Self-media refers to the way that ordinary people publish their own facts and news through channels such as the Internet. "From the media", English is "from the media".
It is a way for ordinary people to provide and share their own facts and news after connecting with the global knowledge system through digital technology. It is a private, folk, generalized and autonomous disseminator, and it is the general name of new media that transmits normative and non-normative information to unspecified majority or specific individuals through modern electronic means.
Characteristic mode:
1, personalization: This is the most prominent feature of the media. Whether it is content or form, entrepreneurs must provide users with enough personalized choice space when building a self-media platform.
2. Fragmentation: This is the trend of information dissemination in the whole society, and the audience is more and more accustomed to and willing to accept short and intuitive information. Entrepreneurs should conform to this trend when establishing self-media platforms.
3. Interaction: This is also one of the fundamental attributes of the media. In fact, the core purpose of the audience's use of self-media is to meet the needs of communication. Entrepreneurs should provide users with enough diversified experiences such as sharing, discussion, communication and interaction on their own platforms.