Guest host: Jason, founder of Gecko Good Car Owner.
Dialogue guests (in no particular order):
Song Li, General Manager of A, B and D Passenger Cars Division.
Zhao, CEO of Benben Auto Parts
Li Guangming, co-founder of Haomeite Select Auto Parts Chain
Dai Qiwei, Director of After-sales Business Operation of Great Wall
General Manager of Liu Autobot (Beijing) Technology Co., Ltd.
Yang Wenshuai, Vice President of Youpeilian/Co-founder of Youpeibang
Zhang is the founder of this courier company.
Moderator Jason: After experiencing the epidemic, the supply chain platforms of auto parts are exploring new directions. Some of them have laid out the Southeast Asian market, some have expanded to the whole world, and some have fallen into repair shops. Excuse me, Mr. Li, what is the expansion direction of the company?
Li Guangming: The epidemic has been going on for three years. Everyone is holding a wait-and-see attitude towards joining, and it will definitely get better this year. These three years are mainly about practicing internal strength. Personally, I think the present era has reached the era of "selecting products", choosing SKU, franchisees, teams and stores. For products, we mainly make efforts in the county towns of the fifth and sixth lines in China.
▍ Li Guangming, co-founder of Haomeite Select Auto Parts Chain Store.
Host Jason: It is reported that Yang Zong has made some moves now and has been buying in buy buy. What are the development highlights after owning an excellent car with its own brand?
Yang Wenshuai: Youpeilian is mainly a direct store, and the discounts of major brands are among the best in the country. Now it is the fourth largest OEM investment project in China. The acquisition and merger of other projects in the later period will be carried out by Youpeilian, including the expansion and later operation of direct stores. Due to the low threshold of auto parts industry, we don't have enough time to train qualified store managers, so we need auto parts people to build a valuable platform together. As a result, Shanghai Youpeibang Company was established. The initial intention is to build our own valuable platform, contribute to the industry and achieve our things. We can't do it ourselves. We need to choose thousands of like-minded friends from hundreds of thousands of auto parts stores instead of looking for investors all over the country. In the future, Shanghai Youpeibang Company will be enjoyed by many brands.
▍ Vice President of Youpeilian/Co-founder of Youpeibang Yang Wenshuai
Host Jason: A, B, C and D used to be the supply chain platform mainly based on tires in the industry. What is the relationship between the main business and tires at present?
Song Li: There are 10000 tire manufacturers and 17000 shops on platforms A, B, C and D. Now there are not only tire suppliers, but also many parts suppliers gathered on the platform. The online integrated supply chain of A, B, C and D was initially completed a year ago, but the layout of the supply chain was only completed online, which could not meet the real demand of the market. We also need access services, so in 2022, we opened up the online and offline supply chain, forming the integration of online and offline, which not only satisfied the complete categories, but also met the last mile of opening a store.
In terms of tires, we put the oil-electric wheels and integrated components on the platform of the store through integrated supply and self-operated tire brands. In the future, A, B, C and D can sell goods without equipment, and the investment of 200,000 can do millions of businesses. Next, the focus of A, B, C and D passenger cars will be the integration of online and offline development based on auto parts.
Host Jason: My previous main business was tires. What is the intersection between tire shop and wearing parts audience? How do the two customer groups A, B, C and D weigh? In what capacity?
Song Li: Party A, Party B, Party C and Party D make an overall export plan instead of selling a certain kind of products. With the change of environment and market terminal services, it is gradually found that the road of development has become narrower and narrower. Now everyone tends to integrate together and solve all the needs of car owners with one phone call.
▍ Song Li, General Manager of Party A, Party B and Party D's Bus Division.
Host Jason: Now new energy has become a focus topic. What is the current positioning of Express Group, Mr. Zhang, and how to face the crisis brought by new energy to lubricants?
Zhang: We are newcomers in this industry. We started out as a platform for auto parts based on lubricating oil. The market is changing rapidly and the Internet is very developed. An enterprise in the industry does not take "what do you do" as the starting point, but needs to think about what kind of platform customers need. After the establishment of express delivery group, it provides one-stop service, and the lubricating oil only accounts for 1/3. At present, our batteries are all ready. In 2023, we will show the new energy accessories to the market.
