How does the visitor service center become a landmark attraction? As the "first impression area" where tourists contact their destinations, tourist service centers are playing an increasingly important role under the trend of cultural tourism integration and science and technology. Lv Wei Lv Wen believes that the tourist service center has entered an era of immersion, characteristics and refinement. In addition to reasonable functional configuration and intelligent software services, it is also necessary to convey valuable culture and ideas and become a landmark attraction of the scenic spot.
First of all, we should establish a unique recognition image. An excellent visitor center will remind visitors not only to meet the basic service and management functions, but also to establish a unique cultural identification feature from the external image, which can be unique architectural style, unique cultural communication and unique design concept. But after all, they should dig deep into and refine the local culture, and only through high-level planning and design ability can they form a unique visual image expression.
The second is to revitalize factor resources and form diversified consumption. The visitor service center is actually an invisible large-flow pool. Lv Wei Lv Wen believes that we can seize the market and tourists' needs, revitalize the essential services of scenic spots, link the surrounding industries and "tourism+"resources, introduce the participation of multiple subjects, rationally expand specialized shopping, catering and accommodation places, integrate into the "+industry" format, and become a one-stop service center to convert traffic into sales.
The third is to pay close attention to technological upgrading and provide quality services. With the development of modern information technology such as artificial intelligence, big data and 5G, it is inevitable that the visitor service center will turn to digital. The comprehensive integration of digitalization, intelligence and culture allows visitors to enjoy high-quality and high-level services. In addition, the trend of tourists' individualization is becoming more and more obvious, and modern technology represented by mobile communication is revolutionarily changing the tourism consumption mode and experience mode. Lv Wei Lv Wen believes that technology as a starting point, through software services and immersive experience, helps to establish the relationship between scenic spots and tourists.
Lv Wen, Lv Wei has "top three" qualifications in tourism planning, urban and rural planning and landscape design. At the beginning of its establishment in 2005, it put forward the concept of "creative classics, ground operation", with full business qualifications of planning, design, construction and fund, and formed a full chain business system from top-level design to investment and financing, development, construction, investment promotion, operation, training and intelligence.
Lv Wen, Lv Wei participated in the design projects of tourist service center, including the upgrading of Wugongshan tourist service center in Jiangxi, the architectural and landscape design of Taohuayuan tourist service center in Youyang, Chongqing, the revision and architectural design of Wansheng Bajiao tourist service center, the planning and design of tourist distribution center in Huashan Scenic Area, Shaanxi, the upgrading of tourist service center in Dongshan Tourist Terminal in Qinhuangdao, the overall planning and architectural design of comprehensive service center at Horgos Port in Xinjiang, and the architectural design of Fengqing Street in Xiushan Border Town, Chongqing.
Tourist-centered service, referred to as "visitor center". Usually, it refers to a place set up in a scenic spot to provide information consultation, tour arrangement, explanation, rest and other tourism services for tourists. It is an important window for scenic spots to serve tourists. Its main service targets are: individual tourists who have entered the scenic spot, individual tourists who have entered the scenic spot in advance, group tourists, travel agency personnel,. 1. The purpose of the visitor center is to "respect every guest and pay attention to every detail". All staff should serve tourists enthusiastically and actively, and strive to maintain and improve the reputation of the center. The arrival of tourists is the center.
2. The service must first achieve "five tones" and "five similarities".
Is it easy to park in the Three Gorges Visitor Center? Parking is very convenient.
1. Parking, accommodation and catering are all available around the Three Gorges Tourist Center.
2. The Three Gorges Tourist Center has two parking lots, east and west, which are charged according to the national charging standard.
3. The Three Gorges Visitor Center is only a zebra crossing from wanda plaza, so there are many commercial hotels and many exquisite homestays with different prices to choose from.
4. Surrounding food: Internet celebrities flying in the sky, Guo Chang hotpot chicken, Cui Shi barbecue, Twenty-two company barbecue ... There are many rare food shops in Yichang.
