Establish a platform website, and it is recommended to build an online website platform. This platform provides one-stop service, providing one-stop service for filing empty domain names of websites, so that users can relieve all worries. Building a platform website requires the following steps: First, it is very important to choose an open source website program. This is directly related to what kind of platform you want to build, whether it is a mall, a forum, a blog, a portal, navigation or something else. It depends on what you want to do. Then you need a domain name, which is one of the necessities. To apply for this domain name, I suggest you go to the website of a larger regular Internet marketing company. Then there is the place where the program will be put, which is the empty room of the website. The contents, pictures, materials and so on in the website will be in this empty room, including the database and so on. It should be noted that when buying vacant houses, it is strongly recommended to buy vacant houses in China, and vacant houses abroad will be slower. This step is also a key and important step, that is, filing. According to the national laws and regulations, in order to create a good online environment and better manage the Internet, the vacant houses purchased in China must be put on record, otherwise your website will not be able to access the Internet. Generally, you need to provide personal information for filing on the website. The actual ownership of the website takes one month to file, and some websites provide it. If you want to know more about website construction, it is recommended to choose an online website construction platform. Self-help website building system of online website building platform studied the structure and layout design of the websites of major mainstream enterprises in the market, and made improvements. Thousands of exquisite templates have been made for customers to choose from, and the layout of the website can be adjusted according to customers' needs, completely subverting the traditional restriction that the website cannot be modified. The most important thing is that there is no extra charge for replacing templates and templates, which can save a lot of expenses for customers and get unanimous praise from users. You can choose 3000 templates! Click here to get a simple and quick website making tool: How to make a website trading platform?
1, master plan; Plan your own website content, direction, profit model and so on. ; 2. Prepare tools and materials; Prepare domain name, space and web page. ; 3. Make a web page; According to your own website needs, build the pages of the website and present them to users. ; 4. Test the website; The web page is ready, the links are ready, and the testing work is essential. ; 5. Upload your webpage; Upload the tested website to the space you bought. After the configuration is completed, you can visit your website. ; 6. Promote your website; When you have a website, let people know that you need to launch your website.
How to establish the company's online sales platform?
First, in general, online marketing includes the following parts:
1. Enhance the visibility and influence of enterprises/brands.
2. Get potential customers.
3. Realize online transactions on the Internet.
4. Better serve existing customers through the Internet (faster, more efficient and more convenient).
Two, enterprises in the development of network marketing, usually need the support of the following aspects:
1. Professionals are needed, such as copywriting, art design, promotion, customer service and operation.
2. Need some professional online marketing tools.
3. Make full use of mainstream e-commerce platforms (Alibaba, Tmall, etc.). ) and establish online sales channels.
4. Need some capital investment, such as website construction fee, advertising fee, platform service fee, etc.
Third, if you evaluate the effect of online marketing?
1, check the traffic of the website, and the number of pages of your enterprise or brand keywords included in the search engine. Generally speaking, the higher the network traffic, the more web pages collected by search engines, indicating that your company and brand are more well-known on the network.
2. Count the traffic, number of potential customers, consulting volume and turnover brought by different network channels and promotion methods, and obtain the cost of a customer in different ways.
Four, some misunderstandings of traditional enterprises to carry out online marketing:
1. E-commerce is to go to Taobao or open a shop in Alibaba.
Often ask some bosses; Excuse me, are you in e-commerce?
His words are: Yes, I have a store in Taobao, and I have a store in Alibaba.
In fact, Taobao and Ali are just an online sales channel. Besides, there are many channels, such as JD.COM, Vipshop, Amazon, Dangdang ... You can even make your own independent website.
2, network promotion is to do Baidu bidding.
Many bosses think that promotion is Baidu bidding. In fact, there are many ways to promote online, such as distribution, group buying, forums, communities, Weibo, WeChat and so on.
3, network marketing is to build a website, and then do Baidu bidding.
In fact, there is no website, and enterprises can do online marketing without Baidu bidding. You can open stores in Alibaba and Taobao for online marketing channel distribution, and you can also sell them in JD.COM, Amazon and group buying websites. You don't need to have your own website, and some don't even need you to pay advertising fees. .......
Ask one person to do network promotion, and you can do network marketing well.
In fact, hiring network promoters is only the beginning of promotion. If you want to promote it, you need to prepare copywriting, materials, words, pictures and even video content, all of which require the assistance and cooperation of people. Even preparing these requires input costs (such as taking videos and taking photos of goods). Besides, you need a certain fee to promote it, not that you invite individuals to post and write blogs to promote it. People are the beginning, materials and contents are preparatory work, and money is also necessary. .......
5. Just find an Internet company to make a website and arrange individuals to do e-commerce.
Many bosses are looking for Internet companies to build websites (website-building companies basically use templates), but the website function is not enough. The person who arranges them is someone he knows very well, a trusted relative or an old employee, but this person knows nothing about e-commerce and online marketing ..... After doing it for a year, there is no improvement. Then these bosses say that e-commerce is not easy to do and it is difficult to do it. As a result, I spent money on a website and arranged people.
.......
In fact, there are still many misunderstandings like the above. What I mentioned above are just some basic and common misunderstandings. More misunderstandings, interested friends can trust me privately and discuss together.
Fifth, how to improve the effect of network marketing.