All the goals of the express train group are downward. The most valuable thing in the aftermarket is to send the accessories to the owner one by one every day. If the grass-roots personnel are not satisfied, the direction may be biased. The future development direction of express delivery group is to constantly empower stores and help them become leaders in the local market.
Zhang, founder of Express Group
Host Jason: Excuse me, Mr. Dai, what do you think of the direction of "OEM second brand"? Do you think OEM is more suitable for independent 4S shop system or automobile aftermarket, which is better?
Dai Qiwei: Personally, I think now is the best time for brand development. Three years after the epidemic, the whole market gradually picked up. In the automobile aftermarket, the sales output value of all-brand 4S stores accounts for about 45% of the total market share, and the automobile aftermarket still has great potential. In 2023, we will, as always, join hands with the leading enterprises in the industry to integrate the supply and demand resources in the automotive aftermarket, take "serving users" as our responsibility, adhere to the ecological innovation and development of supply and demand, improve the comprehensive service platform integrating the supply chain value system, intelligent trading and professional service network, and practice the after-sales service concept of the Great Wall: "Where the owners of the Great Wall are, our services will go".
Whether it is the first market or the second market, the focus is on the needs of users. Enterprises need to form their own brand strength through product strength and service strength. What we have to do is to arrange and combine the different needs of users to meet the multi-dimensional needs of users in the whole life cycle of vehicles.
Director of after-sales business operations of Great Wall Dai Qiwei
Host Jason: The epidemic has brought many bottlenecks. Excuse me, Zhao Zong, do you have any good suggestions and opinions for enterprises to break through the single dealer model?
Zhao: Benben Auto Parts is a local luxury car alliance in Guangdong. After several years of popularity, it also faces the bottleneck of after-sales and charging, especially in mid-to high-end models. The actual cardinal number is relatively small. Fully liberalized in 2023, personally, the first thing to look at is the degree of industry recovery; Secondly, the data of the platform is huge, and the daily online refresh ratio is in the scale of two or three million. From the historical response, the platform should provide better services based on digitalization; Finally, based on the data of our platform, we hope to cooperate with other platforms, businesses and upstream factories.
▍⑧⑧zhao· Mingjun, CEO of Auto Parts Company.
Host Jason: Autobots are more expanding from North China to the whole country. Will Mr. Liu please talk about the development direction in the later period? Will you get involved in the field of wearing parts?
Liu: We have been doing this business for more than 20 years, and we started on 20 16. Due to the epidemic situation and other reasons, we also encountered the bottleneck period of development in 20021and 2022. In the second half of 2022, we set up an office in South China and sent colleagues to South China for deep cultivation. After that, we will continue to expand in depth for different regions of the country. In fact, since 20021,we have sent some employees to open stores in Shandong and Tianjin, looking for more opportunities to cooperate with consumables enterprises.
General Manager of Liu Autobot (Beijing) Technology Co., Ltd.
Host Jason: Since the announcement of the epidemic, all parties have taken action. Finally, in a word, what kind of partner is our company looking for?
Zhang: I appeal to my colleagues in the auto parts industry in China. I'm afraid the opportunity to choose a transformation strategy is only once in a lifetime. If you want to transform, welcome to visit Express Group.
Yang Wenshuai: If someone plays Tik Tok and wants to know the optimal state model, please pay attention to the optimal state.
Liu: I hope to cooperate with more data sources in depth and provide resources for weak links.
Dai Qiwei: I hope to meet more colleagues in 2023.
Li Guangming: Those who want to win the future can join Haomeite and have a better future.
Zhao: In 2023, we will first establish an internal team and then cooperate with more customers.
Song Li: Party A, Party B and Party D have been insisting on United World Store since they registered their brands, and business is no longer difficult. Today, we are based in the field of wearing parts, and hope to make auto parts together in 2023. Whether suppliers, distributors or technology providers can cooperate with us.
Jason: Holding an order is the most direct and can bring the best purchase. We are committed to helping repair shops, users and insurance companies increase their income by 30% to 50%, or bring orders directly. Therefore, the good owner of gecko hopes that the partners of repair shops around the country will take us as the starting point and jointly achieve better profits.
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This article comes from the author's auto parts circle and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.