20 17 Business Activity Plan I. Introduction to the Project:
? XX car networking? It is a car website in the form of B2c e-commerce. With the maturity of internet broadband and technology application, it can be predicted that e-commerce will become the mainstream of internet popularization and application, which will certainly affect the life and economic behavior of thousands of households and increasingly become an important form of social business activities.
Looking at the domestic Internet car websites, China Auto Network, Pacific Auto Network, China Auto Network and the three major portals are the main distribution centers of B2C e-commerce car networks, accounting for most of the online car commerce. In addition, there are hundreds of small B2C car websites in China, which are limited in scale and capacity, slow in development and difficult to maintain the status quo, and are brutally competing for the few remaining shares.
What's more, many people who have rich resources and information and want to conduct automobile online business through the Internet are struggling to find the threshold to enter B2C e-commerce, or are worried about the bubble economy of the Internet. However, when consumers browse and buy online, they find that there are still too few data introductions of many online related automobile models (many only provide news of the automobile industry), and they can't find the model parameters or dealer introductions they want to know in time.
The so-called special service of the website. ? XX car networking? The emergence of "Internet" aims to change the situation that featured services are difficult and develop featured website columns. Attract the attention of car enthusiasts and car dealers through special columns. Avoid the edge of other automobile websites, form their own brand and service barriers, improve access difficulty, maintain existing advantages and ensure stable performance.
Second, the industry status analysis and market demand forecast:
New concept auto service co., ltd? XX car networking? The website was established on February 28th, 2002. First, let's analyze this website.
XX Auto Network Introduction: We have 4 years of rich experience in the field of large-scale auto websites, and are committed to establishing the largest and most professional auto website in China and even XX Province. Provide professional services covering more than 2,500 cities across the country for settled businesses.
XX automobile network service: a fully functional and informative automobile business platform; Enterprise online sales system; Open remote customer management and personal website procurement and sales system; Powerful search engine support.
Investment scope of XX Auto Network: website advertising, car dealers entering, consumer team purchasing, auto parts purchasing platform, honest members, enterprise website construction, server leasing, domain name registration and other services.
The development idea of XX automobile network originated when Wang left my8848 to cooperate with Xidan Shopping Mall to develop igo5. In a word, it can be summarized as: using its own platform advantages, attracting merchants to stay for online sales (whether merchants have websites or not), enriching their information resources and achieving a win-win situation. This is the so-called commercial street model.
Let's analyze the profitability of the XX car networking model. First of all, the advertising revenue of major manufacturers' websites is estimated to be about 20,000 yuan per month, which has more potential business and will become one of the important profit sources of XX automobile network. Secondly, the brand operating income, XX car network, if properly operated, will become another iconic brand in the car website, and its operation and promotion model will become a new model with great brand value.
Thirdly, the service income of merchants, including the entry of merchants, the membership fee of auto parts procurement platform, the organization of car group purchase, the development of car consultation service and so on. It can be seen that the automobile website has unlimited business opportunities, pays attention to innovation and is good at capturing market gaps and new trends. The sooner they step in, the greater the profit.
To sum up, the advantages of XX car network are: strong brand, experience, technology and resources, strong promotion of new products, short, flat and fast, suitable for large businesses and high-demand goods sales. XX Auto Network also has some shortcomings, which need to be improved: companies or enterprises that already have websites must abandon their existing websites if they join XX Auto Network.
The membership fee of auto parts purchasing platform is not low, which will keep many individuals or small businesses out of the door; The horizontal competition of various businesses is not protected, which is easy to cause vicious competition; XX Auto Network is full of ambitions, and it is determined to snare all small and medium-sized car websites and businesses, which has the potential to unify the rivers and mountains. As we all know, industry monopoly and excessive concentration are harmful to all kinds of small and medium-sized enterprises. Retail investors? This is a signal of danger, so we must build a dike.
China automobile consumption market and its characteristics
With the promotion of China's reform and opening up and the rapid economic growth for more than 20 years, the income of China residents has increased substantially. The per capita net income of rural families reached 2366.4 yuan per year from 200/kloc-0, which was four times higher than that of 1978, with an average annual increase of 7.28%. The per capita disposable income of urban households is 200 1 year, reaching 6859.6 yuan, which is 3. 16 times higher than that of 1978, with an average annual growth rate of 6.4%. The income of residents in big cities is growing faster. The part of urban residents' consumption expenditure used for food and clothing is decreasing year by year, while the part used for medical care, transportation, communication, entertainment, education, cultural services and residence is increasing year by year.
