Enterprise development issues such as this are what enterprise managers have to consider when operating.
Strategy, seemingly tall, is actually closely related to every enterprise manager.
As the content of overall management, strategy needs to know how to do it and understand the significance of strategy to the company.
This paper expounds the strategic consultation process from the following aspects:
0 1 What is the strategy?
How to do the strategy?
03 actual case
04 written at the end
0 1 What is the strategy?
Strategy, called strategy in English, originated from the military field and is characterized by discovering original procedures.
In the west, strategy comes from the Greek "strategos", which means military generals and local administrators, and then gradually evolved into military terms, referring to the strategy of military generals commanding troops to fight.
The strategy we are talking about now refers more to the enterprise development strategy.
Within the enterprise, there are various strategic forms, including competition strategy, marketing strategy, development strategy, brand strategy, financing strategy, technology development strategy, talent development strategy, resource development strategy and so on.
But this strategy can be summarized as enterprise development strategy, which is a theoretical system about how enterprises develop.
Enterprise development strategy can help enterprises to guide the long-term development direction, define development goals, point out development points and determine the development capabilities needed by enterprises.
Strategic planning can help enterprises solve the problem of establishing development direction.
The so-called strategic planning consultation is to define the corporate vision, strategic thinking, business layout, development goals and growth ladder, formulate strategic implementation safeguard measures and ensure the implementation of the strategy through macro-environment, industry analysis, benchmarking enterprise research and internal resource and capability evaluation.
How to do the strategy?
How to make a strategy actually returns to the content of strategic planning and solves the problem of how to make a strategy.
In strategic planning, a story line is: internal and external environment analysis-strategic plan formulation-implementation.
At different stages, the main tasks involved and the results of the project stage are different.
The quality and results of internal and external environment analysis in the early stage directly determine the effect of strategic scheme formulation and scheme design in the later stage.
Therefore, many management scientists and entrepreneurs pay special attention to the analysis of internal and external environment when formulating strategies, which is one of the very important reasons why various models and tools are enduring.
More specifically, a strategic plan should include the following aspects: defining the current position, describing the goal of going abroad, and then defining how to achieve this goal.
In the actual work of consulting companies, the analysis of each module will overlap, so as to ensure the timeliness of the work.
The results of strategic planning are generally presented in various types of reports, including enterprise integrated management diagnosis, benchmarking research report, industry research report, macro-environmental research report, overall strategic planning, business strategic planning, and strategic implementation guarantee measures.
Among them, the overall strategic planning needs to absorb the essence of other reports and gather them into an overall report with rigorous structure and rich content.
The general report directory is usually as follows:
03 actual case
Under the background of "economic operation is changing steadily, and there are worries in changing", high-quality development and deepening the reform of state-owned assets and state-owned enterprises have become an important theme of the 14 th Five-Year Plan.
The combination of high-quality development, financial supervision and the reform of state-owned enterprises, and the development requirements of building a modern industrial system in the region, the transformation and development of state-owned enterprises are facing an important strategic opportunity period.
A consulting company diagnosed the enterprise and put forward the development strategic plan of the group company, various functional departments and business sectors. It plans to implement and implement the project in three stages to complete strategic analysis, strategic planning and strategic support.
In the stage of strategic analysis, we have conducted current situation investigation and interview, external environment analysis, internal environment analysis and benchmarking analysis.
In the strategic planning stage, help the group to further clarify its development strategy around the three-year profit target and main responsibilities;
In the strategic support stage, implement measures and provide implementation suggestions, counseling and training plans.
In the follow-up service stage, do a good job of follow-up counseling during the contract period.
04 written at the end
Making a strategic plan for an enterprise is not just a matter of setting goals. The key is to make effective prediction on the basis of reasonable analysis.
Of course, as a consultant, understanding the process of strategic consulting is conducive to better integration into the consulting industry.
In the past career, learning strategy and becoming a strategic consultant have always been everyone's pursuit.
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