PMO (Project Management Office) is the core department that formalizes and standardizes the practices, processes and operations within the organization, and is also responsible for the coordination and integration of various functions within the organization when there are various conflicts of work resources in promoting the project, so it is to improve the maturity of organizational management.
CMO (Chief Marketing Officer) is mainly responsible for positioning marketing ideas within the enterprise; Seize the market opportunity, formulate marketing strategy and implementation plan, and realize the marketing goal of the enterprise; Coordinate the internal and external relations of enterprises, supervise and control the implementation of enterprise marketing strategic plan; Responsible for enterprise marketing organization construction and incentive work.
Extended data:
I. Responsibilities of the Project Office:
1. Establish a supporting environment for project management within the organization. Including unified project implementation process, project process implementation guide and document template, project management tools and project management information system.
2. Cultivate project managers. Provide training on project management skills within the enterprise.
3. Provide guidance and consultation on project management. Maximize the concentration of project management experts and provide project management consulting and consulting services.
4. Multi-project management and monitoring within the organization. PMO collects and summarizes the information and performance of all projects in a unified way, and reports to the top management of the organization or other organizations or departments that need this information.
5. Project portfolio management. Including the relationship between organizational strategy and projects, project selection and prioritization. Combination is related to adaptation, utility and balance.
6, improve enterprise project management ability. On the one hand, it is implemented and embodied through the daily functions undertaken by PMO, on the other hand, it turns the project management ability into a sustainable organizational behavior that does not depend on individual behavior. Organize the enterprise's project management practice and expert knowledge into a complete project management methodology suitable for the enterprise, and spread and popularize it in the enterprise.
Second, the main responsibilities of CMO:
1. Find market opportunities, determine marketing strategies and action plans for implementing strategic decisions, and complete the marketing work of enterprises, mainly including: market research, formulating marketing strategies, participating in production management, shaping corporate image, channel management, promotion management, etc. .
2. Positioning, guiding and implementing the marketing ideas in the enterprise, timely and accurately conveying the requirements of the market and the enterprise to all departments of the enterprise, and doing a good job in information communication.
3, responsible for the implementation of enterprise marketing strategic plan, in the process of plan implementation, control the implementation process, do a good job of internal coordination.
4. Supervise the market behavior of enterprises, respond quickly to market demand, maximize marketing efficiency, and represent and safeguard the interests of consumers.
5. Be responsible for or participate in the construction of corporate culture, and do a good job in organization and encouragement.
Baidu encyclopedia -PMO
Baidu Encyclopedia-Marketing Director