1. How to enhance the popularity and influence of enterprises and brands on the Internet?
In this regard, I suggest using a combination of soft advertising and hard advertising to promote.
The most commonly used way is: community+soft text +SEM marketing.
Specific practices: you can set up relevant encyclopedias and questions and answers for your own enterprises, publish some soft articles related to enterprises in forums, publish some video introductions of enterprises and products on video websites, and go to some e-commerce platforms (Alibaba, HC, etc. Open corporate yellow pages and release products, and put keyword advertisements directly on Baidu /Google ... as long as your information often appears in places where some potential customers appear.
2. How to increase the number of potential customers and consultation?
The most direct way to increase the number of potential customers is to buy effective traffic with money.
The most effective way to increase the amount of consultation is to design a bait that excites potential customers, so that potential customers can consult you directly and actively.
For example, you sell brand liquor in Shenzhen. You can directly put keywords in Baidu and Google, such as Shenzhen Wuliangye, Shenzhen Wuliangye Cash on Delivery, Shenzhen Wuliangye Group Purchase, and Shenzhen Maotai Home Delivery. Let these people who have direct demand for your products find you directly. Remember, search engines are an important entry point for target customers. When the other party enters your website, you need to design an effective bait. Or take selling liquor as an example, you can design a report (e-book) entitled "Knowledge of Buying Liquor and Giving Gifts-What You Must Read for Buying Liquor and Giving Gifts", and then put it in a prominent position on your website to remind customers to contact customer service and get it directly for free. In this way, you can easily get the customer's information, and at the same time, you can understand the customer's real purchase motives and real needs, laying the foundation for the next transaction.
Of course, you can also go to more target customers to buy more effective traffic. You can also design more effective decoys, effective traffic and effective decoys, which is the only way to improve effective customer data and consultation.
3. How to improve the turnover rate and turnover amount?
To improve the transaction rate and transaction amount, we can start from the following aspects:
1) Solve the trust problem first, in other words, let customers buy with confidence. If you can't make your customers trust you, your transaction will be almost impossible. Remember, the higher the trust, the higher the transaction rate and the higher the transaction amount.
Or take selling wine as an example. If you want to reassure customers, you must prove that your wine is trustworthy and you can buy it with confidence. This evidence can be the agreement and authorization between you and the manufacturer. It can also be a customer witness of your old customers. You can present these through words, pictures and videos to increase your credibility in front of potential customers. I once saw a website selling stomach medicines, and the annual sales volume of single products was hundreds of millions. The reason why this website has a high transaction rate is that there are hundreds of successful cases of rehabilitation patients on its website, and these cases include the names, addresses and telephone numbers of customers. This information gives people a strong sense of trust and great strength. If you can also put a lot of customer witnesses on your website, your transaction rate will be very good, just as the highest transaction rate on Taobao is those shops with high sales volume and high praise.
2) Solve the shopping risks and convenience of potential customers.
For example, we can provide unconditional return, door-to-door delivery, cash on delivery and other services to dispel the concerns of potential customers when buying.
3) By designing sales packages (packages) and product mix marketing, sales can be increased.
If you buy product A+XX, you can buy product B at the original price of XX, and so on.
4) Make a deal by designing super gifts.
You can set up some products/services that are more valuable to potential customers as gifts, and use limited time, limited quantity and limited quantity to create rarity and urgency.
For example, if you buy xxx products during 8:00- 12:00, you can get gifts worth XXX yuan.
New customers can get xxx worth xxx yuan when they shop in 300 yuan for the first time.
How to design a network program platform?
The website platform is divided into three parts. First of all, you should have your own domain name, which is the online house number.
Second, you should have your own server, which you can rent and buy. This is your home on the Internet.
Thirdly, you should design a web page to show the website functions you need, that is, home appliances and decorative tools. Find your home through the house number and see what needs to be displayed at home.
How to create a micro-help platform?
Hello, WeChat Weibo is a third-party operating platform. You can apply for registration in official website.
How to register the micro-help number?
Enterprises applying for WeChat in WeChat official account need to prepare materials 1 and a scanned copy of business license.
I. Registration number of business license
Second, the enterprise organization code
Third, the operator holds a clear photo of the ID card.
4. Scanned copy of the official seal of the operation authorization (you will be prompted to download the template of the operation authorization when registering) (including but not limited to these, the required information varies according to the nature of the enterprise organization.
Start registration
Open the webpage of the public platform on the computer and click "Register Now" in the upper right corner.
Activate public platform account
Fill in the registered email information, set the password and submit it, and your registered email will receive a verification email. Click the link in the verification email to activate the registered email.
Fill in the enterprise registration information
Fill in the enterprise information in turn according to the materials prepared before, and upload relevant certificates.
Select the official account type of WeChat.
The difference between the service number and the official WeChat account: the service number is limited to 4 times a month, while the subscription number can be sent 1 time a day; The push content of the service number has a message prompt, and the message appears in the WeChat chat list. The message of the subscription number will be folded and placed in a message box of the subscription number, which cannot be changed after selection.
Fill in the official account information of WeChat.
Fill in the message according to the positioning and nature of your official WeChat account, and fans will see this message when searching for your WeChat; (Don't use the word "WeChat" in the column of name and function introduction), and wait patiently for approval (within 7 working days) after successful submission.