In fact, the trend of this industry is not difficult to guess, from the outside to the inside! Almost every country has its own specialty wine, but wine has laid a place under the competition of these wines. There are several reasons:
(1) the nature of the product itself, wine is defined as a healthy drink, and it is all natural. Tannin, resveratrol and phenolphthalein have obvious beneficial effects on human body, which have been verified by many scientists. People are willing to believe and promote! This is the root of the trend!
② In terms of publicity and promotion, both sommeliers, ordinary sommeliers and even consumers have a large number of professionals to promote this cause. Especially in foreign countries, the title of world-class wine master exceeds 300 MW, and there are countless sommeliers. In foreign industries, it is very standardized. People have accepted the life of the wine around them and accepted the recommendation of the sommelier! On the other hand, our national wine products, white wine and yellow wine popular in the south, how many kinds of professionals are there around you? The phrase "the fragrance of wine is not afraid of the depth of the alley" has been proved to be wrong in today's Internet age. Without promotion, how can products be promoted? Therefore, judging from the development trend of foreign wine, wine is bound to make great achievements!
(3) The acceptability and degree of consumers, the society is not developing and progressing, and the people's living standards are definitely improving step by step. The high consumption of wine abroad is closely related to the salary level and living standard. China has a lot of room for improvement in this respect. For example, in Qingdao, China, the salary level of ordinary people is around 3,000. Apart from all kinds of expenses, you will never think of buying a bottle of red wine for 200 yuan, but it is in China and Shanghai. The salary of 8000 yuan is not good either, but 200 yuan for a bottle of red wine doesn't matter to you. This is also our magic capital Shanghai, where the development of wine consumption is particularly mature. The headquarters of the world's top 500 liquor companies are all there, and the wages are high, so naturally other foundations will be high!
From the above simple reasons, it is not difficult to see how the future trend will go! So you have to strengthen this confidence!
The core of wine management:
When we were in high school politics, we said that to develop socialist China with characteristics,
Make a development plan! The commercial core of wine is the same. We can't copy foreign business development, but define your business core according to your country and region, even your county or your neighborhood. Then my suggestion is this: if you are in a quasi-second-tier city, such as Qingdao, I said, choose a region and pay attention to publicity, training and management. This area should have enough population density and low mobility as a test field to verify whether your company's propaganda means can satisfy consumers' tastes, but this is only the appearance, and the core is the product: you should locate the product and buy it at will. If you focus on social relations, then the design, quality and taste of wine. It is necessary to develop in this direction. This is not an era of grasping the beard and eyebrows. Positioning the core is a cliche, but it is precisely the key to your success. Think about your product, think carefully!
Business philosophy of wine products
Is it worth entering this market?
In fact, your two questions have given you the answers you want in the answers above! Needless to say
Future sales ideas of wine;
Let me give you some inspiration. The pattern analysis upstairs was done a few years ago, and it is out of date at present. OTO is a life-saving medicine for offline companies, but not every company can operate it! If you study it carefully, you will find out (you can Baidu yourself what OTO is). I only have one idea about the future sales of wine, either the head or the tail. What is a head? Is the source of goods, I am a domestic first-class agent, others are 1 dealers, products are sold to the most people at the lowest price, reducing intermediate links and allowing consumers to see products intuitively; What is a tail? Consumers are tails. (1) Based on consumers' purchasing situation, directly make their own stores, directly face consumers, point to point, and slowly lay out from one store to another, and finally form a joint force! Take B2C e-commerce as the core, operate and promote your own products, and finally reach the offline market!
The above is my answer to your question, purely by hand. If you think it makes sense, please adopt it. I wish you further development in the wine industry, and I hope you can bring more wine to consumers in China! Hey, wine, hey, life. May your wine bring a beautiful day to life!