Is the promotion cost of search engine high?

In my personal experience, the promotion cost of search engines depends on the search engine you choose, the effect you want to achieve and the keywords you need to promote. Some pay by year, and some by keyword. If the keywords you need to promote are limited, it is recommended to choose a search engine that charges by keywords. However, keywords cover a wide range. If you want to control the vast majority of target customers with just a few words, it is usually difficult, which requires the overall service, so the cost depends on the actual situation. Next, I will help you analyze the related knowledge of search engine promotion cost in detail:

1, the promotion cost of search engines will not be too high.

As far as I know, if many small and medium-sized enterprises want to carry out e-commerce on the Internet, the cost of promoting the website is very high, which is prohibitive. By promoting services through search engines, the most effective promotion can be achieved with the least cost.

-Meisheng Kang Bei Network Integrated Marketing Agency

2. Chinese search engine charging service

I have carefully analyzed that the charging services launched by major search engines are mainly divided into two modes. One is that customers pay a fixed annual fee to make their websites occupy the top position in classified search results. This charging model is represented by Sohu; The other is the bidding ranking service represented by Baidu, where users can bid on keywords, and the websites with high bidding price on the unified keyword search results page are ranked in the front, and the fees are charged according to the number of clicks.

3. Which one is more affordable?

Analyzing the price, taking Baidu and Sohu as examples, the starting price of Baidu's bidding ranking is 0. 10 yuan per click; The login fee of Sohu commercial website is 2500 yuan/year, and the average daily click rate of each promotion website is 200, 365 days a year, and the average click rate is only 0.035 yuan. Considering the priority, because Baidu only provides a web search engine, Sohu is its own website search engine by default, so Sohu is more advanced. Moreover, the search bidding ranking service is charged by click, and the third-party authentication of click volume has not been realized. Therefore, relatively speaking, the cost of paying a fixed annual fee is relatively low. What search engine to choose, you have to make a detailed evaluation from the perspective of your own enterprise. That's all my advice.