How to improve the tourist service center? As the key work and task of establishing a tourist center in 5A scenic spot, tourist service center urgently needs to improve the service environment and quality under the trend of the integration of cultural tourism in scenic spots. Wei believes that the tourist service center has entered the 4.0 era of immersion, characteristics and refinement. Based on rich experience in visitor center design and indoor display design, Wei believes that it can be considered from four dimensions: scene promotion, commercial promotion, space promotion and interactive promotion.
First, the indoor scene upgrade-cultural experience
The indoor optimization of tourist center should focus on the scene design, which is a new idea from the cultural point of view. The indoor environment should fully display the characteristics and themes of scenic spots, change from traditional viewing to experience, and create a specific scene and artistic conception that tourists can touch and experience.
The design team of Lv Wei Lv Wenguang Yingxia creatively integrated sandstone paintings, projections and small mountains into artistic landscaping in the indoor promotion scheme of Jiangxi Wugongshan Tourist Service Center, creating a hall where people walk in paintings and draw among people! Martial arts scenery brings visitors an immersive new experience.
Second, commercial promotion-optimizing the characteristic commercial format
With the development of digital technologies such as VR, AR, 5G, holography and the popularity of intelligent devices, immersive entertainment services such as night light show and holographic interactive projection have gradually penetrated into tourist attractions and cultural tourist sites, becoming a major direction for business optimization of tourist service centers. In addition, cultural and creative products have become the "standard" of commercial renewal in scenic spots, which can not only bring economic benefits to scenic spots, but also improve the overall cultural level. Service centers often set up a cultural and creative product.
The design team of Lv Wei Lv Wen Guangyingxia has planned 1 player meeting place, 4 punch-in places (Fortune Disk, Fortune Bank, Blind Box Coffee, Burning Hotel), n cultural experiences and the commercial format of Wenchuang Store in the indoor promotion scheme of Jiangxi Wugongshan Tourist Service Center.
Third, space promotion-rationally optimize the space moving line
From the point of view of improving the space of tourist service center, with the increase of the proportion of online booking and ticket sales in scenic spots, the most important thing to be optimized is to reduce the proportion of ticket sales service area and appropriately increase the experience and leisure space according to the improvement of tourist service demand. The reasonable optimization of the dynamic circuit of tourist service center can greatly enhance the experience of tourists and play a icing on the cake. Lv Wei Lv Wen believes that the dynamic optimization of tourist service centers should pay special attention to different groups of people besides functions, and distinguish ordinary tourists from VIP tourists according to actual needs.
Fourth, interactive promotion-interactive amusement project design
For a long time, tourists have been passively receiving information in service centers. With the progress of science and technology and the change of concept, the optimization of tourist center should also pay attention to the application of smart tourism, so that tourists can actively receive information and participate in interaction. On the one hand, it can stimulate the enthusiasm of tourists to visit scenic spots, on the other hand, it can also help tourists form secondary communication.
Lv Wen, Lv Wei has "top three" qualifications in tourism planning, urban and rural planning and landscape design. At the beginning of its establishment in 2005, it put forward the concept of "creative classics, ground operation", with full business qualifications of planning, design, construction and fund, and formed a full chain business system from top-level design to investment and financing, development, construction, investment promotion, operation, training and intelligence.
Lv Wen, Lv Wei participated in the upgrading and reconstruction project of tourist service center, including the upgrading and reconstruction of Wugongshan tourist service center in Jiangxi, the architectural and landscape design of Taohuayuan tourist service center in Youyang, Chongqing, the revision and architectural design of Wansheng Bajiao tourist service center, the planning and design of tourist distribution center in Huashan Scenic Area, Shaanxi, the upgrading and reconstruction of tourist service center in Dongshan Tourist Terminal in Qinhuangdao, the overall planning and architectural design of comprehensive service center at Horgos Port in Xinjiang, and the architectural design of Fengqing Street in Xiushan Border Town, Chongqing.