The savings of urban and rural residents reached 7,376.24 billion yuan at the end of 200 1, and now it has exceeded 8 trillion yuan, and the annual growth rate of savings is constantly improving. China has developed into an automobile consumption market with great potential. It is estimated that there are currently 7 million families in China who can afford to buy cars, and the number will reach 42 million in 2005. By 20 10, China may become the third largest automobile market in the world, only next to the United States and Japan.
Judging from the actual purchase of cars, cars are a kind of high-grade durable consumer goods with the lowest family ownership rate in China. With the continuous improvement of residents' income level and the introduction of the government's policy of encouraging cars to enter residents' families, especially in May 20001year, the price control of production enterprises was relaxed, and various unreasonable expenses that restricted demand were gradually cancelled, and auto loans were being accepted by more and more people. Cars are rapidly entering ordinary families and are beginning to replace household appliances as a new generation of leading consumer goods.
According to the statistics of China National Bureau of Statistics, in 2002, 1? In July, the retail sales of wholesale and retail vehicles above designated size was 410.94 billion yuan, up 45.4% year-on-year. Among them, the sales in July reached 76 1 100 million yuan, up 75.3% year-on-year, making it the fastest growing commodity among all kinds of commodities. Due to the car buying boom, some cars are out of stock, and some brands have to book in advance, which leads to the current market sales situation.
Now, before buying a car, more than 50% consumers will choose to know the performance, technical parameters, price and dealer details of the car through online media. In this way, the automobile professional website has become their first choice.
Third, the feasibility analysis
Features of columns: According to the long-term follow-up analysis of visitors by XX Auto Network, which columns are popular and independently developed by us? Driver simulation test system, new car price inquiry system, vehicle type inquiry system, used car trading system? And the auto parts purchasing platform. In particular, the driver simulation test system was first launched in the automobile network, which was greatly welcomed by netizens and became the object of imitation by many automobile websites.
The purpose and realization of visitors:? XX car networking? Is a platform to contact online consumers and manufacturers, can visitors access it through it? XX car networking? Understand the products and prices of various franchisees and enterprises. For products that need to be understood or purchased in detail, click to enter the release page of manufacturers and enterprises to operate. Large-scale professional automobile websites become? Me? The first choice when buying a car.
Four. Contents and functions of the project
1, website overview:
? XX car networking? The website is a B2C e-commerce car website, and the core of the website is still the classified display, introduction, dealers and comments of various models. When introducing the main parameters of each model on the website, the exclusive dealer of the model will be indicated. Click on the dealer to view the details of the dealer.
? XX car networking? Another important content of the website is the auto parts purchasing platform, including trade opportunities, product display, enterprise directory, talent recruitment, industry news and auto parts purchasing platform. Based on information service, establish a perfect and user-oriented online trading system. Build online trading platform, information publishing platform, working platform and automatic website building platform.
It is helpful for auto parts manufacturers or traders to accurately grasp the market pulse, contact more customers quickly, simplify the transaction process, improve the transaction speed and reduce the transaction cost. At present, the auto parts purchasing platform has more than 1300 auto parts companies' websites and product information, and receives 2000 consultations and contacts from auto parts customers in more than 100 countries around the world every day. With excellent service, unique service system and network technology, we will provide the best online business solutions for auto parts enterprises.
2, column layout:
Home page: navigation of each column, graphic display of key recommended products, popular search words, on-site search, display of featured products, investment channels, large-scale advertisements, etc.
Weekly: once a week, focus on promoting the products of one or more manufacturers and enterprises, or carry out theme promotion activities closely related to current politics and life themes; Users who subscribe to e-magazines can receive weekly magazines regularly.
Investment promotion: In the initial stage of website promotion, the investment promotion column focuses on the characteristics and benefits of XX automobile network, publicizes the concept of online chain sales, encourages new businesses to join, and provides contact information for investment promotion.
Visitors can register as ordinary members of the website, comment, vote and put forward opinions or questions about the displayed goods.
Fill the gap in the network industry, and the brand value is huge; Build an online sales platform for customers.
