They tracked the transportation of badges and socks in the movie Twilight 4 1 to analyze how much the protagonist's clothing has influenced the fashion trend in this movie. These data are naturally very useful and entrenched. Com judges that the trend has become an instant hit in the fashion circle and successfully incites the tip of the iceberg of global trade.
Every afternoon, in the old office of a block in new york, there are always several young people waiting for the express delivery-they are waiting for a large number of CDs with mysterious transportation records. Here, they will turn these CDs into valuable business information.
Don't get me wrong, they are not business spies, but data analysts in Panjiva. Panjiva is a variant of Pangaea, which means to connect people from all continents more closely.
The CD-ROM contains the US Customs shipping receipt. Pangu. Com will track, analyze, sort out and compile these documents into a document covering 190 countries and1500,000 enterprises, which can be used by buyers to improve the supply chain. These data are the foundation of the company: with it, all the Fortune 500 companies have become their own partners. The company's customers include giants such as The Home Depot (the world's largest furniture and building materials retailer) and Cole Department Store, and its analysis data are frequently used by news websites such as FT Chinese Network and CNNMoney. How does Panju.com build itself into the "CIA" of the business community?
The Secret Mission of the Commercial "CIA" Panju. com]-The "Leak" of the Department of Homeland Security B.
Panju.com's original intention is simple. Founder Josh Green just wants to build a platform to find companies that can be trusted.
In 2005, Green, who was studying at Harvard Business School, worked as an intern at E-Ink Company, which developed the "electronic ink" display technology for Amazon's e-readers, which triggered a worldwide e-book craze. One day, the boss had a whim and assigned Green a seemingly simple task: to find an overseas manufacturer of electronic display parts.
As soon as the boss talks, the employees break their legs. Soon, the young man was at a loss. Green searched all the major B2B websites and business magazines, but the results were different-in the vast information world, it is almost impossible to find a completely trustworthy manufacturer.
He can't travel around the world and visit suppliers on the spot, but who knows what a small factory on the other side of the world is like? It is obviously not reliable to listen to the manufacturer's "Wang Po sells melons". Finally, Green found the US Department of Homeland Security, which sells CDs of US import and export freight records. 65,438+000 dollars a day, which looks good and not expensive. However, the information is incomplete, the text is difficult to understand, and there are even some low-level problems such as misspelling the company name and wrong address. "It's like a jigsaw puzzle of 20 million pieces in the south."
In the face of numerous network problems, Green did not stop there. He believes that a better way can be found to solve this problem. He found his friend Jim Pusta, a computer wizard, at MIT. During the conversation, they suddenly realized that this arduous task is actually a great opportunity to create and complete their dreams-finding a reliable cooperative company is the dream of all enterprises.
In 2006, they set up a company to collect, sort out, analyze and track the data of commodity exporters in various countries. The basic data comes from the export data of the General Administration of Customs. In 2007, Panju.com raised $400,000 in seed money. In 2008, Battery Ventures invested another $4.5 million in it. They are ambitious and expect to use data to incite the behemoth of global trade.