Second, the landing page. First of all, we require that the content of the landing page must be highly matched with the keyword promotion products. Many people link the promotion link directly to the homepage, which greatly reduces the user experience. Imagine who wants to find what they want in the complicated content. What bidding needs to do is to push the content that users need directly to their eyes, thus promoting the transaction rate. Second, the color typesetting content of the landing page is not enough to make the user feel trust, which makes him feel irregular and naturally there will be no consultation. Therefore, the design of the landing page must be a marketing landing page with high-end atmosphere and high consistency with the product.
Third, key words. Speaking of this, many people may not understand it, saying that you didn't say that clicking on the keyword was ok. What we are talking about here is the matching method of keywords. Let's see if the matching method of keywords is too broad, which leads to different clicks between different products, that is, the landing page of English training brings Japanese training clicks, and the advertising loss caused by clicking between different products is very hidden. Therefore, when setting the keyword matching method, we must carefully consider it according to our own promotional products.
Fourth, click maliciously. Many people will think of this problem, and most people will classify it as a malicious click when they encounter a click without consulting. In fact, this is not as serious as we thought. Although there will be such behavior, no bidder will stare at the opponent's bidding advertisement during working hours, and now Baidu system has strict shielding function to prevent malicious clicks. In addition, we can easily block according to the access IP.
Fifth, whether the customer service window can be opened normally, many companies do not know that the customer service window can not be opened normally because of the new changes in the website. In this case, even if the user sends a consultation dialogue, it cannot be received. In order to solve this problem, we need to check whether the consultation dialogue window can be used normally, and we can set up an active invitation dialogue to improve the dialogue rate.
The above is my analysis and suggestion on the problem of no conversion with click. It should also be said that SEM bidding is not a rare job. It only needs us to actively and seriously analyze and deal with every link in the work, and be good at discovering, analyzing and summarizing applications. In addition to salary, SEM bidding will bring you a great sense of accomplishment. Finally, Naxin Internet wishes every SEM bidder to do a good job in SEM and become Baihe as soon as possible! Naxin Internet will continue to provide you with some high-quality SEM account optimization and adjustment strategies!