At present, XX Auto Network has launched the prices and detailed parameters of more than 400 models, which can meet the needs of visitors to watch online. In July 2003, XX Auto Network released a new auto price inquiry system, which was widely used by users after being released online, making the website famous again. Anhui automobile network, etc. In June, 2003, 5438+February, a brand-new driver online simulation test system was launched, which was well received by netizens. In May 2004, the website was revised twice, some columns were integrated, the previous information platform column was deleted, and the second-hand car trading column and the auto parts procurement platform column which were launched in August 2004 were added. The tomorrow of XX Auto Network will be a bright future!
20 17 Business Activity Scheme II XX Mobile Phone Xuzhou * * College Promotion Activities
I. Background
XX mobile phone has been sold in Xuzhou market for more than two years. In the past two years, XX mobile phone has never been in a leading position in Xuzhou market. The awareness of XX mobile phone brand in Xuzhou market is not very high. Students are one of the important consumer groups in the current mobile phone market. On the occasion of the entrance of XX freshmen, this activity for more than 4,000 freshmen and nearly 10,000 sophomores and juniors can promote brands and cultivate consumer groups.
Second, the purpose of the activity
Promote XX mobile phone brand and cultivate consumer groups.
Third, the theme
Thousands of entertainment, one step in place-XX mobile phone.
20XX September 6 to September 7
5. East Gate of Xuzhou University
Activity flow of intransitive verbs
1, required materials:
This activity needs four people.
Conductor: * (activity arrangement and questionnaire survey)
Deputy conductor: XX (introducing brands and machine functions on site)
Staff: two people (handing out posters)
3, 6 and 7 September
From 8: 00 to 8: 30, set up tents, booths, model machines, etc.
8: 30 12: 30, send out a single page and introduce it on the spot.
12: 30? 1 point rotation for dinner
1? Send a single page and introduction at 6 o'clock on the spot.
The questionnaire survey was intermittent.
Seven. budget
Banner production fee 50 yuan
Inkjet production fee 50 yuan
Urban management fee 50 yuan includes hanging banners.
Copying fee 10 yuan.
Total 160 yuan
20 17 Business Activity Plan III Activity Time: 65438+February 2 1? 65438+February 25th
Theme: Merry Christmas (Christmas Eve)
Activity Description: Every year, 65438+February 25th is the day when Christians commemorate the birth of Jesus, which is called Christmas. It is the biggest festival in western countries, and can be compared with the New Year, similar to the Spring Festival in China. In order to improve the local influence of shopping malls, increase turnover, enhance the interactivity and entertainment of publicity activities and attract consumers.
First, create a Christmas atmosphere.
1, the square in front of the door can be set with such a scene modeling: a Christmas tree about 5 meters high stands at the entrance of the shopping mall, and various decorations are hung on the Christmas tree, which is equipped with decorative colored lights. Decorations around the Christmas tree (deer sleigh Santa Claus, etc.). ) are lively and interesting. Add posters and spray-painted banners to create a Christmas theme atmosphere. Note: Music is indispensable, which adds movement to the whole scene and can play some classic songs.
2. Shop assistants, cashiers and mall workers all wear red Christmas hats to set off the festive atmosphere and stimulate customers' consumption.
3. Set aside a Christmas merchandise area inside the shopping mall to display all kinds of Christmas gifts with colored lights and decorations. And add posters and music to render the Christmas atmosphere, thus turning the shopping mall into a paradise for Christmas parties.
4. Arrange a staff member to play Santa Claus at the gate of the shopping mall and distribute some small Christmas gifts to consumers.
Second, the store's internal promotion activities (according to the store's own situation, choose as appropriate)
1, shopping gloves, a series of big surprises. When shopping at the mall for over X yuan, you will be given a pair of gloves (gloves are worth about 5- 10 yuan) with a lottery ticket hidden in them.
Activity Description: Gloves are also indispensable cold-proof articles for people. It is more practical for customers to give gloves when shopping. Hiding lottery tickets in gloves is a novel way to promote sales, which is similar to western children getting presents with stockings at Christmas. As a gift, gloves can be gloves with the same price, different styles and different colors. After selecting a pair of gloves, customers can no longer choose to change them. The size of the lottery ticket should not be too big, and it should be hidden in gloves and not fall out. Note: Shopping gifts can also be some fashionable desk calendars, Christmas gifts, amulets (Christmas Eve gifts are amulets) and so on.
