1, the design orientation of the cover
To establish a periodical, the first thing to consider is positioning and accurate positioning, in order to obtain the market. The positioning we usually consider generally refers to content positioning, price positioning and target reader positioning, while ignoring the positioning of the cover. The cover serves the content and must be closely related to the content to play its role. Therefore, the cover design itself should also have a clear positioning. The most important point in the orientation of periodical cover design is to consider the needs of different readers. There are various periodicals on the market at present. If we can't attract readers' attention in cover design, it will undoubtedly reduce our competitiveness. Cover design should fully consider the characteristics of readers' occupation, age and educational level. The cover pictures of children's publications should be concrete, true and vivid, especially informative and interesting, and the colors should be bright, lively and lively; For young and middle-aged and old people's publications, the picture turns from concrete to abstract, and tends to be serious, simple and generous. The saturation of color should be reduced. Saturation refers to the purity of color and is one of the constituent elements of color. The higher the purity, the brighter the color, otherwise it is dim and tends to be harmonious.
2. Integrity and variability of cover design.
The cover design of sci-tech periodicals is generally continuous. Taking Food and Health magazine as an example, when designing the cover, we mainly consider the name of the magazine and the pattern decoration corresponding to the name, as well as the year, month and number of issues. Whether biweekly or monthly, bimonthly or quarterly, there is a certain timeliness, which determines the continuity and unity of publications.
3. Font design of the cover
The words on the cover of sci-tech periodicals are mainly for readability and decoration to attract readers' attention, but this is not enough. It also gives people an artistic enjoyment and makes people interested in reading. The words on the cover are not only the carrier of language meaning, but also the embodiment of abstract graphic symbols. It is a combination of points, lines and surfaces. If a word can be regarded as a point, then a line of words is a line, and several lines form a surface. Usually, the cover picture should be selected according to the text, and the pictures with different contents should be matched with different fonts to realize the harmony and unity of cover design. First, choose the appropriate font, and then edit and design the stroke points, horizontal, vertical and vertical of the word as needed, or add some symbols and graphics to the word to make the word graphical and creative, and increase the reader's memory of the word. Secondly, the change of characters is also reflected in the comparison of font size, thickness and hardness.
4, the picture selection of the cover
The first thing that comes into view of a periodical is the cover picture, which has stronger visual impact than words and gives people a more direct feeling, so the choice of the picture determines the success or failure of the cover design to a certain extent. The pictures are rich and colorful, and the most common ones are people, animals, plants, food, natural scenery and so on. Pictures occupy a large area in the whole cover and become the visual center, so the choice of pictures is particularly important. General fashion magazines, the contents of which are mainly clothing, beauty, beauty and current fashion trends, usually choose people as their covers; Food healthy life magazines, with certain knowledge, often choose health-related pictures such as food, scenery and life; Photographic art magazines choose excellent photographic works and artistic works, and their standard is artistic value. Therefore, the pictures of periodicals must be selected according to the content. After determining the picture type, the next step is to consider the style of the picture. The so-called style is the expression of the picture, which can be realistic photographs, hand-painted illustrations or vector pictures. Different types of pictures give people different visual effects.
V. Design of pictures and words
The cover of sci-tech periodicals is mainly composed of pictures and words, which interact and influence each other. The picture is to set off the text, and the text plays a decorative role in the picture. When designing the cover, we should grasp the relationship between graphics and text, so that graphics and text can be harmonious and unified, and complement each other. The title of a publication is usually at the top of the publication, which is eye-catching and conforms to people's reading habits. In this case, you need to leave a certain space at the top of the picture so that the title can be clear and obvious. Therefore, when choosing pictures, we should choose the appropriate composition or do some processing on the pictures to make the masthead text have a certain space. The main purpose of the cover should be typesetting according to the composition of the picture. For example, the composition of the picture is at the bottom left, so the text should be placed at the top right to make the picture look balanced and highlight the text.