First of all, we should make clear the classification of tourist attractions. According to the composition of tourism resources, scenic spots are divided into three types: natural scenic spots, cultural scenic spots and compound scenic spots. When designing the scenic spot identification system, the setting, style and quantity of the identification should be determined according to the differences of different types and service methods, so as to create an identification system that is coordinated with the surrounding environment, complete in structure, complete in function and echoes the regional functions. When the service object of the natural scenic spot identification system is a natural scenic spot, the original natural geographical elements such as landform, water body, climate, animals and plants should be preserved as much as possible in the design, and the main elements should be extracted from them as the main line of the system. For example, the logo system designed by Hunan Meijing Creative Sign Logo Co., Ltd. for Jiulianshan National Nature Reserve, with wood grain as the main tone, not only advocates the protection of natural ecology and popular science theme culture, but also fully integrates into the natural environment of the scenic spot, which is overall beautiful and generous, echoing the characteristics of Jiulianshan scenic spot. The design elements are decorated with branches and leaves of Taxus chinensis, the abstract application of Nine Lions Lotus Peak and the decoration of the roof of the bookstore, all of which fully show the return to nature of Jiulianshan National Nature Reserve.
When designing the identification system of cultural scenic spots, we should highlight its multi-functional comprehensiveness and cultural characteristics as the basis for the design and setting of the identification system, and fully embody it in creative ideas, specific forms and decorative styles. Scenic spots listed in cultural relics protection units at all levels shall also comply with relevant laws and regulations when establishing identification systems. As the name implies, compound scenic spots have both natural scenery and humanistic characteristics. This type of scenic spot identification system should be unified with the overall macro-planning of the scenic spot, conform to the humanistic and natural characteristics of the scenic spot, and reasonably design and set up identification signs according to its specific location, actual situation and characteristics.