The present era can be said to be a "face value economy" era. Cosmetics have a great influence on the "face value economy". People pay more and more attention to skin care and beauty, which is no longer limited to women, and some men have begun to contact cosmetics. Therefore, the prospect of the cosmetics industry is still considerable, but as the cosmetics industry becomes more and more mature, the market competition will become greater and greater.
According to my survey data, the skin care market in China reached 244.4 billion in 20 19, with a year-on-year growth rate of 14.7%. It is predicted that the growth rate will decrease in 2020, but it is predicted that the skin care product market will maintain rapid growth after the epidemic, and the CAGR will exceed 13% in 20-24 years. In 2020, the growth rate slowed down due to the epidemic, but the sales growth rate of skin care products market remained above 20%. However, according to industry sources, the purchase cost of cosmetics is basically about 50% of the selling price. That is to say, the purchase cost of a bottle of cosmetics with a selling price of about 200 yuan may be about 100 yuan, which is relatively affordable for the public. If it is some well-known brands, such as MAC and SK2, the profit margin will be greater.
Shaoxing, known as Yuezhou in ancient times, is a prefecture-level city under the jurisdiction of Zhejiang Province and one of the 27 cities in the central area of the Yangtze River Delta. It is a cultural eco-tourism city with the characteristics of Jiangnan water town approved by the State Council. As of 20 18, the city has three districts, 1 county and two county-level cities, with a total land area of 8273.3 square kilometers. By 0: 00 June 2020 165438+ 10/,Shaoxing has a permanent population of 5,270,977, an urban population of 3,353,300, an urbanization rate of 66.6% and a permanent population of 790,000. 202 1, Shaoxing achieved a regional GDP of 679.5 billion yuan, an increase of 8.7%.