1. demand analysis: fully communicate with customers, understand the propaganda purpose, target audience and information of the enterprise, and clarify the needs and expectations of making promotional videos.
2. Planning: According to the results of demand analysis, make the overall planning of the promotional film, including the story outline, film style, shooting location, characters, etc.
3. Script writing: Write the script of the promotional film according to the established plan. The script should include the director's guidance, actor's lines, scene description and so on. To provide detailed guidance for subsequent shooting.
4. Visual design: Determine the visual style of the film, including the tone of the picture, photography style and special effects. This helps to ensure the consistency and professionalism of the overall film.
5. Shooting preparation: determine the shooting plan, including shooting date, location, required equipment, staffing, etc. At the same time, prepare the required photographic equipment, lighting, sound, etc.
6. Shooting production: actually shoot according to the script and shooting plan. This includes the director's guidance, the actor's performance, the cooperation of the photography team and so on.
7. Post-production: editing, soundtrack, sound effects, special effects and other post-production work. At this stage, the shot materials are sorted and edited to ensure that the overall presentation effect is in line with expectations.
8. Film review modification: After the production is completed, make a preliminary film review with the customer, and make necessary modifications and adjustments according to the feedback to ensure that the promotional film achieves the desired effect of the customer.
9. Final delivery: After film review and modification, the produced promotional film is finally delivered to customers. The form of transmission can be digital files, Blu-ray discs, etc. , depending on customer needs.
The whole production process of corporate promotional videos needs careful planning, coordination of resources from all parties and close communication with customers, so as to ensure that the final promotional videos can achieve the expected results.
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