How is Tencent's advertisement put in and what kind of advertising promotion can it do?

In the course of development in recent years, the market environment is constantly changing. In the past, the market was generally in short supply, and the incremental market demand was obvious. Enterprises can seize market opportunities through advertisements, promotional activities and distribution channels. Now, the impact and influence of a sudden COVID-19 epidemic on all walks of life is self-evident. Most industries have ushered in a new turning point of development, overcapacity, increasingly fierce market competition, shrinking market demand in many industries and increasing customers. Services tend to be homogeneous; The channel layout is similar; With the support of a large number of advertisements and promotional activities, it is difficult to attract consumers' attention, consumers' choice opportunities increase, and their dependence on enterprises weakens, making it more difficult for enterprises to retain customers. Faced with the changes in the current environment, all walks of life have to deeply understand and study how to obtain customers efficiently in order to strengthen the foundation of survival. When it comes to getting customers efficiently, the first thing to consider is how to get customers. There are many ways to get customers at present. Today, we focus on Tencent Advertising, the head media of Internet advertising, and share with you what marketing scenarios Tencent Advertising can cover. With the rapid development of the Internet, the usage habits of netizens are becoming more and more fragmented. Different browsing habits determine the length of stay and consumption behavior of netizens in different social scenes, entertainment scenes, information scenes and tool application scenes. Tencent advertising covers all aspects of these usage scenarios, such as social scenes dominated by WeChat, QQ and friends circle. Tencent News, Tencent Sports and Tencent Stock-based information scenes; Entertainment scenes featuring Tencent video, QQ music and tencent games; QQ browser, WeChat payment, Tencent map and QQ mailbox are the main tool application scenarios. Based on the above-mentioned 65.438+billion+massive user groups, Tencent Advertising intelligently and effectively reaches the target customers, provides the best solutions according to the customers' marketing demands, and tracks and analyzes the advertising through visual effect evaluation to ensure advertisers to obtain customers with high quality and efficiency. How to effectively advertise Tencent? 1. Tencent advertising can help you achieve eight promotion goals. Customers with different attributes in different industries have different execution standards for acquiring customers. For example, some companies get customer clues by filling out forms, and some introduce products or services about enterprise WeChat. Tencent's demands for customers' advertising targets in different industries can be fully met. At present, it can meet eight promotion goals, including promoting official WeChat account, brand activities, applications, adding corporate WeChat, promoting small games, promoting stores, collecting sales leads, and promoting customer stores. 2. Tencent advertising can help you find the core population. In the process of advertising, in addition to obtaining the channels and paths of customers, it is also important to which group of people to advertise, so that whoever can see our advertisements is more likely to promote conversion, because the targeted population is an important indicator of conversion costs. Tencent system can automatically match the target population from multi-dimensional intelligent orientation such as behavior, age, gender, keywords, industry, interest and equipment use, and help enterprises intelligently expand customers. 3. Tencent advertising can help you to deliver intelligently in one stop. When it comes to smart delivery, there must be business owners who have concerns, and there are many details about advertising. They are worried that the results of delivery will not reach the expected state. This kind of worry is unnecessary. Intelligent pitchers will build an automatic delivery strategy according to the promotion goals of enterprises and form a personalized solution. At the same time, relying on the system can realize intelligent bidding and continuously improve the efficiency and conversion rate of advertisers. Advertisers don't have to worry about the choice of clients. The system will automatically help the advertising account to find the intended crowd and improve the conversion. The system will also automatically detect the performance of advertisements to help customers solve the advertising strategies that need to be adjusted. Where can I see Tencent advertisements? Tencent's advertising has two forms. One is an information flow advertisement that relies on massive user data and Tencent ecosystem, and is delivered according to its own delivery requirements through label attributes, which can accurately capture user intentions, effectively display advertisements to target customers, stimulate audience interest and promote cooperation; The other is that users actively find the product or service information of advertisers through keywords in the search process, and click to enter the search advertisement to promote cooperation. So in these two forms of advertising, how or where can users see the main advertisement of the enterprise? Next, we will present the advertising form with better transformation effect to everyone. 1. Where can I see the information flow advertisement? In Tencent's information flow advertisement, the circle of friends in the WeChat ecosystem and the official WeChat account are two hot traffic positions. When users brush information in the circle of friends, the fifth content with advertising words in the circle of friends is the circle of friends advertisement, which is presented in the form of original content to enhance users' interactive clicks, widely expose and reach the target population; At the same time, in the reading scene of WeChat official account, the content text of WeChat official account or the content with advertising words at the bottom of the content is the advertisement of WeChat official account, which meets various marketing objectives in multiple scenarios, and can customize specific material styles according to interests, aiming at specific content articles, and attract low-cost and strong-exposure audiences to the maximum extent. In addition to the advertising forms in the WeChat ecosystem, Tencent advertising is also worthy of our attention in other scenes such as Tencent information and social entertainment. When browsing Tencent news or ink information, there will be rich content such as pictures, texts or videos with advertising words related to your interests and behaviors. When paying attention to QQ friends' dynamics, similar scenes will appear, attracting us to pay attention to browsing content and form interaction. 2. Where can I see the search advertisement? When we browse a lot of information, when we decide to participate in related activities or get excited about a product or service, everyone should have a habit of searching. In the search engine or through the browser, we can search by keywords, realize the comparison of price or performance, and finally decide whether to participate in activities or generate purchases. This last comparison behavior happens from time to time. In Tencent's advertising ecology, this kind of real-time comparison behavior appears in such scenes, such as the QQ browser of the mobile phone and the browser that comes with the mobile phone. In addition, we can see real-time information or content related to us in portal scenes such as WeChat search, and present it vividly in the form of pictures, words or videos. In 2022, Q4 WeChat was just commercialized, which fully realized the real-time interaction of netizens in the WeChat ecosystem and strengthened the interest of more users. Summary: Tencent advertising helps advertisers improve their effectiveness through the effective combination of internal and external layers. The outer layer attracts users to click through rich and innovative advertising forms, and at the same time, it is deeply integrated into multiple scenes to enhance interactive communication and make strong exposure. The inner layer provides rich promotion page forms according to the launch target, and provides customers with the best effect scheme in combination with marketing needs. Lu 'an Weidian Information Technology Co., Ltd. is a professional Internet integrated marketing service company with channel service companies all over the country. Our company is mainly engaged in domestic online advertising, gathering massive resources of all media, and is committed to providing customers with all-round and accurate Internet marketing services. Micro-point always takes the interests of customers as the starting point. Since its establishment, our company has helped 4000+ enterprises and 100+ enterprises, achieving a high degree of integration of commercial value and social value, and has a good reputation and brand image in the industry. More than 60% of the new business of Micro Point has been recommended by old customers, and Micro Point is determined to become an online marketing enterprise trusted by customers. The boss who needs promotion can come to consult me, whether to promote locally, hold a group purchase, add powder to the official WeChat account, and issue coupons.