1, the cloud ICT platform has truly realized the basic principle of consumer orientation. The core idea of 4C theory is that all behaviors of enterprises should take the needs and wishes of consumers as the starting point. As a product of this background, cloud ICT marketing still emphasizes understanding and conveying the expected satisfaction of the target market more timely and effectively than competitors. In this way, if enterprises want to grasp the market demand quickly and accurately, they must be as close to consumers as possible. This is because, on the one hand, information spread and filtered through multiple links will inevitably bring natural distortion, which is determined by perceptual selective attention, selective understanding, selective memory, selective feedback and selective acceptance; On the other hand, due to the different stakeholders in each link, information is often exaggerated or reduced for its own interests, resulting in artificial distortion of information. Cloud ICT marketing bypasses complicated intermediate links, directly faces consumers, communicates directly with consumers through various modern information dissemination tools, avoids information distortion, and accurately understands and grasps consumers' needs and desires.
2. MMS is not a short message technically, but with the support of GPRS network and WAP wireless application protocol as the carrier to transmit pictures, sounds, words and other information. MMS service can realize real-time multimedia information transmission from mobile phone end-to-end, from mobile phone terminal to Internet or from Internet to mobile phone terminal. In addition to the basic text information, it is also equipped with colorful pictures, sounds, animations, vibrations and other rich multimedia content, which is vivid and intuitive. MMS advertising is a new form of media communication, which is fashionable and novel, and has a strong sense of freshness for customers. MMS with a capacity of 300K is equivalent to 10 beautiful pictures or 150000 Chinese characters, which is incomparable to ordinary SMS with only 70 Chinese characters. However, if the edited MMS file is too large, exceeding 300KB, the sending or receiving may be unsuccessful due to the limitations of the operator and the mobile phone itself. The new direct selling advertising media makes up the blank of the traditional four major media. Multimedia Message Service (MMS) advertising is a new creative direct advertising form for consumers. Like ordinary SMS, the release time of MMS advertisement can be controlled freely, which is not affected by the traditional advertising production and release cycle. Making beautiful MMS advertisements, users will save or even forward them to related relatives and friends who need reference, which can play a long-term social benefit.