1. Learn about products and services. In order to generate consumer demand, consumers must first understand the relevant information of products and services and find the key information that can meet their specific needs. For merchants, online marketing helps them to expand the consumer market, break through the time and geographical restrictions of traditional marketing, and make the information of products and services of enterprises seen by more and more consumers.
2. Need the help of enterprises to solve problems. Enterprises that adopt online marketing can use the one-to-one and one-to-many information communication mode of the Internet to provide online problem-solving mode for online consumers and prevent the increase of operating costs and efficiency problems.
3. Contact with enterprise personnel. Although enterprises can help consumers solve common problems by providing information online, consumers often encounter more difficult problems in the process of consumption. At this time, consumers want to contact with enterprise personnel, ask them for opinions and feedback information, and enterprise personnel can help solve problems according to their specific conditions.
4. Master the whole process. Internet consumers attach great importance to themselves and are very active in the marketing process. They need to know the whole marketing process related to them, and even hope that they can master the whole process. According to this feature of online consumers, enterprises should provide consumers with relevant marketing details and even provide consumers with the design and selection functions of each link in the marketing process on the premise of ensuring that business secrets are not leaked.
The relationship between the above four levels is from low to high, step by step. It reflects the different needs of consumers, and the more satisfied consumers at each level are, the more they can promote the realization of the next level.