"Post-80s" have a higher demand and acceptance for finely decorated houses.
Hardcover rooms have appeared in Chongqing market for 10 years. According to the analysis of insiders, a few years ago, due to the immaturity of the market and policies, some developers just took fine decoration as a gimmick and did not really implement it in practice. Semi-finished houses or clean houses are still the mainstream of Chongqing property market.
However, after several years of market cultivation, there are powerful developers such as Vanke and Evergrande. Has led the way, Ronghe, Xiexin also joined in. Many brand real estate enterprises have their own hardcover projects, and through continuous exploration and innovation, they have accumulated rich experience in hardcover projects. The industrial structure of Chongqing property market has changed quietly. According to the latest survey of Shengcheng Real Estate Agency, more than 60% of buyers in the main city of Chongqing have expressed their willingness to accept and buy hardcover finished houses. Time-saving and labor-saving, at the same time, it can avoid major renovation and demolition during renovation, and you can move in after delivery, which is making hardcover rooms a major trend of home ownership.
Among them, "post-80s" have a higher demand and acceptance for finely decorated houses. "I am so busy at ordinary times that I really don't have the energy to build my own house. Xiao Huang, a white-collar worker, said that she and her girlfriend work hard every day and their home is not in Chongqing. It is best to buy a house and live directly in it. Another group of people who like hardcover rooms are buyers who have installed their own houses. Xiao Ceng, a marketer of Ronghua Jiangshan, said that one of her clients had installed two houses before, and this time she didn't want to do it herself.
The recognition and willingness of different age groups to hardcover houses determines that the hardcover houses in Chongqing market are more differentiated. First, the area, the threshold of 40-50 square meters, meets the young people who are not strong enough in economic strength, and there are also large-sized units with 100~200 square meters, which is convenient for families. The second is the decoration standard, ranging from ordinary decoration per square meter 1000 yuan to high-grade decoration per square meter of 2,000-3,000 yuan.
Most of the decoration standards for hardcover houses in Chongqing focus on 1000 yuan.
The proportion of hardcover houses in first-tier cities is high. Due to the high housing price base, the average urban price is 20,000 yuan, and the fine decoration is 2,000 yuan/square meter, accounting for less than 1% of the housing price.
In Chongqing, the housing price base is relatively low, and the cost of fine decoration of the same category will increase a lot. Based on the calculation of a clean house in a real estate of 8,000 yuan/square meter, the decoration standard of 500 yuan is 9,500 yuan/square meter at1. Simply calculating the cost of fine decoration will account for about 16% of the house price. Whether there is decoration or not, the impact on the house price is obvious. Therefore, the decoration standard of Chongqing hardcover room is mostly concentrated in the grade of 1000 yuan.
In order to control costs and ensure quality at the same time, many fine decoration developers have adopted large-scale procurement methods, such as Vanke's nationwide group procurement, and Evergrande's building materials are directly purchased from factories. Materials of the same quality are far below the market price. In other words, with the same amount of money, the enterprises of hardcover houses can purchase better brands, but the buyers themselves can't buy them in the market.
Recently, Rong Hui Peninsula also announced that it has reached intensive procurement strategic cooperation with eight first-line brands. The brands are Moen, Tai Fang, TOTO, Kohler, Vantage, Chuchu, Shengda, Enoch wall and floor tiles, etc. The preferential price starts from 20%.
In addition, Rong Hui also enjoys the preferential treatment of all owners. Lin Wei, a senior analyst at CB Richard Ellis, believes that this kind of cooperation is actually beneficial to buyers: "With the same investment, the house can be equipped with better materials and equipment. Moreover, she believes that this kind of discount is not enjoyed by small developers and owners through personal channels. Therefore, it is also an important reference standard to choose a hardcover room, depending on the scale and procurement channels of the enterprise.
The above is an introduction to the acceptance of finely decorated houses. If you want to know more about the acceptance of finely decorated houses, please pay more attention and provide you with more complete, detailed and updated information.