 3.2. 1 Policy support has been continuously increased, and the e-commerce industry has ushered in a "warm wind"
? 3.2.2 The scale of netizens continues to expand, which provides a good foundation for the development of the industry.
? 3.2.3 The online shopping market maintained high growth, and the proportion of B2C continued to expand.
? 3.2.4 Online shopping is becoming popular and mobile.
? 3.2.5 Chengdu provides an ideal fertile ground for the development of e-commerce enterprises.
Chapter IV Business Model
4. 1 Overview of business model-a brand-new circular consumption economic model
4.2 Business model operating mechanism
? 4.2. 1 component
? 4.2.2 Changes in consumption value
4.3 Business model participants
4.4 Business model value
4.5 Profit model
Chapter V Competition and Strategy
5. 1 competitor analysis
5.2 Core competitiveness
5.3 Development strategy
? 5.3. 1 SWOT analysis
? 5.3.2 Overall strategic objectives
? Strategic implementation plan
Chapter VI Marketing
6. 1 brand building strategy
6.2 Channel strategy
6.3 Marketing strategy
Chapter VII Company Management
7. 1 organizational structure
7.2 Human resources strategy
Chapter VIII Financing Plan and Shareholders' Rights and Interests
8. 1 equity financing plan
8.2 Listing Plan
8.3 Capital use plan
8.4 Exit mode
Chapter IX Financial Forecast
9. 1 Basic assumptions
9.2 Revenue forecast
? 9.2. 1 service fee income forecast of newly added senior service providers
? 9.2.2 The income forecast of joining fee for new franchisees
Chapter 10 Risk and Control
10. 1 Policy change risk
Risks of poor supply chain management.
10.3 Risk of poor market development
10.4 risk of poor management
10.5 financial risk
Chapter II XI Annex
Generally speaking, the core content of a business plan is:
1, summary
It is the "phoenix head" of the whole business plan and the highest summary of the whole plan. To some extent, whether investors like your project or not depends mainly on abstraction. It can be said that without a good summary, there is no input.
2. Project introduction
This paper mainly introduces the basic situation of the project, the main facilities and equipment of the enterprise, the basic situation of production technology, productivity and productivity, as well as quality control, inventory management, after-sales service, research and development, etc.
3. Market analysis
Mainly introduce the market situation of products or services. Including the basic situation of the target market, the development trend of the future market, the market scale, the purchasing power of the target customers, etc.
4. Industry analysis
This paper mainly introduces the basic situation of the industry and industry field to which the enterprise belongs, and the position of the enterprise in the whole industry or industry. Compare and analyze with the same type of enterprises, do SWOT analysis, and show the core competitive advantage of enterprises.
5. Marketing
This paper mainly introduces the development goal, development strategy, development plan, implementation steps, formulation of overall marketing strategy and analysis of risk factors.
6. Management team
This paper mainly introduces the management concept, management structure, management mode, basic information of main managers, consulting team, personnel arrangement, salary standard and so on.
7. Financial analysis
It is mainly to estimate the operating income and cost in the next five years, and to calculate and make sales estimation table, cost estimation table, income statement, cash flow statement, break-even point, investment payback period, return on investment, etc.
8. Capital requirements
This paper mainly introduces the amount, application method and detailed use plan of the applied funds.
9. Withdraw funds
It mainly tells investors how to recover their investment, when to recover their investment, and about how much rate of return.
10, risk analysis
This paper mainly introduces all kinds of risks that this project will encounter in the future, and the concrete measures to deal with these risks.
1 1, conclusion
A summary of the whole business plan.
12, spare parts
The annex is a supplement to the main part. Due to the limitation of space, some contents are not suitable for too much description in the main body. Put these contents, or the contents that need to provide reference materials, in the appendix for investors to refer to when reading.
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