1, blog promotion
Blog promotion is a method to promote websites online by using blogs as a form of network application.
Blogs are generally divided into independent blogs, third-party blogs and industry blogs. Independent blogs, like those outside the circle, need independent domain names and space, a form of independent operation; Third-party blogs are additional services provided by large portals, such as Sina blog, Baidu space, Netease blog, Tencent space and so on. Industry blog is a blog service provided by industry portals, such as blogs of some financial portals.
2. Forum promotion
Forum promotion, that is, all kinds of network promotion website activities carried out by forum as the carrier. Forum promotion must first be familiar with the use of the forum. At present, the mainstream open source program in the forum is Discuz! And PHPwind, the market share of these two programs is above 80%, so if you are familiar with the use of these two forum programs, you can basically be familiar with the use of most forums. When the forum is very familiar, we basically find out some common methods to promote the website on the internet, such as private messages from friends, space messages, posting to invite friends to participate, bonus points for posts, comments on posts, forum activities and so on.
3. Weibo promotion
4. Online promotion
Network Digest provides the service of collecting, classifying, sorting and sharing Internet information resources. Mainly used to store websites and related information lists, such as Baidu search, QQ bookmarks, Sina favorites, etc. Some subscribers can also fall into this category, such as shrimping, Google subscribers, QQ subscribers and so on. According to the author's analysis, the number of visits brought by this network promotion website is average, but from the perspective of seo, it is of great help to the optimization of the website.
5. Popularization of classified information
Use the classified information publishing platform to publicize products in large quantities. Well-known classified information includes: 58 cities, people, markets, etc. The daily visits of these classified information platforms are amazing. According to incomplete statistics, these classified information platforms have almost 200 million visits every day. It is a publishing platform for information and commodities, which gathers a large number of prospective customers and is also a treasure that businesses can't miss. Mainly suitable for e-commerce companies to promote products.
6、SEO
SEO, that is, search engine optimization. It is mainly a method to get a lot of traffic by making the target keywords related to the homepage of search engines. The biggest disadvantage of this method is that it takes a period of time, usually 1-3 months, and then it is enough to maintain the keyword ranking regularly. It belongs to the promotion mode of one-time investment and lifelong benefit.
7. Word of mouth promotion
8. Video promotion
Video promotion is mainly to skillfully integrate their own products into the video, and promote it through the spread of the video, which is divided into hard advertisements and soft advertisements. Naked corporate propaganda film This is a hard advertisement; Some advertisements interspersed in entertainment videos belong to soft advertisements.
9, database promotion
Database promotion means that enterprises collect and accumulate member information, and then use e-mail, short messages, telephone calls, letters and other ways to dig deep into customers and maintain relationships. Compared with other promotion methods, this promotion method is more accurate. The member information collected by general enterprises is based on the database of their own websites. These customers are mainly potential customers and direct consumers. The method of transforming potential customers into direct consumers through database promotion allows direct consumers to make two or even more purchases. At this point, the website "with photos" that makes Taobao photo albums is doing very well. As a Taobao seller, I can receive at least one email every week and their short message promotion activities every month. There are many such things, such as customers, places to go and so on. , all of which are promoted by using the database.
10, bidding
A kind of network promotion website that obtains search engine ranking by purchasing keywords generally follows the rule that the highest bidder ranks first. This method of promoting websites on the Internet requires a certain amount of liquidity and continuous circulating investment. Once the investment stops, the income will be reduced accordingly.