CRM is customer relationship management, which means that enterprises use CRM technology to manage the relationship with customers.
CRM customer management system is a business strategy of enterprises, which effectively organizes enterprise resources according to customer segmentation, cultivates customer-centered business behavior and implements customer-centered business processes, and improves the profitability, income and customer satisfaction of enterprises as a means.
Advantages of CRM
1. Transfer excellent experience and standardize enterprise processes.
Through CRM system, we can sort out the process of excellent sales staff managing customers, and optimize it into a system process through the system, so that everyone can master the best sales process.
Advantages of crm
2. Improve sales, project management ability and exchange rate.
Through CRM system, key management points can be set for enterprise sales management process, so that sales managers can provide relevant support in time, help sales personnel to better manage sales process, improve customer satisfaction and sales settlement rate.
3. Reduce training work.
? CRM system standardizes all the processes related to enterprise sales management. As long as new employees or employees who have changed jobs follow the system processes, they can quickly get familiar with new positions, reduce the work of enterprise training and improve the speed of employees taking up their posts.
4. Prevent mistakes.
Because the CRM system specifies the process that conforms to the characteristics of the enterprise in detail and controls the key points, it can effectively prevent the mistakes of enterprise personnel. For example, the mistake that many salespeople often make is to quote the customer before the internal cost is calculated, which can easily lead to the situation of the company's projects. Through the CRM system, you can set up the process of not quoting the internal cost without accounting, so as to prevent mistakes.
5. Accumulate customer experience in the enterprise itself.
Through the use of CRM system, you can record all the contacts and transactions between all employees of the company and customers, so that you can systematically enter the customer-related knowledge into the system, so that as long as the authorized personnel of the company enter the system, they can fully understand the customer's preferences and customer's past, so as to get started in time.
6. Create more business opportunities.
Through CRM system, it can help enterprises to analyze customer grades, use limited resources for important customers, and tap opportunities for secondary marketing or large orders. Through the data analysis of CRM system, we can help enterprises find customers' concerns and buying habits, improve our service content, enhance customer satisfaction and business opportunities for new orders.