1, Tik Tok advertisement.
Tik Tok's open-screen advertisement is divided into three forms: static 3 seconds, dynamic 4 seconds and video 5 seconds.
Sales method: CPT (the number of rounds of open-screen CPT products is increased from 4 rounds to 8 rounds, with single-round inventory 10000CPM).
GD does not support orientation, but it can support third-party monitoring of exposure and clicks. Open screen advertisers do not support any orientation that increases exposure.
2.Tik Tok information flow advertisement
Appears in the fourth recommended channel of Tik Tok APP, with the advertising duration of 5 s-30 s, and each user can watch 1 advertisement at most every day; Each advertisement only shows 1 time to each user, and the same material can only be put in 1 day at most. Repeated delivery of the same material in various forms is not supported.
Bidding advertisements can be put into operation directly on the platform of today's headlines, and the formats are divided into four types: video, group pictures, big pictures and small pictures.
3. Tik Tok sticker
When users shoot, they can download and use brand-customized Tik Tok stickers in the sticker bar. There are two types: 2D face pendant sticker and 2D foreground sticker. For three days, the Tik Tok sticker column ranked fourth in the first row.
4 days random site selection, continuous purchase, need to design various stickers to ensure weekly replacement 1 time. This product is non-standard, quantity is not guaranteed, and third-party monitoring is not supported. The advantage of this form is that the user experience is very good. Users take the initiative to use, high acceptance, high sharing and communication rate, suitable for strong cooperation between big brands. The price is 300,000 /7 days.
4.Tik Tok talent cooperation
Tik Tok talent cooperation refers to the advertising service that Tik Tok talents make and release commercial promotion videos for advertisers. Daren provides the creative script of the text version of the video according to the shooting needs of customers, and enters the video shooting link after confirming the text version of the shooting script.
Video duration 15s. After the video content is confirmed, Daren will send it through his Tik Tok account at the time specified by the customer. Moreover, this native video is placed at the top of Daren's personal page for 5 hours. During the protection period, Daren does not add videos, and the cooperative videos can be kept under Daren's account for three months.
Advantages: Content customization: provide customers with video content customization in line with Tik Tok.
Talent marketing: use the influence and creative ability of talents to realize the original communication of brand marketing content: the video of talent cooperation can enter the recommendation stream normally and realize the original communication at Tik Tok station. Sticker demonstration:
The demonstration of the use of talent stickers will promote the exposure and utilization rate of commercial cooperation stickers.
Second, how to make short video advertisements in Tik Tok?
1. Select the platform for paid advertising.
You should know that Tik Tok belongs to today's headlines, so the advertisements placed on Tik Tok platform are placed in the background of today's headlines, and its charging mode, price and accurate advertising positioning are consistent with today's headlines. So advertisers want to open an advertising account in Tik Tok, which is actually to open an advertising account in today's headlines. They just need to set up their own advertisements in the background and put them on Tik Tok platform.
2. Choose Tik Tok Reds Cooperative Advertising.
Choosing to cooperate with Tik Tok Redskins is generally because advertisers think that direct advertising is blunt, so they choose to cooperate with Tik Tok and online celebrities. In terms of price, it is priced according to the number and influence of fans of online celebrities, and the specific price is determined according to the specific needs of advertisements.
When choosing to cooperate with Tik Tok network celebrities, Bian Xiao's suggestion is to choose the target users as far as possible, and not to pursue each other excessively. Although some fans are few, their influence is good. The way of advertising is to implant the product into the video of network celebrities, so that the product can get the maximum exposure.
Third, how to charge for the promotion of vibrato short video advertising?
If you want to put a bidding advertisement, you need to pre-store about 1w, and then there are three ways to deduct the fee:
CPM: The exhibition cost of 1,000 people, that is, the cost of 1,000 exhibitions of an advertisement (bidding starting price: 10 yuan/1,000 exhibitions).
CPC: Cost per click, that is, the cost required for an advertisement to be clicked once (bidding starting price: 1 yuan/click).
CPA: Telephone consultation, form submission, that is, the cost for users to submit personal information once.