In 2006, Liang, who never sticks to the rules, is leading Xinghewan to the international peak with innovative ideas and down-to-earth style. Insist on building quality real estate
Successful real estate is a beautiful landscape of the city, which will improve the quality of life of the owners. Adhering to industry standards and advocating culture are our standards for building products, and the concept of "all finished products" is the guarantee of quality real estate. All aspects of a community, from planning and design to gardens, interior decoration and even property services, are not separated from each other, but blended with each other. I believe a very simple truth, as long as you make a good house that the owners can see, touch and feel, you will be recognized and appreciated. We only worry that we are not good enough, not exquisite enough and not perfect enough. We never worry that the market has the ability to appreciate high-quality residential products, let alone that there is no market for good products like Beijing Xinghewan.
Liang was selected twice in China real estate network red list selection activities. 20 1 1 was rated as the best real estate promoter for urban cultural marketing; In 2009, it was rated as a high-end real estate cross-border marketing guru. Reason for winning: There are many stories circulating in the industry in Xinghewan. Although product quality is fundamental, as a brand promoter, she has made great contributions. Every time Xinghewan enters a city, she has to walk the streets to interpret the city and find the city context. Standing at the height of the city, she excavated the value of local history and culture and spread it, which also made the real estate industry appear such a phenomenon. Wherever Xinghewan goes, cities are attracting attention. 20 10 was Taiyuan, and this year is Ordos. 20 1 1, Ordos Xinghewan opened against the market and won 2 billion yuan, with good results. But she had to face gossip and stab in the back, and she stubbornly responded. She is Liang, executive vice president of Xinghewan-"2011real estate promoter who is best at urban cultural marketing".
Liang: Explore the new model of China and tourism real estate.
It has been more than a year since I announced my intention to study in France last year. For more than a year, I have often traveled in European countries and experienced different cultures and rich humanities. If I meet a small town that touches my heart, I will stop for a week or even half a month to learn about their social development and feel the local art and culture. During the period, I also had communication and exchanges with people from different sectors, such as culture, art and life sciences, and I was deeply touched, which confirmed the idea that I had been thinking for years but had no answer. In the past 30 years, our generation has been fortunate to grow with China's economy. And during this period, I devoted myself to "brand operation" and "public relations". So when I went to France this time, I also chose to study for a doctorate in business administration. Combined with my more than 20 years of industry and study tour experience, I am committed to the social research on the relationship between brand, marketing and the public.