2. Christmas cake
Customize a Christmas cake with a diameter of several meters. What does it say? Merry Christmas? A few words, and filled with candles, at eight o'clock in the evening, everyone made a wish together, and then blew out the candles together. The whole scene is decorated with Christmas trees and colored lights. Music is used to create an atmosphere. Customers who spend more than RMB in shopping at the mall from 6: 00 pm to 8: 00 pm on the 25th will be given a piece of cake with the shopping receipt until the end of shopping.
Activity description: In foreign countries, people often use delicious Christmas cakes to add color to Christmas. People often make Christmas cakes novel and beautiful. Is there cream or jam on it? Merry Christmas? This sentence is surrounded by special Christmas candles. The shape of the candle is very small, only three or four inches long, but the materials are exquisite and colorful, and some of them are made into spirals. After lighting it, the host blows it out and everyone shares the cake. People sometimes put three beans in the cake to represent the three sages in the Bible story. Whoever eats the beans is the winner. Three kings? This is very interesting.
Operation instructions: you can set aside a special area in the central hall to place cakes, and pay attention to maintaining order at the scene so as not to block the passenger flow; The cake can be made as big as possible, or it can be divided into several big cakes, ready to cut the cake. At 8 o'clock on Christmas Eve, customers will receive cakes with shopping receipts within the specified time. At the same time, prepare articles for holding cakes, such as plastic plates and forks, and place trash cans to prevent customers from littering and damaging the environment.
3. Shopping and smashing Christmas golden eggs
Anyone who spends more than X yuan in shopping at the mall will have the opportunity to smash Christmas golden eggs for free.
Operate guidebook: Put the lottery tickets of different gifts into the golden eggs prepared in advance, and the prizes to be given are to be determined.
4, shopping to send free meal coupons
Redemption place: If the shopping mall at the main service desk spends over RMB X, you can get a free coupon for RMB X Food World, and if it spends over RMB X, you can get two coupons, limited to a single receipt, which cannot be accumulated.
Explanation: for young customers and children, Christmas is always inevitable, and Christmas in the food industry is more like Christmas.
5. Christmas turkey dinner
As a grand celebration festival, Christmas cannot be without food. In foreign countries, Christmas turkey dinner is a typical main course, but domestic customers don't know much about turkey. Making and selling turkey on the spot will definitely arouse customers' curiosity and desire to buy.
Description: Picture posters can be used on the spot to explain the origin, nutritional characteristics and production methods of turkey, and emphasize that this is an indispensable staple food in western Christmas, and the supply of turkey must be sufficient.
6. Other promotional activities
Christmas clothing sale: Christmas limited time sale of leisure clothing, suits, windbreakers, down jackets, thermal underwear and so on. Winter: You can set up a Christmas crazy buying area, which can be divided into one yuan buying area, five yuan buying area and ten yuan buying area. The goods snapped up are small commodities, such as Christmas gifts, socks, gloves, towels, chocolates, biscuits and so on.
Christmas Toy Festival: Toys are always one of the most attractive commodities for young consumers, especially children. Displaying and selling different kinds and styles of toys will be of great help to promote Christmas sales.
Third, outdoor activities in shopping malls.
In order to match the joyful atmosphere of Christmas, a small stage was set up at the entrance of the shopping mall, and two themed performances were held on Christmas Day to attract consumers to go shopping.
Performance time: 2 pm for the first performance and 8 pm for the second performance.
Performance content: Christmas song and dance performance, quiz, Christmas theme model catwalk, etc.
Fourth, special planning? public benefit activities
Every year on Christmas Eve, do you think of the little match girl and kind grandmother? In fact, there are still children in our city who need our attention. Extend your warm hand, give your love, and let's light them up together? Matches of hope? . You just need to put the shopping receipt in the donation box:
1, we will donate 1% of the customer's voting amount to these children as charity.
2. Collect ten charity lovers, and on Christmas Day, dress up as Santa Claus to visit the children in orphanages and welfare homes in the city, send gifts to the children and have fun with them. Gift setting: winter clothes, hats and socks and other warm-keeping products, toys, food, etc.
Operating instructions: Invite relevant media to report this activity, and invite notaries to notarize this activity. This public relations activity will help guide the public to care for and care for these vulnerable groups, advocate public welfare love, and also help to enhance the visibility and reputation of businesses.
I recommend it carefully.