Artist public relations, that is, artist public relations, is a kind of social relationship between social organizations and the part of the public that constitutes their living environment and affects their survival and development. It is a science. In order to achieve a specific goal, an organization establishes good relations between employees inside and outside the organization and between organizations.
According to Edward bernays's definition, public relations is a management function, and policies and procedures are formulated to gain public understanding and acceptance. It is a conscious management activity. The establishment of good public-private relations in an organization needs the planning of good public-private relations activities to implement and realize.
The Ministry of Labor and Social Security defines the public relations profession as a person who specializes in organizing public information dissemination, relationship coordination, image affairs investigation, consultation, planning and implementation.
Extended data
Strategy:
1, press release/soft article release: implement online public relations by sending news on the organization's own website, influential portal websites or combining traditional media. When releasing news through traditional media, we should pay more attention to establishing friendly relations with journalists. The principle is honesty, which becomes an effective source of information that journalists can rely on, because it is easier for journalists to find out whether the information published by organizations is true or not by using the Internet.
2. Forum marketing: Forum is a widely used information exchange tool on the Internet, and it has a special public relations communication function whether it is open browsing or strictly managed remote login. The first is the information publishing function. Both organizations and audiences can publish information through BBS. Secondly, non-real-time discussion function.
3. Newsgroups: Newsgroups gather people with the same topic to discuss, comment and analyze issues with the same interests. Newsgroups can establish and consolidate the relationship between organizations and new and old customers, carry out market research needed for public relations, and prevent and control crises through information monitoring. At present, newsgroups have become the most important channel in international public relations communication.
Baidu encyclopedia-public relations